Rascasse Audience Intelligence

Wahl Clipper Target Market in United States

A data profile of the people who buy, follow and care about Wahl Clipper in United States — modelled from more than twelve digital signal sources. Wahl Clipper has an estimated audience of 900,826 people in United States.

#11among Hair care in United States#2593among Brand in United States#322in Beauty & Wellness

The average Wahl Clipper fan in United States is 31.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Barbershop music, Barberia, Betty Davis, with strongest over-indexing on Barbershop music (29.86× the country average).

Demographically, the Wahl Clipper audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wahl Clipper fan in United States is more male, around 31.0 years old, with strong Design Affinity tendencies and a notable affinity for Barbershop music.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wahl Clipper profile in United States.

Audience size
901K
in United States
Gender
33.1%♀
66.9% male
Age
31.0
average years
Country rank
#25380
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wahl Clipper

33.1% are female, 66.9% are male, average age 31.0.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Wahl Clipper audience in United States
MetricValue
Female33.1%
Male66.9%
Average age31.0
Estimated audience size900,826
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Wahl Clipper audience in United States
Age bracketShare%
16-1939%
20-2927%
30-3917%
40-4910%
50+7%
Fig. 04

Worldwide distribution

55.0%

of the worldwide Wahl Clipper audience comes from United States.

Worldwide audience distribution share by country for Wahl Clipper
CountryShare
United States55.0%
United Kingdom11.7%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wahl Clipper audience in United States is strongest.

Fig. 05

Top regions by affinity

Wahl Clipper customers by region in United States
#RegionReachAffinity×
01Illinois~50K1.56×
02Texas~100K1.32×
03Louisiana~20K1.30×
04Mississippi~9K1.23×
05California~100K1.21×
06Alabama~10K1.18×
07New Mexico~5K1.16×
08Oklahoma~10K1.14×
09Georgia~30K1.11×
10Arkansas~8K1.10×
11Arizona~20K1.08×
12Tennessee~20K1.08×
13Iowa~8K1.08×
14Nevada~9K1.07×
15North Carolina~30K1.04×
16Indiana~20K1.04×
17Maryland~20K1.04×
18Missouri~20K1.04×
19Kansas~7K1.04×
20South Carolina~10K1.03×
21Wisconsin~10K1.03×
22Kentucky~10K1.03×
23Michigan~20K1.01×
24Colorado~10K1.00×
25Oregon~10K1.00×
26Ohio~30K0.99×
27Florida~60K0.98×
28Alaska~2K0.98×
29Utah~8K0.96×
30Idaho~4K0.96×
31Minnesota~10K0.95×
32Delaware~2K0.95×
33Connecticut~9K0.94×
34Nebraska~4K0.93×
35Pennsylvania~30K0.92×
36Washington~20K0.92×
37West Virginia~4K0.91×
38Hawaii~4K0.91×
39New York~50K0.90×
40Virginia~20K0.90×
41Washington, District of Columbia~2K0.90×
42Montana~2K0.90×
43South Dakota~2K0.90×
44North Dakota~2K0.90×
45Vermont~1K0.89×
46New Jersey~20K0.88×
47Rhode Island~3K0.87×
48Maine~3K0.85×
49New Hampshire~3K0.84×
50Massachusetts~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Wahl Clipper, United States
0.83×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wahl Clipper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wahl Clipper audience
#·InterestCategoryAffinity×
01Betty DavisMusic & Radio78.53×
02Thelonious MonkMusic & Radio48.17×
03Rover.comPets & Animals46.05×
04BarberiaBeauty & Wellness45.39×
05schwarzkopfBeauty & Wellness37.75×
06Harry'sBeauty & Wellness32.62×
07Barbershop musicMusic & Radio29.86×
08Conair CorporationHome & Garden26.82×
09Beard oilBeauty & Wellness24.95×
10SupercutsBeauty & Wellness12.28×
11Human Hair ExtensionsBeauty & Wellness12.24×
12Runway (fashion)Fashion & Accessoires11.92×
13Adriana LimaFashion & Accessoires11.52×
14RazorBeauty & Wellness9.26×
15Gummy bearFood & Beverages9.13×
16Love IslandMovies & TV9.03×
17Great ClipsBeauty & Wellness8.63×
18United States Air ForcePolitics & Society8.31×
19BeardBeauty & Wellness7.28×
20ManKids & Family5.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wahl Clipper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wahl Clipper audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.28×
Pet OwnershipJOY1.70×
Urban LifestyleOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wahl Clipper audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Community OrientationOPEN0.90×
DIY MentalityTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wahl Clipper's target market in United States?

Wahl Clipper's target market in United States covers an estimated 900,826 people, concentrated in California and Texas.

02

What is the gender split and age of Wahl Clipper customers?

33.1% of the Wahl Clipper audience are female, 66.9% are male, with an average age of 31.0 years.

03

Which brands do Wahl Clipper fans like most?

Wahl Clipper fans show strongest brand affinity for Barbershop music (29.86×), Barberia (45.39×), and Betty Davis (78.53×) over the country average.

04

Where do Wahl Clipper fans live in United States?

Wahl Clipper fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Wahl Clipper fans also like?

Beyond Wahl Clipper itself, the audience over-indexes on Barberia (45.39×), Betty Davis (78.53×), Great Clips (8.63×), and Rover.com (46.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wahl Clipper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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