Rascasse Audience Intelligence

Gummy bear Audience in United States

A data profile of the people who buy, follow and care about Gummy bear in United States — modelled from more than twelve digital signal sources. Gummy bear has an estimated audience of 8,297,381 people in United States.

#23among Sweet in United States#2660among Topic in United States#332in Food & Beverages

The average Gummy bear fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sugar substitute, Circle K, Organic certification, with strongest over-indexing on Sugar substitute (6.19× the country average).

Demographically, the Gummy bear audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gummy bear fan in United States is more female, around 39.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Sugar substitute.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gummy bear profile in United States.

Audience size
8.3M
in United States
Gender
74.8%♀
25.2% male
Age
39.5
average years
Country rank
#4274
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gummy bear fans

74.8% are female, 25.2% are male, average age 39.5.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Gummy bear audience in United States
MetricValue
Female74.8%
Male25.2%
Average age39.5
Estimated audience size8,297,381
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Gummy bear audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

57.3%

of the worldwide Gummy bear audience comes from United States.

Worldwide audience distribution share by country for Gummy bear
CountryShare
United States57.3%
United Kingdom7.1%
Malaysia4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gummy bear audience in United States is strongest.

Fig. 05

Top regions by affinity

Gummy bear fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M1.34×
02Georgia~300K1.20×
03Arkansas~80K1.17×
04California~1M1.16×
05Mississippi~80K1.13×
06Louisiana~100K1.12×
07Oklahoma~100K1.10×
08Illinois~300K1.08×
09Virginia~200K1.08×
10Kentucky~100K1.08×
11Nebraska~50K1.08×
12New Jersey~200K1.07×
13Arizona~200K1.07×
14Utah~80K1.07×
15Washington~200K1.06×
16Indiana~200K1.06×
17Kansas~70K1.06×
18New Mexico~40K1.06×
19North Carolina~300K1.05×
20Missouri~100K1.05×
21South Carolina~100K1.05×
22Maryland~100K1.04×
23Michigan~200K1.03×
24Alabama~100K1.03×
25Nevada~80K1.03×
26North Dakota~20K1.03×
27Pennsylvania~300K1.02×
28Connecticut~80K1.02×
29Florida~600K1.01×
30Ohio~300K1.00×
31South Dakota~20K1.00×
32Massachusetts~200K0.97×
33Oregon~90K0.97×
34Delaware~20K0.97×
35Iowa~70K0.96×
36New York~400K0.95×
37Wisconsin~100K0.95×
38Minnesota~100K0.95×
39Idaho~40K0.94×
40West Virginia~40K0.94×
41Hawaii~30K0.94×
42Tennessee~200K0.91×
43Alaska~20K0.91×
44Colorado~100K0.89×
45Rhode Island~20K0.88×
46Montana~20K0.87×
47Maine~20K0.82×
48New Hampshire~30K0.81×
49Vermont~10K0.73×
50Washington, District of Columbia~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Gummy bear, United States
0.72×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gummy bear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gummy bear audience
#·InterestCategoryAffinity×
01TravelCenters of AmericaTravel & Leisure9.60×
02Crazy, Stupid, Love.Movies & TV9.59×
03Axe (brand)Beauty & Wellness9.05×
04Organic certificationFood & Beverages8.65×
05Sugar substituteFood & Beverages6.19×
06Adriana LimaFashion & Accessoires5.86×
07Circle KShopping4.80×
08SuperfoodFood & Beverages4.52×
09HormoneHealth3.11×
10Human gastrointestinal tractHealth2.94×
11Gluten-free dietFood & Beverages2.69×
12CandyFood & Beverages2.64×
13ConfectioneryFood & Beverages2.29×
14Stress (biology)Health2.05×
15Staples (Canada)Business & Career1.93×
16Organic foodFood & Beverages1.79×
17Black Friday (shopping)Shopping1.72×
18Pizza HutFood & Beverages1.70×
19VeganismFood & Beverages1.54×
20EnergyHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gummy bear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gummy bear audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.47×
IndulgenceJOY1.35×
Convenience OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gummy bear audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Risk AppetiteTHRILL0.83×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gummy bear have in United States?

Gummy bear has an estimated audience of 8,297,381 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gummy bear fans?

74.8% of Gummy bear fans are female, 25.2% are male, with an average age of 39.5 years.

03

Which brands do Gummy bear fans like most?

Gummy bear fans show strongest brand affinity for Sugar substitute (6.19×), Circle K (4.8×), and Organic certification (8.65×) over the country average.

04

Where do Gummy bear fans live in United States?

Gummy bear fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Gummy bear fans also like?

Beyond Gummy bear itself, the audience over-indexes on Circle K (4.8×), Organic certification (8.65×), Crazy, Stupid, Love. (9.59×), and Superfood (4.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Gummy bear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gummy bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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