Gummy bear Audience in United States

Gummy bear logo

Gummy bear has an estimated audience of 8,297,381 people in United States. 74.8% are female, 25.2% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Goop, Hibachi, Governor of Michigan, Fairy godmother.

The average Gummy bear fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Goop, Hibachi, with strongest over-indexing on Historic site (7.46× the country average). Demographically, the Gummy bear audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Gummy bear fans

Demographic split for Gummy bear audience in United States
MetricValue
Female74.8%
Male25.2%
Average age39.5
Estimated audience size8,297,381

Audience persona

The typical Gummy bear fan in United States is more female, around 39.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Gummy bear in United States
RegionReachAffinity
California1,129,9831.24×
Texas982,1531.38×
Florida628,7861.12×
New York480,6811.04×
Georgia317,2221.24×
Illinois305,3671.1×
Pennsylvania278,0691×
North Carolina270,8011.08×
Ohio260,5501.02×
Michigan228,3961.05×
New Jersey223,6211.06×
Virginia220,8441.09×
Washington184,6321.11×
Arizona182,1231.08×
Massachusetts167,2331.02×
Tennessee163,4710.98×
Indiana156,1591.03×
Maryland153,8701.08×
Missouri139,1101.04×
South Carolina131,8701.06×
Louisiana124,4291.16×
Alabama117,9691.02×
Minnesota117,6830.99×
Colorado117,5430.9×
Wisconsin116,0070.93×
Kentucky108,5791.04×
Oklahoma101,3211.1×
Oregon94,6290.99×
Connecticut87,9031.06×
Nevada83,8711.05×
Utah80,6261.09×
Arkansas79,5071.16×
Mississippi77,9211.14×
Kansas66,9261.02×
Iowa66,7880.98×
New Mexico44,3611.07×
Nebraska42,5801.02×
Idaho38,3290.92×
West Virginia35,8720.93×
Hawaii30,8260.86×
New Hampshire24,7970.76×
Maine23,5330.79×
Rhode Island21,9590.83×
Delaware20,3250.89×
Washington, District of Columbia18,4550.74×
Montana17,9920.78×
South Dakota15,9820.83×
North Dakota15,8600.93×
Alaska14,9450.84×
Wyoming9,0570.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gummy bear audience
BrandAffinityCategory
Historic site7.46×Arts & Culture
Goop6.02×Internet & Social Media
Hibachi8.21×Food & Beverages
Governor of Michigan7.41×Politics & Society
Fairy godmother7.21×Literature
Vocal harmony4.33×Music & Radio
Grinch3.58×Movies & TV
Israel1.63×Travel & Leisure
headspace7.11×Health
Google Home4.91×Technology & Electronics
Wok4.89×Food & Beverages
Ichiro Suzuki7.81×Sports
Queens College, City University of New York5.42×Business & Career
Grace Slick6.2×Music & Radio
Cherish (group)7.59×Music & Radio
Mathcore4.99×Music & Radio
JDSU1.83×Business & Career
Hipster5.64×Politics & Society
Jeep Wagoneer3.34×Cars & Mobility
Guitarist (magazine)6.64×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gummy bear audience
TraitClusterScore
Price SensitivityPREMIUM1.3
Healthy LifestyleBALANCE1.24
CreativityOPEN1.13
ExtroversionTHRILL1.11
Family OrientationCONSERVATISM1.09
IndulgenceJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Gummy bear
CountryShare
United States57.3%
United Kingdom7.1%
Malaysia4.2%

See Gummy bear audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Gummy bear have in United States?

Gummy bear has an estimated audience of 8,297,381 people in United States, concentrated in California and Texas.

What is the gender split and age of Gummy bear fans?

74.8% of Gummy bear fans are female, 25.2% are male, with an average age of 39.5 years.

Which brands do Gummy bear fans like most?

Gummy bear fans show strongest brand affinity for Historic site (7.46×), Goop (6.02×), and Hibachi (8.21×) over the country average.

Where do Gummy bear fans live in United States?

Gummy bear fans in United States are most concentrated in California (reach 1,129,983), Texas (reach 982,153), and Florida (reach 628,786). These three regions account for the largest share of the active audience.

What other brands do Gummy bear fans also like?

Beyond Gummy bear itself, the audience over-indexes on Goop (6.02×), Hibachi (8.21×), Governor of Michigan (7.41×), and Fairy godmother (7.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gummy bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.