Rascasse Audience Intelligence

Rover.com Audience in United States

A data profile of the people who buy, follow and care about Rover.com in United States — modelled from more than twelve digital signal sources. Rover.com has an estimated audience of 739,091 people in United States.

#918among Website / Newspaper / Magazine in United States#443in Pets & Animals

The average Rover.com fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Sarah Jessica Parker, Poodle, Bulldog, with strongest over-indexing on Sarah Jessica Parker (31.09× the country average).

Demographically, the Rover.com audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rover.com fan in United States is more female, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Sarah Jessica Parker.

Category: Pets & Animals · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rover.com profile in United States.

Audience size
739K
in United States
Gender
64.9%♀
35.1% male
Age
38.7
average years
Country rank
#28904
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Rover.com

64.9% are female, 35.1% are male, average age 38.7.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Rover.com audience in United States
MetricValue
Female64.9%
Male35.1%
Average age38.7
Estimated audience size739,091
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Rover.com audience in United States
Age bracketShare%
16-1925%
20-2917%
30-3915%
40-4921%
50+22%
Fig. 04

Worldwide distribution

74.7%

of the worldwide Rover.com audience comes from United States.

Worldwide audience distribution share by country for Rover.com
CountryShare
United States74.7%
Canada7.3%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rover.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Rover.com fans by region: top regions in United States
#RegionReachAffinity×
01Washington~40K2.48×
02Oregon~10K1.38×
03Rhode Island~3K1.35×
04Colorado~20K1.33×
05Idaho~5K1.31×
06New Hampshire~4K1.26×
07South Carolina~10K1.24×
08Maine~3K1.17×
09Arizona~20K1.15×
10Montana~2K1.15×
11Florida~60K1.12×
12Vermont~1K1.12×
13Delaware~2K1.11×
14Massachusetts~20K1.10×
15Wisconsin~10K1.10×
16Maryland~10K1.08×
17Minnesota~10K1.08×
18North Carolina~20K1.07×
19Connecticut~8K1.04×
20New Mexico~4K1.04×
21Virginia~20K1.02×
22Hawaii~3K1.02×
23Oklahoma~8K1.01×
24Pennsylvania~20K0.99×
25Alaska~2K0.99×
26Nevada~7K0.97×
27Utah~6K0.97×
28Washington, District of Columbia~2K0.96×
29Michigan~20K0.95×
30Iowa~6K0.94×
31Kansas~5K0.92×
32North Dakota~1K0.92×
33Ohio~20K0.91×
34South Dakota~2K0.91×
35Missouri~10K0.88×
36Nebraska~3K0.87×
37California~70K0.86×
38West Virginia~3K0.86×
39New Jersey~20K0.84×
40Illinois~20K0.83×
41Tennessee~10K0.83×
42Georgia~20K0.80×
43Alabama~8K0.79×
44Kentucky~7K0.79×
45Arkansas~5K0.79×
46Mississippi~5K0.78×
47Indiana~10K0.77×
48New York~30K0.74×
49Texas~50K0.73×
50Louisiana~7K0.71×
Fig. 06

Affinity by region

Affinity by region — Rover.com, United States
0.71×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rover.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rover.com audience
#·InterestCategoryAffinity×
01Wahl ClipperBeauty & Wellness46.05×
02Sarah Jessica ParkerMovies & TV31.09×
03PonyoMovies & TV25.15×
04Drew BarrymoreMovies & TV16.62×
05Shih TzuPets & Animals11.01×
06PoodlePets & Animals10.64×
07Siberian HuskyPets & Animals10.34×
08American Pit Bull TerrierPets & Animals10.17×
09Persian catPets & Animals10.14×
10BeaglePets & Animals10.07×
11Yorkshire TerrierPets & Animals9.85×
12Pet sittingPets & Animals9.63×
13French BulldogPets & Animals9.38×
14Chihuahua (dog)Pets & Animals9.38×
15BulldogPets & Animals9.26×
16Labrador RetrieverPets & Animals8.85×
17Dog harnessPets & Animals8.52×
18Scooby-DooMovies & TV8.32×
19Dog walkingPets & Animals7.62×
20RottweilerPets & Animals7.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rover.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rover.com audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.36×
Pet OwnershipJOY2.03×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rover.com audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.86×
Sports ActivityPOWER0.93×
ExtroversionTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rover.com have in United States?

Rover.com has an estimated audience of 739,091 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Rover.com fans?

64.9% of Rover.com fans are female, 35.1% are male, with an average age of 38.7 years.

03

Which brands do Rover.com fans like most?

Rover.com fans show strongest brand affinity for Sarah Jessica Parker (31.09×), Poodle (10.64×), and Bulldog (9.26×) over the country average.

04

Where do Rover.com fans live in United States?

Rover.com fans in United States are most concentrated in California (reach ~70K), Florida (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Rover.com fans also like?

Beyond Rover.com itself, the audience over-indexes on Poodle (10.64×), Bulldog (9.26×), Yorkshire Terrier (9.85×), and Shih Tzu (11.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Rover.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rover.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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