Rover.com Audience in United States

Rover.com logo

Rover.com has an estimated audience of 742,453 people in United States. 64.9% are female, 35.1% are male, average age 38.7. Top regions: California, Florida, Texas. Top brand affinities: Urban Outfitters, Product design, JDSU, Pro-Ject, Regional styles of Mexican music.

The average Rover.com fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Urban Outfitters, Product design, JDSU, with strongest over-indexing on Urban Outfitters (2.24× the country average). Demographically, the Rover.com audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Website / Newspaper / Magazine

Demographics of Rover.com fans

Demographic split for Rover.com audience in United States
MetricValue
Female64.9%
Male35.1%
Average age38.7
Estimated audience size742,453

Audience persona

The typical Rover.com fan in United States is more female, around 38.7 years old, with strong Pet Ownership tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Rover.com in United States
RegionReachAffinity
California75,1590.92×
Florida56,6291.13×
Texas49,3190.77×
New York32,4740.78×
Washington30,5112.05×
Pennsylvania24,5400.98×
North Carolina24,2541.09×
Illinois21,7390.88×
Ohio20,8220.91×
Virginia19,2171.06×
Michigan18,6350.96×
Georgia18,2350.8×
Arizona17,7531.17×
Massachusetts17,5141.2×
Colorado16,6991.43×
South Carolina16,3701.47×
New Jersey16,3360.87×
Maryland13,7701.08×
Oregon13,0191.53×
Wisconsin12,4931.12×
Minnesota11,9331.12×
Tennessee11,6790.78×
Missouri10,4050.87×
Indiana9,1380.67×
Oklahoma7,7590.94×
Connecticut7,3400.99×
Alabama7,2710.7×
Nevada6,8580.95×
Utah6,6351×
Kentucky6,5810.71×
Iowa5,4660.89×
Idaho5,4251.46×
Kansas4,8720.83×
Louisiana4,5190.47×
Rhode Island4,2921.82×
New Mexico3,9451.06×
New Hampshire3,8521.32×
Maine3,3361.25×
Hawaii3,2781.03×
Arkansas3,2250.53×
Mississippi2,7590.45×
Nebraska2,7080.73×
Montana2,6071.27×
Delaware2,4771.21×
Washington, District of Columbia2,1590.97×
West Virginia2,1580.62×
Vermont1,4541.12×
Alaska1,3760.87×
Wyoming1,0670.97×
North Dakota1,0520.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rover.com audience
BrandAffinityCategory
Urban Outfitters2.24×Shopping
Product design2.11×Business & Career
JDSU3.16×Business & Career
Pro-Ject3.97×Music & Radio
Regional styles of Mexican music2.08×Music & Radio
Grinch2.88×Movies & TV
Vocal harmony2.65×Music & Radio
Home staging2.94×Home & Garden
Historic site2.28×Arts & Culture
Hebe3.28×Home & Garden
Monmouth County, New Jersey4.55×Travel & Leisure
Tulare County, California4.92×Travel & Leisure
Halsey, Oregon3.71×Travel & Leisure
UK garage2.36×Music & Radio
Laneige2.31×Beauty & Wellness
Corona (band)2.43×Music & Radio
On the Border Mexican Grill & Cantina2.8×Food & Beverages
Mount Kilimanjaro6.31×Travel & Leisure
Personalised Gifts1.6×Home & Garden
Elmira College3.57×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rover.com audience
TraitClusterScore
Pet OwnershipJOY1.77
Design AffinityPREMIUM1.53
PatriotismCONSERVATISM1.3
Convenience OrientationPREMIUM1.06
CreativityOPEN1.05
IndividualismJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Rover.com
CountryShare
United States74.7%
Canada7.3%
United Kingdom5.8%

See Rover.com audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Rover.com have in United States?

Rover.com has an estimated audience of 742,453 people in United States, concentrated in California and Florida.

What is the gender split and age of Rover.com fans?

64.9% of Rover.com fans are female, 35.1% are male, with an average age of 38.7 years.

Which brands do Rover.com fans like most?

Rover.com fans show strongest brand affinity for Urban Outfitters (2.24×), Product design (2.11×), and JDSU (3.16×) over the country average.

Where do Rover.com fans live in United States?

Rover.com fans in United States are most concentrated in California (reach 75,159), Florida (reach 56,629), and Texas (reach 49,319). These three regions account for the largest share of the active audience.

What other brands do Rover.com fans also like?

Beyond Rover.com itself, the audience over-indexes on Product design (2.11×), JDSU (3.16×), Pro-Ject (3.97×), and Regional styles of Mexican music (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rover.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.