Rascasse Audience Intelligence

Beard oil Audience in United States

A data profile of the people who buy, follow and care about Beard oil in United States — modelled from more than twelve digital signal sources. Beard oil has an estimated audience of 2,395,363 people in United States.

#4among Beard in United States#5751among Topic in United States#188in Beauty & Wellness

The average Beard oil fan in United States is 34.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Barbershop music, Barberia, Where the Wild Things Are (film), with strongest over-indexing on Barbershop music (19.48× the country average).

Demographically, the Beard oil audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Urban Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beard oil fan in United States is more male, around 34.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Barbershop music.

Category: Beauty & Wellness · Type: Topic · Subtype: Beard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beard oil profile in United States.

Audience size
2.4M
in United States
Gender
38.4%♀
61.6% male
Age
34.5
average years
Country rank
#12313
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beard oil fans

38.4% are female, 61.6% are male, average age 34.5.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Beard oil audience in United States
MetricValue
Female38.4%
Male61.6%
Average age34.5
Estimated audience size2,395,363
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Beard oil audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3920%
40-4916%
50+11%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Beard oil audience comes from United States.

Worldwide audience distribution share by country for Beard oil
CountryShare
United States20.6%
Japan7.5%
India7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beard oil audience in United States is strongest.

Fig. 05

Top regions by affinity

Beard oil fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.30×
02Kentucky~40K1.27×
03Alabama~40K1.24×
04Mississippi~20K1.22×
05Tennessee~60K1.20×
06Arkansas~20K1.19×
07Louisiana~40K1.17×
08Indiana~50K1.16×
09Oklahoma~30K1.14×
10Ohio~80K1.12×
11Kansas~20K1.10×
12Missouri~40K1.09×
13South Carolina~40K1.09×
14Idaho~10K1.08×
15Washington, District of Columbia~8K1.08×
16North Carolina~80K1.06×
17Georgia~80K1.05×
18Nebraska~10K1.05×
19Michigan~60K1.03×
20Iowa~20K1.03×
21Pennsylvania~80K1.02×
22Texas~200K1.01×
23Montana~7K1.01×
24Virginia~60K0.99×
25Utah~20K0.99×
26New Hampshire~9K0.98×
27Maine~8K0.98×
28Illinois~80K0.97×
29New Mexico~10K0.96×
30South Dakota~5K0.96×
31North Dakota~5K0.96×
32Oregon~30K0.95×
33Connecticut~20K0.95×
34Maryland~40K0.94×
35Delaware~6K0.94×
36Alaska~5K0.94×
37Wisconsin~30K0.93×
38Minnesota~30K0.92×
39New York~100K0.91×
40Colorado~30K0.91×
41Vermont~4K0.90×
42Washington~40K0.88×
43Arizona~40K0.87×
44Massachusetts~40K0.87×
45Nevada~20K0.85×
46Rhode Island~6K0.85×
47New Jersey~50K0.84×
48Florida~100K0.82×
49California~200K0.81×
50Hawaii~7K0.65×
Fig. 06

Affinity by region

Affinity by region — Beard oil, United States
0.65×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beard oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beard oil audience
#·InterestCategoryAffinity×
01The BeardMusic & Radio40.34×
02Barber County, KansasTravel & Leisure37.44×
03Badass Beard CareBeauty & Wellness35.26×
04Where the Wild Things Are (film)Movies & TV29.14×
05BarberiaBeauty & Wellness25.26×
06El AlTravel & Leisure23.72×
07Barbershop musicMusic & Radio19.48×
08InsôniaTravel & Leisure12.65×
09Axe (brand)Beauty & Wellness11.56×
10Anthony JoshuaSports6.88×
11Facial hairBeauty & Wellness5.19×
12BeardBeauty & Wellness4.65×
13ManKids & Family3.69×
14French hip hopMusic & Radio3.62×
15Popular musicMusic & Radio1.93×
16Motor vehicleCars & Mobility1.85×
17AdventureTravel & Leisure1.78×
18Outdoor recreationSports1.53×
19SportsSports1.51×
20Arts and musicArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beard oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beard oil audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.38×
Pet OwnershipJOY1.26×
ExtroversionTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beard oil audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
Quality AwarenessPREMIUM0.88×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beard oil have in United States?

Beard oil has an estimated audience of 2,395,363 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beard oil fans?

38.4% of Beard oil fans are female, 61.6% are male, with an average age of 34.5 years.

03

Which brands do Beard oil fans like most?

Beard oil fans show strongest brand affinity for Barbershop music (19.48×), Barberia (25.26×), and Where the Wild Things Are (film) (29.14×) over the country average.

04

Where do Beard oil fans live in United States?

Beard oil fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Beard oil fans also like?

Beyond Beard oil itself, the audience over-indexes on Barberia (25.26×), Where the Wild Things Are (film) (29.14×), Insônia (12.65×), and Sports (1.51×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Beard oil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beard oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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