Beard oil Audience in United States

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Beard oil has an estimated audience of 2,395,363 people in United States. 38.4% are female, 61.6% are male, average age 34.5. Top regions: Texas, California, Florida. Top brand affinities: Barbershop music, Barberia, Where the Wild Things Are (film), Insônia, El Al.

The average Beard oil fan in United States is 34.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Barbershop music, Barberia, Where the Wild Things Are (film), with strongest over-indexing on Barbershop music (19.48× the country average). Demographically, the Beard oil audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Beard

Demographics of Beard oil fans

Demographic split for Beard oil audience in United States
MetricValue
Female38.4%
Male61.6%
Average age34.5
Estimated audience size2,395,363

Audience persona

The typical Beard oil fan in United States is more male, around 34.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Barbershop music.

Top regions in United States

Top regions ranked by reach for Beard oil in United States
RegionReachAffinity
Texas227,8201.11×
California226,6650.86×
Florida139,6670.86×
New York131,5580.98×
Ohio85,4331.16×
Pennsylvania84,0731.04×
Georgia81,9781.11×
North Carolina81,0811.12×
Illinois79,8981×
Michigan67,5721.08×
Virginia59,3221.02×
Tennessee58,6131.22×
New Jersey53,7980.88×
Indiana52,2351.19×
Missouri43,4891.13×
Washington43,3480.9×
Arizona43,0030.88×
Alabama40,7271.22×
Massachusetts40,5460.86×
South Carolina39,4731.1×
Maryland38,8890.94×
Kentucky37,8251.26×
Louisiana35,8471.16×
Colorado34,5480.92×
Wisconsin32,8720.91×
Minnesota32,0620.93×
Oklahoma31,6211.19×
Oregon26,6120.97×
Arkansas23,6001.2×
Mississippi22,9201.16×
Connecticut22,6260.94×
Utah21,6561.01×
Kansas20,8461.1×
Iowa20,5101.04×
Nevada20,2080.87×
West Virginia14,1801.27×
Idaho13,2211.1×
Nebraska12,6921.06×
New Mexico11,5640.96×
New Hampshire8,4900.9×
Maine8,0850.94×
Montana6,3460.95×
Rhode Island6,2030.81×
Washington, District of Columbia5,9110.82×
Delaware5,8150.88×
Hawaii5,3900.52×
South Dakota5,3240.96×
Alaska4,5040.88×
North Dakota4,3460.88×
Wyoming3,4670.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beard oil audience
BrandAffinityCategory
Barbershop music19.48×Music & Radio
Barberia25.26×Beauty & Wellness
Where the Wild Things Are (film)29.14×Movies & TV
Insônia12.65×Travel & Leisure
El Al23.72×Travel & Leisure
Sports1.51×Sports
Arts and music1.51×Arts & Culture
Facial hair5.19×Beauty & Wellness
Outdoor recreation1.53×Sports
Barber County, Kansas37.44×Travel & Leisure
Beard4.65×Beauty & Wellness
Man3.69×Kids & Family
The Beard40.34×Music & Radio
Popular music1.93×Music & Radio
Anthony Joshua6.88×Sports
Badass Beard Care35.26×Beauty & Wellness
Axe (brand)11.56×Beauty & Wellness
French hip hop3.62×Music & Radio
Adventure1.78×Travel & Leisure
Motor vehicle1.85×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beard oil audience
TraitClusterScore
Luxury OrientationPREMIUM4.28
LGBTQ+ IdentityOPEN2.53
Risk AppetiteTHRILL2.5
Design AffinityPREMIUM1.83
Sports ActivityPOWER1.57
Early Adopter MentalityPOWER1.55

Worldwide distribution

Worldwide audience distribution share by country for Beard oil
CountryShare
United States20.6%
Japan7.5%
India7.1%

See Beard oil audiences in other countries

More Beard audiences in United States

Frequently asked questions

How many fans does Beard oil have in United States?

Beard oil has an estimated audience of 2,395,363 people in United States, concentrated in Texas and California.

What is the gender split and age of Beard oil fans?

38.4% of Beard oil fans are female, 61.6% are male, with an average age of 34.5 years.

Which brands do Beard oil fans like most?

Beard oil fans show strongest brand affinity for Barbershop music (19.48×), Barberia (25.26×), and Where the Wild Things Are (film) (29.14×) over the country average.

Where do Beard oil fans live in United States?

Beard oil fans in United States are most concentrated in Texas (reach 227,820), California (reach 226,665), and Florida (reach 139,667). These three regions account for the largest share of the active audience.

What other brands do Beard oil fans also like?

Beyond Beard oil itself, the audience over-indexes on Barberia (25.26×), Where the Wild Things Are (film) (29.14×), Insônia (12.65×), and El Al (23.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beard oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.