Sideburns Audience in United States

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Sideburns has an estimated audience of 494,196 people in United States. 71.7% are female, 28.3% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Saving, Alaska, Throne of Glass, Product design, Historic site.

The average Sideburns fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Saving, Alaska, Throne of Glass, with strongest over-indexing on Saving (3.38× the country average). Demographically, the Sideburns audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Beard

Demographics of Sideburns fans

Demographic split for Sideburns audience in United States
MetricValue
Female71.7%
Male28.3%
Average age36.7
Estimated audience size494,196

Audience persona

The typical Sideburns fan in United States is more female, around 36.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Sideburns in United States
RegionReachAffinity
California96,1171.77×
Texas53,8571.27×
Florida43,9031.31×
New York35,8181.3×
Illinois18,7011.14×
Georgia17,2781.13×
Pennsylvania16,1240.97×
North Carolina16,0751.08×
New Jersey14,8171.18×
Ohio14,6090.96×
Virginia13,5411.12×
Washington12,4871.26×
Michigan12,3010.95×
Arizona11,2181.11×
Massachusetts10,9931.13×
Maryland10,3121.21×
Tennessee9,2070.93×
Kentucky8,3631.35×
Indiana8,2820.92×
Missouri7,3690.92×
Minnesota7,2971.03×
South Carolina6,9490.93×
Colorado6,8880.88×
Alabama6,3120.91×
Wisconsin6,2080.84×
Louisiana6,1300.96×
Oregon6,0271.06×
Oklahoma5,8591.07×
Nevada5,5921.17×
Connecticut5,3301.08×
Utah4,2310.96×
Iowa4,1021.01×
Arkansas3,9050.96×
Mississippi3,8130.94×
Kansas3,5810.92×
Hawaii2,3541.11×
Nebraska2,2390.9×
West Virginia2,0630.9×
New Mexico2,0410.82×
Idaho1,9870.8×
Rhode Island1,4430.92×
New Hampshire1,4360.74×
Washington, District of Columbia1,3270.89×
Delaware1,2930.95×
Maine1,2730.72×
Alaska1,0470.99×
Montana9280.68×
North Dakota9220.91×
South Dakota8090.71×
Vermont5430.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sideburns audience
BrandAffinityCategory
Saving3.38×Business & Career
Alaska1.65×Travel & Leisure
Throne of Glass6.81×Literature
Product design1.67×Business & Career
Historic site3.32×Arts & Culture
Israel1.56×Travel & Leisure
Albany County, New York6.81×Travel & Leisure
edureka21.39×Business & Career
JDSU1.64×Business & Career
Fairy godmother3.97×Literature
Staycation1.54×Home & Garden
Home staging2.42×Home & Garden
Jeep Wagoneer2.46×Cars & Mobility
Elsword6.81×Games
Sinaloa1.5×Travel & Leisure
UK garage2.24×Music & Radio
Morphine (band)3.29×Music & Radio
Mathcore3.21×Music & Radio
Goop2.11×Internet & Social Media
Vocal harmony1.74×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sideburns audience
TraitClusterScore
Urban LifestyleOPEN1.36
Quality AwarenessPREMIUM1.32
DIY MentalityTHRILL1.31
Family OrientationCONSERVATISM1.26
CreativityOPEN1.25
Community OrientationOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Sideburns
CountryShare
United States26.6%
United Kingdom13.6%
Iraq9.5%

See Sideburns audiences in other countries

More Beard audiences in United States

Frequently asked questions

How many fans does Sideburns have in United States?

Sideburns has an estimated audience of 494,196 people in United States, concentrated in California and Texas.

What is the gender split and age of Sideburns fans?

71.7% of Sideburns fans are female, 28.3% are male, with an average age of 36.7 years.

Which brands do Sideburns fans like most?

Sideburns fans show strongest brand affinity for Saving (3.38×), Alaska (1.65×), and Throne of Glass (6.81×) over the country average.

Where do Sideburns fans live in United States?

Sideburns fans in United States are most concentrated in California (reach 96,117), Texas (reach 53,857), and Florida (reach 43,903). These three regions account for the largest share of the active audience.

What other brands do Sideburns fans also like?

Beyond Sideburns itself, the audience over-indexes on Alaska (1.65×), Throne of Glass (6.81×), Product design (1.67×), and Historic site (3.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sideburns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.