Top 13 Beards in United States
This curated ranking covers the 13 largest beards in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Shaving, Beard and Barber lead the list with a combined estimated audience of 46,850,385 people. Across all 13 entries the average audience size is 4,411,421, and the largest, Shaving, reaches around 20,822,270 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each beard, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Shaving |
20,822,270 | 20.5% | Beard | Beauty & Wellness |
| 2 |  Beard |
14,859,317 | 21.3% | Beard | Beauty & Wellness |
| 3 |  Barber |
11,168,798 | 20.4% | Beard | Beauty & Wellness |
| 4 |  Moustache |
3,464,021 | 15.7% | Beard | Beauty & Wellness |
| 5 |  Beard oil |
2,395,363 | 20.6% | Beard | Beauty & Wellness |
| 6 |  Barberia |
1,978,713 | 17.6% | Beard | Beauty & Wellness |
| 7 |  Shaving cream |
1,120,656 | 23.6% | Beard | Beauty & Wellness |
| 8 |  Sideburns |
494,196 | 26.5% | Beard | Beauty & Wellness |
| 9 |  Shaving soap |
473,727 | 59.5% | Beard | Beauty & Wellness |
| 10 |  Men With Beards |
300,131 | 34.7% | Beard | Beauty & Wellness |
| 11 |  Shave brush |
117,162 | 28.3% | Beard | Beauty & Wellness |
| 12 |  Shaving oil |
113,869 | 29.4% | Beard | Beauty & Wellness |
| 13 |  Goatee |
40,256 | 3.5% | Beard | Beauty & Wellness |
Frequently asked questions
How is this Top 13 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each beard by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest beard in United States?
Shaving currently leads with an estimated audience of 20,822,270 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.