Rascasse Audience Intelligence

Shaving soap Audience in United States

A data profile of the people who buy, follow and care about Shaving soap in United States — modelled from more than twelve digital signal sources. Shaving soap has an estimated audience of 473,727 people in United States.

#7among Beard in United States#11626among Topic in United States#413in Beauty & Wellness

The average Shaving soap fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Aloe vera, Hilary Duff, Pinterest, with strongest over-indexing on Aloe vera (21.86× the country average).

Demographically, the Shaving soap audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shaving soap fan in United States is more female, around 33.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Aloe vera.

Category: Beauty & Wellness · Type: Topic · Subtype: Beard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shaving soap profile in United States.

Audience size
474K
in United States
Gender
81.4%♀
18.6% male
Age
33.5
average years
Country rank
#37830
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shaving soap fans

81.4% are female, 18.6% are male, average age 33.5.

Fig. 02

Gender split

81.4%
Female
18.6%
Male
Demographic split for Shaving soap audience in United States
MetricValue
Female81.4%
Male18.6%
Average age33.5
Estimated audience size473,727
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Shaving soap audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3921%
40-4917%
50+8%
Fig. 04

Worldwide distribution

59.5%

of the worldwide Shaving soap audience comes from United States.

Worldwide audience distribution share by country for Shaving soap
CountryShare
United States59.5%
Japan8.3%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shaving soap audience in United States is strongest.

Fig. 05

Top regions by affinity

Shaving soap fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.90×
02Connecticut~6K1.28×
03Kansas~5K1.21×
04Arkansas~4K1.15×
05Idaho~3K1.15×
06Montana~2K1.15×
07West Virginia~2K1.13×
08Kentucky~7K1.10×
09New Mexico~3K1.09×
10Alabama~7K1.08×
11Oregon~6K1.07×
12Tennessee~10K1.06×
13Oklahoma~6K1.06×
14Mississippi~4K1.06×
15Ohio~20K1.05×
16Missouri~8K1.04×
17Iowa~4K1.04×
18New Hampshire~2K1.02×
19Virginia~10K1.01×
20Vermont<1K1.01×
21Louisiana~6K1.00×
22Maine~2K1.00×
23Washington~9K0.99×
24Utah~4K0.98×
25Alaska<1K0.98×
26North Dakota<1K0.98×
27South Dakota~1K0.97×
28North Carolina~10K0.96×
29Illinois~20K0.95×
30Indiana~8K0.95×
31Colorado~7K0.95×
32Nebraska~2K0.95×
33Pennsylvania~10K0.93×
34South Carolina~7K0.93×
35Rhode Island~1K0.93×
36Michigan~10K0.92×
37Minnesota~6K0.91×
38Massachusetts~8K0.90×
39Hawaii~2K0.89×
40Wisconsin~6K0.88×
41Delaware~1K0.88×
42New York~20K0.87×
43Arizona~8K0.87×
44California~40K0.86×
45Texas~30K0.84×
46Georgia~10K0.83×
47Maryland~7K0.83×
48Nevada~4K0.81×
49New Jersey~9K0.77×
50Florida~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Shaving soap, United States
0.72×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shaving soap audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shaving soap audience
#·InterestCategoryAffinity×
01Aloe veraHealth21.86×
02Anjelica HustonMovies & TV10.82×
03Hilary DuffMovies & TV8.20×
04Jared LetoMovies & TV7.37×
05QVCMovies & TV5.50×
06Discount storesShopping3.17×
07Shopping mallsShopping2.85×
08PinterestInternet & Social Media2.61×
09Organic foodFood & Beverages2.50×
10IKEAHome & Garden2.50×
11GamblingGames2.45×
12Mortgage loansBusiness & Career2.41×
13SubwayFood & Beverages2.40×
14AirbnbTravel & Leisure2.26×
15StarbucksFood & Beverages2.26×
16Pizza HutFood & Beverages2.11×
17Trader Joe'sShopping2.09×
18SephoraShopping2.08×
19McDonald'sFood & Beverages2.07×
20FurnitureHome & Garden1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shaving soap audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shaving soap audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.79×
Convenience OrientationPREMIUM1.58×
Urban LifestyleOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shaving soap audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.75×
TraditionCONSERVATISM0.85×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shaving soap have in United States?

Shaving soap has an estimated audience of 473,727 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shaving soap fans?

81.4% of Shaving soap fans are female, 18.6% are male, with an average age of 33.5 years.

03

Which brands do Shaving soap fans like most?

Shaving soap fans show strongest brand affinity for Aloe vera (21.86×), Hilary Duff (8.2×), and Pinterest (2.61×) over the country average.

04

Where do Shaving soap fans live in United States?

Shaving soap fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Shaving soap fans also like?

Beyond Shaving soap itself, the audience over-indexes on Hilary Duff (8.2×), Pinterest (2.61×), QVC (5.5×), and Shopping malls (2.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shaving soap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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