Shaving soap Audience in United States

Shaving soap logo

Shaving soap has an estimated audience of 473,727 people in United States. 81.4% are female, 18.6% are male, average age 33.5. Top regions: California, Texas, New York. Top brand affinities: Product design, Historic site, The Devil's Rejects, Fairy godmother, UK garage.

The average Shaving soap fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Historic site, The Devil's Rejects, with strongest over-indexing on Product design (3.11× the country average). Demographically, the Shaving soap audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Beard

Demographics of Shaving soap fans

Demographic split for Shaving soap audience in United States
MetricValue
Female81.4%
Male18.6%
Average age33.5
Estimated audience size473,727

Audience persona

The typical Shaving soap fan in United States is more female, around 33.5 years old, with strong Sustainability tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Shaving soap in United States
RegionReachAffinity
California45,5150.87×
Texas35,9180.88×
New York23,4450.89×
Florida22,6160.71×
Ohio15,7781.08×
Illinois15,5910.99×
Pennsylvania15,2540.96×
North Carolina13,8160.97×
Georgia12,5550.86×
Michigan11,6060.94×
Virginia11,0420.96×
Tennessee10,7611.13×
Washington9,8251.03×
New Jersey8,6860.72×
Massachusetts8,6210.92×
Missouri8,5301.12×
Arizona8,3280.86×
Indiana8,0960.94×
Alabama7,5791.15×
Connecticut7,4861.58×
Colorado7,3390.98×
Kentucky7,0811.19×
Maryland6,6520.82×
South Carolina6,4830.91×
Minnesota6,3050.93×
Louisiana6,2751.03×
Wisconsin6,2410.88×
Oklahoma6,0811.16×
Oregon5,8181.07×
Kansas5,7371.54×
Arkansas5,0781.3×
Iowa4,4331.14×
Mississippi4,1411.06×
Utah3,9690.94×
Nevada3,1590.69×
Idaho2,8901.22×
West Virginia2,8411.29×
New Mexico2,8211.19×
Nebraska2,1760.92×
New Hampshire1,9041.02×
Montana1,7591.34×
Maine1,6460.97×
Washington, District of Columbia1,4371.01×
Hawaii1,3590.67×
Rhode Island1,1110.74×
Wyoming1,0131.44×
South Dakota9100.83×
North Dakota8860.91×
Vermont8291×
Alaska7690.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shaving soap audience
BrandAffinityCategory
Product design3.11×Business & Career
Historic site5.05×Arts & Culture
The Devil's Rejects10.86×Movies & TV
Fairy godmother7.02×Literature
UK garage5.08×Music & Radio
Mothercare3.01×Kids & Family
Goop4.08×Internet & Social Media
JDSU2.25×Business & Career
Governor of Michigan5.03×Politics & Society
Vocal harmony3.03×Music & Radio
Mathcore4.91×Music & Radio
Grinch2.28×Movies & TV
edureka20.68×Business & Career
Nebraska Cornhuskers football1.97×Sports
Staycation1.75×Home & Garden
Jesse Plemons1.78×Movies & TV
Jaws2.8×Movies & TV
Cachorro2.73×Pets & Animals
Hibachi3.89×Food & Beverages
Hipster4.57×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shaving soap audience
TraitClusterScore
SustainabilityBALANCE1.51
Urban LifestyleOPEN1.44
Luxury OrientationPREMIUM1.37
CreativityOPEN1.32
Pet OwnershipJOY1.3
DIY MentalityTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Shaving soap
CountryShare
United States60.5%
Japan8.4%
United Kingdom3.6%

See Shaving soap audiences in other countries

More Beard audiences in United States

Frequently asked questions

How many fans does Shaving soap have in United States?

Shaving soap has an estimated audience of 473,727 people in United States, concentrated in California and Texas.

What is the gender split and age of Shaving soap fans?

81.4% of Shaving soap fans are female, 18.6% are male, with an average age of 33.5 years.

Which brands do Shaving soap fans like most?

Shaving soap fans show strongest brand affinity for Product design (3.11×), Historic site (5.05×), and The Devil's Rejects (10.86×) over the country average.

Where do Shaving soap fans live in United States?

Shaving soap fans in United States are most concentrated in California (reach 45,515), Texas (reach 35,918), and New York (reach 23,445). These three regions account for the largest share of the active audience.

What other brands do Shaving soap fans also like?

Beyond Shaving soap itself, the audience over-indexes on Historic site (5.05×), The Devil's Rejects (10.86×), Fairy godmother (7.02×), and UK garage (5.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shaving soap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.