Rascasse Audience Intelligence

Aloe vera Audience in United States

A data profile of the people who buy, follow and care about Aloe vera in United States — modelled from more than twelve digital signal sources. Aloe vera has an estimated audience of 1,905,779 people in United States.

#6481among Topic in United States#511in Health

The average Aloe vera fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Engineered wood, Food and drink, Concurrent Versions System, with strongest over-indexing on Engineered wood (20.79× the country average).

Demographically, the Aloe vera audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aloe vera fan in United States is more female, around 37.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Engineered wood.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aloe vera profile in United States.

Audience size
1.9M
in United States
Gender
75.9%♀
24.1% male
Age
37.7
average years
Country rank
#14784
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aloe vera fans

75.9% are female, 24.1% are male, average age 37.7.

Fig. 02

Gender split

75.9%
Female
24.1%
Male
Demographic split for Aloe vera audience in United States
MetricValue
Female75.9%
Male24.1%
Average age37.7
Estimated audience size1,905,779
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Aloe vera audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3917%
40-4918%
50+20%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Aloe vera audience comes from United States.

Worldwide audience distribution share by country for Aloe vera
CountryShare
Italy9.9%
United States9.8%
Thailand6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aloe vera audience in United States is strongest.

Fig. 05

Top regions by affinity

Aloe vera fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~60K1.47×
02California~300K1.45×
03Texas~200K1.45×
04Hawaii~10K1.37×
05Louisiana~30K1.32×
06Florida~200K1.24×
07Nevada~20K1.21×
08Mississippi~20K1.20×
09New Mexico~10K1.19×
10Georgia~70K1.17×
11Oklahoma~20K1.14×
12Arkansas~20K1.14×
13Alabama~30K1.11×
14Kansas~20K1.05×
15New York~100K1.04×
16North Carolina~60K1.04×
17Maryland~30K1.04×
18Nebraska~10K1.04×
19Illinois~70K1.03×
20South Carolina~30K1.03×
21Washington~40K1.01×
22Utah~20K0.99×
23New Jersey~50K0.98×
24Indiana~30K0.97×
25Idaho~9K0.97×
26South Dakota~4K0.97×
27Iowa~20K0.96×
28Tennessee~40K0.95×
29Oregon~20K0.95×
30Virginia~40K0.94×
31Missouri~30K0.94×
32Minnesota~30K0.94×
33North Dakota~4K0.94×
34Massachusetts~30K0.92×
35Kentucky~20K0.92×
36Michigan~40K0.89×
37Connecticut~20K0.89×
38Colorado~30K0.88×
39Wisconsin~30K0.88×
40Alaska~4K0.88×
41Ohio~50K0.87×
42Rhode Island~5K0.87×
43Delaware~5K0.87×
44Pennsylvania~50K0.85×
45Washington, District of Columbia~5K0.83×
46Wyoming~2K0.83×
47Montana~4K0.82×
48West Virginia~7K0.78×
49Maine~5K0.72×
50New Hampshire~5K0.69×
Fig. 06

Affinity by region

Affinity by region — Aloe vera, United States
0.69×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aloe vera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aloe vera audience
#·InterestCategoryAffinity×
01Gold standard (test)Business & Career33.33×
02Engineered woodHome & Garden20.79×
03Life extensionHealth4.80×
04Human hair growthHealth4.00×
05SoapBeauty & Wellness3.41×
06MoisturizerHome & Garden3.10×
07Concurrent Versions SystemTechnology & Electronics3.02×
08LabCorpHealth2.88×
09WalgreensShopping2.47×
10Skin careBeauty & Wellness2.22×
11Sales promotionShopping2.12×
12Dollar GeneralShopping1.93×
13FoodFood & Beverages1.65×
14BeveragesFood & Beverages1.64×
15Food and drinkFood & Beverages1.63×
16ChildKids & Family1.62×
17EducationBusiness & Career1.61×
18WomanKids & Family1.59×
19RestaurantsFood & Beverages1.55×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aloe vera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aloe vera audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.62×
Need for SecurityCONSERVATISM1.60×
Price SensitivityPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aloe vera audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.85×
PatriotismCONSERVATISM0.89×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aloe vera have in United States?

Aloe vera has an estimated audience of 1,905,779 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Aloe vera fans?

75.9% of Aloe vera fans are female, 24.1% are male, with an average age of 37.7 years.

03

Which brands do Aloe vera fans like most?

Aloe vera fans show strongest brand affinity for Engineered wood (20.79×), Food and drink (1.63×), and Concurrent Versions System (3.02×) over the country average.

04

Where do Aloe vera fans live in United States?

Aloe vera fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Aloe vera fans also like?

Beyond Aloe vera itself, the audience over-indexes on Food and drink (1.63×), Concurrent Versions System (3.02×), Food (1.65×), and Human hair growth (4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Aloe vera audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aloe vera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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