Aloe vera Audience in United States

Aloe vera logo

Aloe vera has an estimated audience of 1,905,779 people in United States. 75.9% are female, 24.1% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Engineered wood, Food and drink, Concurrent Versions System, Food, Human hair growth.

The average Aloe vera fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Engineered wood, Food and drink, Concurrent Versions System, with strongest over-indexing on Engineered wood (20.79× the country average). Demographically, the Aloe vera audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Aloe vera fans

Demographic split for Aloe vera audience in United States
MetricValue
Female75.9%
Male24.1%
Average age37.7
Estimated audience size1,905,779

Audience persona

The typical Aloe vera fan in United States is more female, around 37.7 years old, with strong Sustainability tendencies and a notable affinity for Engineered wood.

Top regions in United States

Top regions ranked by reach for Aloe vera in United States
RegionReachAffinity
California316,9661.51×
Texas250,1801.53×
Florida172,3181.34×
New York118,3381.11×
Georgia71,1181.21×
Illinois67,9431.07×
Arizona60,1651.55×
North Carolina59,9141.04×
Pennsylvania55,4900.86×
Ohio52,8230.9×
New Jersey46,9140.97×
Michigan45,5250.91×
Virginia45,2580.97×
Washington38,3571×
Massachusetts36,8310.98×
Tennessee36,7160.96×
Maryland34,9381.07×
Indiana33,8010.97×
Louisiana32,7841.33×
Alabama30,8031.16×
South Carolina30,0841.05×
Missouri29,2830.95×
Colorado27,0980.9×
Minnesota25,7460.94×
Oklahoma25,1171.19×
Wisconsin24,8210.87×
Nevada21,8371.18×
Kentucky21,7580.91×
Oregon20,5430.94×
Mississippi18,7481.19×
Arkansas18,0241.15×
Connecticut17,2700.9×
Utah16,6280.97×
Kansas15,8661.06×
Iowa14,8370.94×
Hawaii11,1191.36×
New Mexico10,9311.14×
Nebraska9,0400.95×
Idaho8,8950.93×
West Virginia6,2740.71×
Rhode Island5,2300.86×
New Hampshire4,7930.64×
Washington, District of Columbia4,7490.83×
Maine4,3640.64×
Delaware4,3380.82×
Montana3,9530.75×
South Dakota3,9020.89×
North Dakota3,2740.84×
Alaska3,1800.78×
Wyoming2,0000.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aloe vera audience
BrandAffinityCategory
Engineered wood20.79×Home & Garden
Food and drink1.63×Food & Beverages
Concurrent Versions System3.02×Technology & Electronics
Food1.65×Food & Beverages
Human hair growth4×Health
Walgreens2.47×Shopping
Sales promotion2.12×Shopping
Movies1.51×Movies & TV
Gold standard (test)33.33×Business & Career
Beverages1.64×Food & Beverages
Restaurants1.55×Food & Beverages
Child1.62×Kids & Family
Education1.61×Business & Career
Moisturizer3.1×Home & Garden
Life extension4.8×Health
Skin care2.22×Beauty & Wellness
Soap3.41×Beauty & Wellness
Woman1.59×Kids & Family
Dollar General1.93×Shopping
Hair products1.65×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aloe vera audience
TraitClusterScore
SustainabilityBALANCE1.54
Price SensitivityPREMIUM1.46
Design AffinityPREMIUM1.46
Family OrientationCONSERVATISM1.43
IndulgenceJOY1.38
Healthy LifestyleBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Aloe vera
CountryShare
Italy9.9%
United States9.9%
Thailand6.2%

See Aloe vera audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Aloe vera have in United States?

Aloe vera has an estimated audience of 1,905,779 people in United States, concentrated in California and Texas.

What is the gender split and age of Aloe vera fans?

75.9% of Aloe vera fans are female, 24.1% are male, with an average age of 37.7 years.

Which brands do Aloe vera fans like most?

Aloe vera fans show strongest brand affinity for Engineered wood (20.79×), Food and drink (1.63×), and Concurrent Versions System (3.02×) over the country average.

Where do Aloe vera fans live in United States?

Aloe vera fans in United States are most concentrated in California (reach 316,966), Texas (reach 250,180), and Florida (reach 172,318). These three regions account for the largest share of the active audience.

What other brands do Aloe vera fans also like?

Beyond Aloe vera itself, the audience over-indexes on Food and drink (1.63×), Concurrent Versions System (3.02×), Food (1.65×), and Human hair growth (4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aloe vera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.