Rascasse Audience Intelligence

Aloe vera Audience in Germany

A data profile of the people who buy, follow and care about Aloe vera in Germany — modelled from more than twelve digital signal sources. Aloe vera has an estimated audience of 572,846 people in Germany.

#4349among Topic in Germany#313in Health

The average Aloe vera fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Welsh Corgi, Flea, Tick, with strongest over-indexing on Welsh Corgi (10.48× the country average).

Demographically, the Aloe vera audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Healthy Lifestyle, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Aloe vera fan in Germany is more female, around 42.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Welsh Corgi.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aloe vera profile in Germany.

Audience size
573K
in Germany
Gender
79.1%♀
20.9% male
Age
42.2
average years
Country rank
#10509
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aloe vera fans

79.1% are female, 20.9% are male, average age 42.2.

Fig. 02

Gender split

79.1%
Female
20.9%
Male
Demographic split for Aloe vera audience in Germany
MetricValue
Female79.1%
Male20.9%
Average age42.2
Estimated audience size572,846
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Aloe vera audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4929%
50+22%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Aloe vera audience comes from Germany.

Worldwide audience distribution share by country for Aloe vera
CountryShare
Italy9.9%
United States9.8%
Thailand6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aloe vera audience in Germany is strongest.

Fig. 05

Top regions by affinity

Aloe vera fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~90K1.13×
02Sachsen~30K1.12×
03Thüringen~20K1.08×
04Bayern~100K1.06×
05Nordrhein-Westfalen~100K1.04×
06Hessen~50K1.04×
07Rheinland-Pfalz~30K1.03×
08Saarland~7K1.00×
09Sachsen-Anhalt~10K0.99×
10Niedersachsen~50K0.98×
11Brandenburg~20K0.97×
12Bremen~5K0.95×
13Mecklenburg-Vorpommern~10K0.93×
14Hamburg~10K0.92×
15Berlin~20K0.91×
16Schleswig-Holstein~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Aloe vera, Germany
0.88×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aloe vera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aloe vera audience
#·InterestCategoryAffinity×
01Animal sciencePets & Animals40.58×
02Maneki-nekoKids & Family37.22×
03AstanaTravel & Leisure36.29×
04SisalHome & Garden30.36×
05Television advertisementMovies & TV29.52×
06KamenTravel & Leisure27.38×
07FleaPets & Animals25.42×
08Albert SchweitzerHealth15.76×
09TickHealth15.68×
10BreathingHealth12.89×
11Vet-ConceptPets & Animals12.28×
12Welsh CorgiPets & Animals10.48×
13LuckHealth8.56×
14Advent calendarKids & Family7.09×
15Veterinary physicianPets & Animals6.82×
16Jenna OrtegaMovies & TV5.56×
17Litter boxPets & Animals5.47×
18Vacuum cleanerHome & Garden5.23×
19Golden RetrieverPets & Animals4.06×
20Sunday NaturalHealth3.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aloe vera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aloe vera audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.81×
TraditionCONSERVATISM1.67×
IndulgenceJOY1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aloe vera audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Luxury OrientationPREMIUM0.91×
Urban LifestyleOPEN1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aloe vera have in Germany?

Aloe vera has an estimated audience of 572,846 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Aloe vera fans?

79.1% of Aloe vera fans are female, 20.9% are male, with an average age of 42.2 years.

03

Which brands do Aloe vera fans like most?

Aloe vera fans show strongest brand affinity for Welsh Corgi (10.48×), Flea (25.42×), and Tick (15.68×) over the country average.

04

Where do Aloe vera fans live in Germany?

Aloe vera fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Aloe vera fans also like?

Beyond Aloe vera itself, the audience over-indexes on Flea (25.42×), Tick (15.68×), Vet-Concept (12.28×), and Litter box (5.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Aloe vera audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Aloe vera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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