Aloe vera Audience in Germany

Aloe vera has an estimated audience of 572,846 people in Germany. 79.1% are female, 20.9% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Welsh Corgi, Flea, Tick, Vet-Concept, Litter box.

The average Aloe vera fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Welsh Corgi, Flea, Tick, with strongest over-indexing on Welsh Corgi (10.48× the country average). Demographically, the Aloe vera audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Aloe vera fans

Demographic split for Aloe vera audience in Germany
MetricValue
Female79.1%
Male20.9%
Average age42.2
Estimated audience size572,846

Audience persona

The typical Aloe vera fan in Germany is more female, around 42.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Welsh Corgi.

Top regions in Germany

Top regions ranked by reach for Aloe vera in Germany
RegionReachAffinity
Nordrhein-Westfalen134,6241.07×
Bayern98,7911.07×
Baden-Württemberg91,5001.17×
Niedersachsen55,650
Hessen46,5951.07×
Sachsen31,5061.12×
Rheinland-Pfalz30,0131.05×
Berlin24,5320.96×
Schleswig-Holstein18,0940.88×
Brandenburg16,7760.94×
Thüringen14,9431.02×
Sachsen-Anhalt14,3950.97×
Hamburg12,3640.96×
Mecklenburg-Vorpommern9,8130.9×
Saarland6,6040.94×
Bremen4,3170.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aloe vera audience
BrandAffinityCategory
Welsh Corgi10.48×Pets & Animals
Flea25.42×Pets & Animals
Tick15.68×Health
Vet-Concept12.28×Pets & Animals
Litter box5.47×Pets & Animals
Jenna Ortega5.56×Movies & TV
Breathing12.89×Health
Maneki-neko37.22×Kids & Family
Television advertisement29.52×Movies & TV
Albert Schweitzer15.76×Health
Luck8.56×Health
Vacuum cleaner5.23×Home & Garden
Advent calendar7.09×Kids & Family
Astana36.29×Travel & Leisure
Sisal30.36×Home & Garden
Animal science40.58×Pets & Animals
Golden Retriever4.06×Pets & Animals
Shop Apotheke3.79×Shopping
Veterinary physician6.82×Pets & Animals
Kamen27.38×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aloe vera audience
TraitClusterScore
Healthy LifestyleBALANCE1.71
Pet OwnershipJOY1.7
Early Adopter MentalityPOWER1.48
Design AffinityPREMIUM1.46
CreativityOPEN1.37
Sports ActivityPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Aloe vera
CountryShare
Italy9.9%
United States9.9%
Thailand6.2%

See Aloe vera audiences in other countries

More Health audiences in Germany

Frequently asked questions

How many fans does Aloe vera have in Germany?

Aloe vera has an estimated audience of 572,846 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Aloe vera fans?

79.1% of Aloe vera fans are female, 20.9% are male, with an average age of 42.2 years.

Which brands do Aloe vera fans like most?

Aloe vera fans show strongest brand affinity for Welsh Corgi (10.48×), Flea (25.42×), and Tick (15.68×) over the country average.

Where do Aloe vera fans live in Germany?

Aloe vera fans in Germany are most concentrated in Nordrhein-Westfalen (reach 134,624), Bayern (reach 98,791), and Baden-Württemberg (reach 91,500). These three regions account for the largest share of the active audience.

What other brands do Aloe vera fans also like?

Beyond Aloe vera itself, the audience over-indexes on Flea (25.42×), Tick (15.68×), Vet-Concept (12.28×), and Litter box (5.47×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Aloe vera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.