Rascasse Audience Intelligence

Breathing Audience in Germany

A data profile of the people who buy, follow and care about Breathing in Germany — modelled from more than twelve digital signal sources. Breathing has an estimated audience of 975,831 people in Germany.

#3214among Topic in Germany#195in Health

The average Breathing fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Angelina Jolie, Leonardo DiCaprio, Wattpad, with strongest over-indexing on Angelina Jolie (9.69× the country average).

Demographically, the Breathing audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Breathing fan in Germany is more female, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Angelina Jolie.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Breathing profile in Germany.

Audience size
976K
in Germany
Gender
65.8%♀
34.2% male
Age
44.5
average years
Country rank
#6684
Topic in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Breathing fans

65.8% are female, 34.2% are male, average age 44.5.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Breathing audience in Germany
MetricValue
Female65.8%
Male34.2%
Average age44.5
Estimated audience size975,831
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Breathing audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3920%
40-4925%
50+31%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Breathing audience comes from Germany.

Worldwide audience distribution share by country for Breathing
CountryShare
United States26.7%
Italy6.6%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Breathing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Breathing fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.14×
02Sachsen~50K1.12×
03Brandenburg~30K1.10×
04Schleswig-Holstein~40K1.08×
05Hamburg~20K1.06×
06Mecklenburg-Vorpommern~20K1.06×
07Sachsen-Anhalt~30K1.04×
08Berlin~40K1.02×
09Niedersachsen~100K1.01×
10Bremen~8K1.00×
11Nordrhein-Westfalen~200K0.97×
12Saarland~10K0.92×
13Hessen~70K0.89×
14Bayern~100K0.88×
15Baden-Württemberg~100K0.88×
16Rheinland-Pfalz~40K0.88×
Fig. 06

Affinity by region

Affinity by region — Breathing, Germany
0.88×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Breathing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Breathing audience
#·InterestCategoryAffinity×
01Monopoly DealGames43.74×
02EnagicHome & Garden28.11×
03Sleep and breathingHealth25.48×
04Zakk WyldeMusic & Radio22.95×
05Valve CorporationGames19.69×
06SoledumHealth19.44×
07KamillosanHealth19.44×
08VaporwaveMusic & Radio18.49×
09The Pretty RecklessMusic & Radio17.44×
10Slash (musician)Music & Radio12.93×
11Sanremo Music FestivalMusic & Radio10.55×
12WattpadInternet & Social Media10.41×
13Angelina JolieMovies & TV9.69×
14Leonardo DiCaprioMovies & TV9.05×
15Quentin TarantinoMovies & TV7.61×
16Antivirus softwareTechnology & Electronics6.59×
17Modern FamilyMovies & TV6.18×
18Street OneFashion & Accessoires3.59×
19AgricultureBusiness & Career2.77×
20Netto Marken-DiscountShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Breathing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Breathing audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.56×
Healthy LifestyleBALANCE1.43×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Breathing audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.89×
Early Adopter MentalityPOWER0.92×
Luxury OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Breathing have in Germany?

Breathing has an estimated audience of 975,831 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Breathing fans?

65.8% of Breathing fans are female, 34.2% are male, with an average age of 44.5 years.

03

Which brands do Breathing fans like most?

Breathing fans show strongest brand affinity for Angelina Jolie (9.69×), Leonardo DiCaprio (9.05×), and Wattpad (10.41×) over the country average.

04

Where do Breathing fans live in Germany?

Breathing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Breathing fans also like?

Beyond Breathing itself, the audience over-indexes on Leonardo DiCaprio (9.05×), Wattpad (10.41×), Valve Corporation (19.69×), and Sleep and breathing (25.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Breathing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Breathing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →