Breathing Audience in Germany
Breathing has an estimated audience of 975,831 people in Germany. 65.8% are female, 34.2% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Angelina Jolie, Leonardo DiCaprio, Wattpad, Valve Corporation, Sleep and breathing.
The average Breathing fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Angelina Jolie, Leonardo DiCaprio, Wattpad, with strongest over-indexing on Angelina Jolie (9.69× the country average). Demographically, the Breathing audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Breathing fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 44.5 |
| Estimated audience size | 975,831 |
Audience persona
The typical Breathing fan in Germany is more female, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Angelina Jolie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 214,992 | 1.01× |
| Bayern | 134,438 | 0.86× |
| Baden-Württemberg | 121,482 | 0.91× |
| Niedersachsen | 97,456 | 1.03× |
| Hessen | 62,472 | 0.84× |
| Sachsen | 54,651 | 1.14× |
| Berlin | 44,129 | 1.01× |
| Rheinland-Pfalz | 40,827 | 0.84× |
| Schleswig-Holstein | 38,954 | 1.11× |
| Brandenburg | 34,348 | 1.13× |
| Thüringen | 28,907 | 1.16× |
| Sachsen-Anhalt | 24,612 | 0.97× |
| Hamburg | 24,044 | 1.09× |
| Mecklenburg-Vorpommern | 19,630 | 1.05× |
| Saarland | 10,064 | 0.84× |
| Bremen | 8,351 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Angelina Jolie | 9.69× | Movies & TV |
| Leonardo DiCaprio | 9.05× | Movies & TV |
| Wattpad | 10.41× | Internet & Social Media |
| Valve Corporation | 19.69× | Games |
| Sleep and breathing | 25.48× | Health |
| Soledum | 19.44× | Health |
| Slash (musician) | 12.93× | Music & Radio |
| Zakk Wylde | 22.95× | Music & Radio |
| Quentin Tarantino | 7.61× | Movies & TV |
| Kamillosan | 19.44× | Health |
| Agriculture | 2.77× | Business & Career |
| Monopoly Deal | 43.74× | Games |
| Street One | 3.59× | Fashion & Accessoires |
| Gala | 1.95× | News |
| Modern Family | 6.18× | Movies & TV |
| Sanremo Music Festival | 10.55× | Music & Radio |
| Netto Marken-Discount | 1.66× | Shopping |
| Vaporwave | 18.49× | Music & Radio |
| Antivirus software | 6.59× | Technology & Electronics |
| Pharmacy | 2.82× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.37 |
| Pet Ownership | JOY | 1.34 |
| Convenience Orientation | PREMIUM | 1.23 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Mindfulness | BALANCE | 1.2 |
| Indulgence | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.7% |
| Italy | 6.6% |
| United Kingdom | 4.4% |
See Breathing audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Breathing have in Germany?
Breathing has an estimated audience of 975,831 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Breathing fans?
65.8% of Breathing fans are female, 34.2% are male, with an average age of 44.5 years.
Which brands do Breathing fans like most?
Breathing fans show strongest brand affinity for Angelina Jolie (9.69×), Leonardo DiCaprio (9.05×), and Wattpad (10.41×) over the country average.
Where do Breathing fans live in Germany?
Breathing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 214,992), Bayern (reach 134,438), and Baden-Württemberg (reach 121,482). These three regions account for the largest share of the active audience.
What other brands do Breathing fans also like?
Beyond Breathing itself, the audience over-indexes on Leonardo DiCaprio (9.05×), Wattpad (10.41×), Valve Corporation (19.69×), and Sleep and breathing (25.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Breathing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.