Rascasse Audience Intelligence

Valve Corporation Target Market in Germany

A data profile of the people who buy, follow and care about Valve Corporation in Germany — modelled from more than twelve digital signal sources. Valve Corporation has an estimated audience of 347,822 people in Germany.

#1990among Brand in Germany#350in Games

The average Valve Corporation fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Activision, Les Misérables (musical), Barbara d'Urso, with strongest over-indexing on Activision (144.3× the country average).

Demographically, the Valve Corporation audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Valve Corporation fan in Germany is more male, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Activision.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Valve Corporation profile in Germany.

Audience size
348K
in Germany
Gender
33.7%♀
66.3% male
Age
43.9
average years
Country rank
#15591
Brand in Germany
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Valve Corporation

33.7% are female, 66.3% are male, average age 43.9.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for Valve Corporation audience in Germany
MetricValue
Female33.7%
Male66.3%
Average age43.9
Estimated audience size347,822
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Valve Corporation audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3918%
40-4922%
50+33%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Valve Corporation audience comes from Germany.

Worldwide audience distribution share by country for Valve Corporation
CountryShare
United States22.9%
Germany9.8%
India8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Valve Corporation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Valve Corporation customers by region in Germany
#RegionReachAffinity×
01Hessen~30K1.21×
02Berlin~20K1.14×
03Nordrhein-Westfalen~80K1.10×
04Hamburg~8K1.09×
05Niedersachsen~30K1.06×
06Bremen~3K1.06×
07Bayern~50K1.04×
08Sachsen~20K1.04×
09Schleswig-Holstein~10K1.04×
10Baden-Württemberg~40K1.00×
11Rheinland-Pfalz~20K0.95×
12Thüringen~8K0.91×
13Brandenburg~9K0.90×
14Sachsen-Anhalt~7K0.86×
15Mecklenburg-Vorpommern~5K0.84×
16Saarland~3K0.84×
Fig. 06

Affinity by region

Affinity by region — Valve Corporation, Germany
0.84×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Valve Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Valve Corporation audience
#·InterestCategoryAffinity×
01ActivisionGames144.30×
02Barbara d'UrsoMusic & Radio101.05×
03Les Misérables (musical)Music & Radio62.04×
04Five Nights at Freddy'sGames54.47×
05High School DxDMovies & TV40.53×
06Tomb RaiderGames36.07×
07World of WarshipsGames28.00×
08TekkenGames26.90×
09EurogamerGames26.88×
10Vagabond (manga)Literature20.00×
11Brenda SongFashion & Accessoires20.00×
12BreathingHealth19.69×
13Square (company)Shopping19.07×
14New AmsterdamMovies & TV14.69×
15Halloween costumeKids & Family14.57×
16DubstepMusic & Radio12.79×
17Moulin Rouge!Movies & TV10.62×
18Malcolm in the MiddleMovies & TV8.59×
19PlayStation StoreGames8.13×
20Miniature wargamingGames7.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Valve Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Valve Corporation audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.67×
Risk AppetiteTHRILL1.53×
PatriotismCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Valve Corporation audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Price SensitivityPREMIUM0.66×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Valve Corporation's target market in Germany?

Valve Corporation's target market in Germany covers an estimated 347,822 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Valve Corporation customers?

33.7% of the Valve Corporation audience are female, 66.3% are male, with an average age of 43.9 years.

03

Which brands do Valve Corporation fans like most?

Valve Corporation fans show strongest brand affinity for Activision (144.3×), Les Misérables (musical) (62.04×), and Barbara d'Urso (101.05×) over the country average.

04

Where do Valve Corporation fans live in Germany?

Valve Corporation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Valve Corporation fans also like?

Beyond Valve Corporation itself, the audience over-indexes on Les Misérables (musical) (62.04×), Barbara d'Urso (101.05×), Five Nights at Freddy's (54.47×), and Tomb Raider (36.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Valve Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Valve Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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