Rascasse Audience Intelligence

Miniature wargaming Audience in Germany

A data profile of the people who buy, follow and care about Miniature wargaming in Germany — modelled from more than twelve digital signal sources. Miniature wargaming has an estimated audience of 1,295,699 people in Germany.

#35among Gaming genre in Germany#2652among Topic in Germany#121in Games

The average Miniature wargaming fan in Germany is 33.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Figure painting (hobby), Warhammer Fantasy (setting), Games Workshop, with strongest over-indexing on Figure painting (hobby) (52.75× the country average).

Demographically, the Miniature wargaming audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Miniature wargaming fan in Germany is more male, around 33.4 years old, with strong Patriotism tendencies and a notable affinity for Figure painting (hobby).

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miniature wargaming profile in Germany.

Audience size
1.3M
in Germany
Gender
32.8%♀
67.2% male
Age
33.4
average years
Country rank
#5124
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miniature wargaming fans

32.8% are female, 67.2% are male, average age 33.4.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Miniature wargaming audience in Germany
MetricValue
Female32.8%
Male67.2%
Average age33.4
Estimated audience size1,295,699
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Miniature wargaming audience in Germany
Age bracketShare%
16-1932%
20-2925%
30-3919%
40-4914%
50+10%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Miniature wargaming audience comes from Germany.

Worldwide audience distribution share by country for Miniature wargaming
CountryShare
United States30.0%
China9.4%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miniature wargaming audience in Germany is strongest.

Fig. 05

Top regions by affinity

Miniature wargaming fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K1.32×
02Schleswig-Holstein~50K1.17×
03Bremen~10K1.17×
04Niedersachsen~100K1.15×
05Nordrhein-Westfalen~300K1.12×
06Rheinland-Pfalz~70K1.07×
07Berlin~60K1.07×
08Hessen~100K1.05×
09Sachsen~70K1.03×
10Bayern~200K0.98×
11Baden-Württemberg~200K0.91×
12Saarland~10K0.91×
13Sachsen-Anhalt~30K0.84×
14Thüringen~30K0.84×
15Mecklenburg-Vorpommern~20K0.82×
16Brandenburg~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Miniature wargaming, Germany
0.81×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miniature wargaming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miniature wargaming audience
#·InterestCategoryAffinity×
01Mega Man (video game)Games71.84×
02Warhammer Fantasy (setting)Games58.26×
03Figure painting (hobby)Arts & Culture52.75×
04Games WorkshopGames42.26×
05Miniature figure (gaming)Games37.13×
06Warhammer 40,000: Space MarineGames29.67×
07Warhammer Fantasy BattleGames26.39×
08WargamingGames21.68×
09PC Games HardwareTechnology & Electronics17.92×
10Clash of ClansGames17.62×
11Pathfinder Roleplaying GameGames17.10×
12Tabletop role-playing gameGames13.94×
13Coin MasterGames13.89×
14Homeland (TV series)Movies & TV12.48×
15ZootopiaMovies & TV10.99×
16ThingiverseArts & Culture10.78×
17AtlasMusic & Radio9.36×
18Shōnen mangaLiterature8.37×
19DuneMovies & TV6.87×
20Harry PotterMovies & TV2.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miniature wargaming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miniature wargaming audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
Early Adopter MentalityPOWER1.35×
Social Media UsageJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miniature wargaming audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.87×
Luxury OrientationPREMIUM0.90×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miniature wargaming have in Germany?

Miniature wargaming has an estimated audience of 1,295,699 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Miniature wargaming fans?

32.8% of Miniature wargaming fans are female, 67.2% are male, with an average age of 33.4 years.

03

Which brands do Miniature wargaming fans like most?

Miniature wargaming fans show strongest brand affinity for Figure painting (hobby) (52.75×), Warhammer Fantasy (setting) (58.26×), and Games Workshop (42.26×) over the country average.

04

Where do Miniature wargaming fans live in Germany?

Miniature wargaming fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Miniature wargaming fans also like?

Beyond Miniature wargaming itself, the audience over-indexes on Warhammer Fantasy (setting) (58.26×), Games Workshop (42.26×), Tabletop role-playing game (13.94×), and Warhammer Fantasy Battle (26.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in Germany

See Miniature wargaming audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Miniature wargaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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