Miniature wargaming Audience in Germany
Miniature wargaming has an estimated audience of 1,295,699 people in Germany. 32.8% are female, 67.2% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Figure painting (hobby), Warhammer Fantasy (setting), Games Workshop, Tabletop role-playing game, Warhammer Fantasy Battle.
The average Miniature wargaming fan in Germany is 33.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Figure painting (hobby), Warhammer Fantasy (setting), Games Workshop, with strongest over-indexing on Figure painting (hobby) (52.75× the country average). Demographically, the Miniature wargaming audience skews more male with an average age of 33.4, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Miniature wargaming fans
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 33.4 |
| Estimated audience size | 1,295,699 |
Audience persona
The typical Miniature wargaming fan in Germany is more male, around 33.4 years old, with strong DIY Mentality tendencies and a notable affinity for Figure painting (hobby).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 322,502 | 1.14× |
| Bayern | 205,167 | 0.99× |
| Baden-Württemberg | 163,800 | 0.93× |
| Niedersachsen | 151,995 | 1.21× |
| Hessen | 103,322 | 1.05× |
| Rheinland-Pfalz | 72,298 | 1.11× |
| Berlin | 65,121 | 1.12× |
| Sachsen | 65,048 | 1.02× |
| Schleswig-Holstein | 56,811 | 1.22× |
| Hamburg | 40,615 | 1.39× |
| Brandenburg | 28,107 | 0.7× |
| Thüringen | 25,433 | 0.77× |
| Sachsen-Anhalt | 25,312 | 0.75× |
| Mecklenburg-Vorpommern | 17,745 | 0.72× |
| Bremen | 12,485 | 1.13× |
| Saarland | 12,081 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Figure painting (hobby) | 52.75× | Arts & Culture |
| Warhammer Fantasy (setting) | 58.26× | Games |
| Games Workshop | 42.26× | Games |
| Tabletop role-playing game | 13.94× | Games |
| Warhammer Fantasy Battle | 26.39× | Games |
| Harry Potter | 2.97× | Movies & TV |
| Clash of Clans | 17.62× | Games |
| Mega Man (video game) | 71.84× | Games |
| Wargaming | 21.68× | Games |
| Dune | 6.87× | Movies & TV |
| Homeland (TV series) | 12.48× | Movies & TV |
| Coin Master | 13.89× | Games |
| Zootopia | 10.99× | Movies & TV |
| Pathfinder Roleplaying Game | 17.1× | Games |
| Miniature figure (gaming) | 37.13× | Games |
| Warhammer 40,000: Space Marine | 29.67× | Games |
| Thingiverse | 10.78× | Arts & Culture |
| PC Games Hardware | 17.92× | Technology & Electronics |
| Shōnen manga | 8.37× | Literature |
| Magic: The Gathering | 10.5× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.66 |
| Sustainability | BALANCE | 1.35 |
| Design Affinity | PREMIUM | 1.33 |
| Price Sensitivity | PREMIUM | 1.25 |
| Extroversion | THRILL | 1.22 |
| Patriotism | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| China | 9.4% |
| Japan | 7.9% |
See Miniature wargaming audiences in other countries
More Gaming genre audiences in Germany
- Video games (15,840,709)
- Mobile game (9,316,059)
- Online games (8,924,196)
- Adventure game (8,104,093)
- First-person shooter games (6,744,154)
Frequently asked questions
How many fans does Miniature wargaming have in Germany?
Miniature wargaming has an estimated audience of 1,295,699 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Miniature wargaming fans?
32.8% of Miniature wargaming fans are female, 67.2% are male, with an average age of 33.4 years.
Which brands do Miniature wargaming fans like most?
Miniature wargaming fans show strongest brand affinity for Figure painting (hobby) (52.75×), Warhammer Fantasy (setting) (58.26×), and Games Workshop (42.26×) over the country average.
Where do Miniature wargaming fans live in Germany?
Miniature wargaming fans in Germany are most concentrated in Nordrhein-Westfalen (reach 322,502), Bayern (reach 205,167), and Baden-Württemberg (reach 163,800). These three regions account for the largest share of the active audience.
What other brands do Miniature wargaming fans also like?
Beyond Miniature wargaming itself, the audience over-indexes on Warhammer Fantasy (setting) (58.26×), Games Workshop (42.26×), Tabletop role-playing game (13.94×), and Warhammer Fantasy Battle (26.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Miniature wargaming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.