Rascasse Audience Intelligence

Figure painting (hobby) Audience in Germany

A data profile of the people who buy, follow and care about Figure painting (hobby) in Germany — modelled from more than twelve digital signal sources. Figure painting (hobby) has an estimated audience of 527,497 people in Germany.

#4540among Topic in Germany#132in Arts & Culture

The average Figure painting (hobby) fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Miniature wargaming, Dungeons & Dragons, Scale model, with strongest over-indexing on Miniature wargaming (52.75× the country average).

Demographically, the Figure painting (hobby) audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Extroversion, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Figure painting (hobby) fan in Germany is more male, around 34.7 years old, with strong Extroversion tendencies and a notable affinity for Miniature wargaming.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Figure painting (hobby) profile in Germany.

Audience size
527K
in Germany
Gender
31.3%♀
68.7% male
Age
34.7
average years
Country rank
#11242
Topic in Germany
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Figure painting (hobby) fans

31.3% are female, 68.7% are male, average age 34.7.

Fig. 02

Gender split

31.3%
Female
68.7%
Male
Demographic split for Figure painting (hobby) audience in Germany
MetricValue
Female31.3%
Male68.7%
Average age34.7
Estimated audience size527,497
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Figure painting (hobby) audience in Germany
Age bracketShare%
16-1926%
20-2926%
30-3921%
40-4915%
50+10%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Figure painting (hobby) audience comes from Germany.

Worldwide audience distribution share by country for Figure painting (hobby)
CountryShare
United States30.2%
Japan13.0%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Figure painting (hobby) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Figure painting (hobby) fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~7K1.48×
02Saarland~8K1.28×
03Mecklenburg-Vorpommern~10K1.15×
04Thüringen~10K1.06×
05Sachsen-Anhalt~10K1.04×
06Brandenburg~20K0.99×
07Hamburg~10K0.96×
08Schleswig-Holstein~20K0.95×
09Rheinland-Pfalz~20K0.94×
10Sachsen~20K0.92×
11Berlin~20K0.90×
12Niedersachsen~40K0.88×
13Hessen~30K0.86×
14Baden-Württemberg~60K0.85×
15Bayern~70K0.83×
16Nordrhein-Westfalen~90K0.77×
Fig. 06

Affinity by region

Affinity by region — Figure painting (hobby), Germany
0.77×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Figure painting (hobby) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Figure painting (hobby) audience
#·InterestCategoryAffinity×
01Miniature wargamingGames52.75×
02WarGamesMovies & TV29.54×
03Bob RossMovies & TV20.65×
04Air EuropaTravel & Leisure20.00×
05Dungeons & DragonsGames16.71×
06Yu-Gi-Oh!Literature16.71×
07Scale modelKids & Family14.86×
08PatreonInternet & Social Media10.62×
09The HobbitMovies & TV10.14×
10BanksyArts & Culture8.04×
11Collectible card gameGames7.49×
12Art museumArts & Culture7.24×
13Art exhibitionArts & Culture7.00×
14Oil paintingArts & Culture5.82×
15Watercolor paintingArts & Culture5.41×
16Contemporary artArts & Culture4.85×
17Sex and the CityMovies & TV4.72×
18EtsyFashion & Accessoires4.03×
19MuseumArts & Culture3.74×
20Do it yourself (DIY)Home & Garden2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Figure painting (hobby) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Figure painting (hobby) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.60×
SustainabilityBALANCE2.42×
Urban LifestyleOPEN1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Figure painting (hobby) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
IndulgenceJOY0.88×
Need for SecurityCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Figure painting (hobby) have in Germany?

Figure painting (hobby) has an estimated audience of 527,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Figure painting (hobby) fans?

31.3% of Figure painting (hobby) fans are female, 68.7% are male, with an average age of 34.7 years.

03

Which brands do Figure painting (hobby) fans like most?

Figure painting (hobby) fans show strongest brand affinity for Miniature wargaming (52.75×), Dungeons & Dragons (16.71×), and Scale model (14.86×) over the country average.

04

Where do Figure painting (hobby) fans live in Germany?

Figure painting (hobby) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Figure painting (hobby) fans also like?

Beyond Figure painting (hobby) itself, the audience over-indexes on Dungeons & Dragons (16.71×), Scale model (14.86×), WarGames (29.54×), and Art exhibition (7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Figure painting (hobby) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Figure painting (hobby). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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