Rascasse Audience Intelligence

Figure painting (hobby) Audience in United States

A data profile of the people who buy, follow and care about Figure painting (hobby) in United States — modelled from more than twelve digital signal sources. Figure painting (hobby) has an estimated audience of 2,469,977 people in United States.

#5656among Topic in United States#124in Arts & Culture

The average Figure painting (hobby) fan in United States is 31.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Patreon, Scale model, Collectible card game, with strongest over-indexing on Patreon (58.65× the country average).

Demographically, the Figure painting (hobby) audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Figure painting (hobby) fan in United States is more male, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Patreon.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Figure painting (hobby) profile in United States.

Audience size
2.5M
in United States
Gender
33.7%♀
66.3% male
Age
31.9
average years
Country rank
#12021
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Figure painting (hobby) fans

33.7% are female, 66.3% are male, average age 31.9.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for Figure painting (hobby) audience in United States
MetricValue
Female33.7%
Male66.3%
Average age31.9
Estimated audience size2,469,977
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Figure painting (hobby) audience in United States
Age bracketShare%
16-1937%
20-2926%
30-3916%
40-4912%
50+9%
Fig. 04

Worldwide distribution

30.2%

of the worldwide Figure painting (hobby) audience comes from United States.

Worldwide audience distribution share by country for Figure painting (hobby)
CountryShare
United States30.2%
Japan13.0%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Figure painting (hobby) audience in United States is strongest.

Fig. 05

Top regions by affinity

Figure painting (hobby) fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K1.45×
02New Hampshire~10K1.26×
03Alaska~6K1.23×
04Vermont~5K1.22×
05North Dakota~6K1.19×
06South Dakota~6K1.12×
07Oregon~30K1.10×
08Maine~10K1.08×
09Colorado~40K1.05×
10Utah~20K1.05×
11Rhode Island~8K1.04×
12Delaware~7K1.04×
13Washington, District of Columbia~8K1.03×
14Washington~50K1.02×
15West Virginia~10K1.01×
16Hawaii~10K1.01×
17California~300K1.00×
18Idaho~10K0.99×
19Mississippi~20K0.97×
20Massachusetts~50K0.96×
21Arkansas~20K0.96×
22New Mexico~10K0.96×
23Nebraska~10K0.96×
24Louisiana~30K0.95×
25Pennsylvania~80K0.94×
26Connecticut~20K0.93×
27Nevada~20K0.93×
28Kansas~20K0.93×
29Georgia~70K0.92×
30Kentucky~30K0.91×
31Oklahoma~30K0.91×
32Iowa~20K0.91×
33Alabama~30K0.89×
34Virginia~50K0.88×
35Arizona~40K0.88×
36Maryland~40K0.88×
37Missouri~30K0.88×
38Wisconsin~30K0.88×
39Minnesota~30K0.88×
40Illinois~70K0.87×
41Indiana~40K0.87×
42Tennessee~40K0.86×
43South Carolina~30K0.86×
44New York~100K0.85×
45North Carolina~60K0.83×
46Michigan~50K0.83×
47New Jersey~50K0.82×
48Texas~200K0.77×
49Ohio~60K0.77×
50Florida~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Figure painting (hobby), United States
0.73×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Figure painting (hobby) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Figure painting (hobby) audience
#·InterestCategoryAffinity×
01Scale modelKids & Family72.77×
02PatreonInternet & Social Media58.65×
03Model buildingKids & Family40.42×
04Fantastic Beasts and Where to Find ThemPets & Animals40.11×
05The Lord of the RingsMovies & TV29.78×
06Magic: The GatheringGames22.31×
07International educationBusiness & Career21.05×
08Collectible card gameGames20.84×
09Pokémon Trading Card GameGames19.62×
10Concept artArts & Culture18.76×
11The HobbitMovies & TV18.25×
12Strategy gamesGames11.32×
13Graphic novelLiterature10.05×
14Dungeons & DragonsGames8.70×
15Board gamesGames7.73×
16PokémonGames6.46×
17Digital artArts & Culture6.25×
18Tabletop gameGames6.17×
19Anime and manga fandomLiterature4.91×
20Video gamesGames2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Figure painting (hobby) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Figure painting (hobby) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.87×
IndividualismJOY2.29×
Luxury OrientationPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Figure painting (hobby) audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.61×
Family OrientationCONSERVATISM0.73×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Figure painting (hobby) have in United States?

Figure painting (hobby) has an estimated audience of 2,469,977 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Figure painting (hobby) fans?

33.7% of Figure painting (hobby) fans are female, 66.3% are male, with an average age of 31.9 years.

03

Which brands do Figure painting (hobby) fans like most?

Figure painting (hobby) fans show strongest brand affinity for Patreon (58.65×), Scale model (72.77×), and Collectible card game (20.84×) over the country average.

04

Where do Figure painting (hobby) fans live in United States?

Figure painting (hobby) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Figure painting (hobby) fans also like?

Beyond Figure painting (hobby) itself, the audience over-indexes on Scale model (72.77×), Collectible card game (20.84×), The Lord of the Rings (29.78×), and Model building (40.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Figure painting (hobby) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Figure painting (hobby). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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