Scale model Audience in Germany
Scale model has an estimated audience of 1,389,217 people in Germany. 27.4% are female, 72.6% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Electric motorcycles and scooters, Rail transport modelling, Model building, Bluebrixx, Games Workshop.
The average Scale model fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Electric motorcycles and scooters, Rail transport modelling, Model building, with strongest over-indexing on Electric motorcycles and scooters (11.2× the country average). Demographically, the Scale model audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Scale model fans
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 39.6 |
| Estimated audience size | 1,389,217 |
Audience persona
The typical Scale model fan in Germany is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Electric motorcycles and scooters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 199,717 | 0.66× |
| Bayern | 192,814 | 0.86× |
| Baden-Württemberg | 129,702 | 0.68× |
| Niedersachsen | 78,653 | 0.58× |
| Hessen | 76,497 | 0.72× |
| Sachsen-Anhalt | 53,136 | 1.48× |
| Sachsen | 51,972 | 0.76× |
| Berlin | 51,288 | 0.83× |
| Thüringen | 48,474 | 1.37× |
| Mecklenburg-Vorpommern | 47,520 | 1.79× |
| Schleswig-Holstein | 44,090 | 0.88× |
| Brandenburg | 42,538 | 0.99× |
| Rheinland-Pfalz | 41,286 | 0.59× |
| Saarland | 27,292 | 1.6× |
| Hamburg | 26,970 | 0.86× |
| Bremen | 20,793 | 1.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electric motorcycles and scooters | 11.2× | Cars & Mobility |
| Rail transport modelling | 18.51× | Cars & Mobility |
| Model building | 13.99× | Kids & Family |
| Bluebrixx | 8.06× | Kids & Family |
| Games Workshop | 18× | Games |
| Miniature wargaming | 12.5× | Games |
| Harry Potter | 2.39× | Movies & TV |
| Model aircraft | 22.5× | Sports |
| Warhammer Fantasy Battle | 15.8× | Games |
| Superman | 3.82× | Movies & TV |
| Reading | 2.09× | Literature |
| Outdoor recreation | 2.11× | Sports |
| Shooting sport | 6.89× | Sports |
| Shopping | 1.99× | Shopping |
| Clothing | 2.08× | Fashion & Accessoires |
| Design | 2.08× | Home & Garden |
| Tabletop role-playing game | 7.46× | Games |
| Beauty | 2.08× | Beauty & Wellness |
| Pathfinder Roleplaying Game | 15.19× | Games |
| Consumer electronics | 1.92× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| DIY Mentality | THRILL | 1.44 |
| Extroversion | THRILL | 1.41 |
| Individualism | JOY | 1.26 |
| Early Adopter Mentality | POWER | 1.11 |
| Convenience Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.9% |
| United States | 17.4% |
| China | 7.4% |
See Scale model audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Scale model have in Germany?
Scale model has an estimated audience of 1,389,217 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Scale model fans?
27.4% of Scale model fans are female, 72.6% are male, with an average age of 39.6 years.
Which brands do Scale model fans like most?
Scale model fans show strongest brand affinity for Electric motorcycles and scooters (11.2×), Rail transport modelling (18.51×), and Model building (13.99×) over the country average.
Where do Scale model fans live in Germany?
Scale model fans in Germany are most concentrated in Nordrhein-Westfalen (reach 199,717), Bayern (reach 192,814), and Baden-Württemberg (reach 129,702). These three regions account for the largest share of the active audience.
What other brands do Scale model fans also like?
Beyond Scale model itself, the audience over-indexes on Rail transport modelling (18.51×), Model building (13.99×), Bluebrixx (8.06×), and Games Workshop (18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scale model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.