Rascasse Audience Intelligence

Scale model Audience in Germany

A data profile of the people who buy, follow and care about Scale model in Germany — modelled from more than twelve digital signal sources. Scale model has an estimated audience of 1,389,217 people in Germany.

#2537among Topic in Germany#134in Kids & Family

The average Scale model fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Electric motorcycles and scooters, Rail transport modelling, Bluebrixx, with strongest over-indexing on Electric motorcycles and scooters (11.2× the country average).

Demographically, the Scale model audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Scale model fan in Germany is more male, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Electric motorcycles and scooters.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scale model profile in Germany.

Audience size
1.4M
in Germany
Gender
27.4%♀
72.6% male
Age
39.6
average years
Country rank
#4790
Topic in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scale model fans

27.4% are female, 72.6% are male, average age 39.6.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Scale model audience in Germany
MetricValue
Female27.4%
Male72.6%
Average age39.6
Estimated audience size1,389,217
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Scale model audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3920%
40-4924%
50+19%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Scale model audience comes from Germany.

Worldwide audience distribution share by country for Scale model
CountryShare
Japan19.9%
United States17.4%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scale model audience in Germany is strongest.

Fig. 05

Top regions by affinity

Scale model fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~30K1.23×
02Sachsen-Anhalt~40K1.10×
03Thüringen~40K1.10×
04Bremen~10K1.10×
05Saarland~20K1.07×
06Brandenburg~40K1.00×
07Schleswig-Holstein~50K0.98×
08Hamburg~30K0.97×
09Sachsen~60K0.93×
10Rheinland-Pfalz~60K0.92×
11Berlin~60K0.92×
12Bayern~200K0.89×
13Hessen~90K0.88×
14Niedersachsen~100K0.86×
15Baden-Württemberg~200K0.85×
16Nordrhein-Westfalen~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Scale model, Germany
0.78×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scale model audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scale model audience
#·InterestCategoryAffinity×
01Model aircraftSports22.50×
02Rail transport modellingCars & Mobility18.51×
03Games WorkshopGames18.00×
04Warhammer Fantasy BattleGames15.80×
05Pathfinder Roleplaying GameGames15.19×
06War MachineLiterature15.11×
07Model buildingKids & Family13.99×
08Miniature wargamingGames12.50×
09Electric motorcycles and scootersCars & Mobility11.20×
10BluebrixxKids & Family8.06×
11Tabletop role-playing gameGames7.46×
12Shooting sportSports6.89×
13SupermanMovies & TV3.82×
14Harry PotterMovies & TV2.39×
15Outdoor recreationSports2.11×
16ReadingLiterature2.09×
17ClothingFashion & Accessoires2.08×
18DesignHome & Garden2.08×
19BeautyBeauty & Wellness2.08×
20ShoppingShopping1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scale model audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scale model audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.31×
ExtroversionTHRILL2.03×
Pet OwnershipJOY1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scale model audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.86×
Price SensitivityPREMIUM0.89×
Need for SecurityCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scale model have in Germany?

Scale model has an estimated audience of 1,389,217 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Scale model fans?

27.4% of Scale model fans are female, 72.6% are male, with an average age of 39.6 years.

03

Which brands do Scale model fans like most?

Scale model fans show strongest brand affinity for Electric motorcycles and scooters (11.2×), Rail transport modelling (18.51×), and Bluebrixx (8.06×) over the country average.

04

Where do Scale model fans live in Germany?

Scale model fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Scale model fans also like?

Beyond Scale model itself, the audience over-indexes on Rail transport modelling (18.51×), Bluebrixx (8.06×), Model building (13.99×), and Games Workshop (18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Scale model audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Scale model. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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