Air Europa Audience in Germany
Air Europa has an estimated audience of 362,267 people in Germany. 51.7% are female, 48.3% are male, average age 40.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Vueling, Ryanair, Eurowings, EasyJet, Riviera Maya.
The average Air Europa fan in Germany is 40.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Vueling, Ryanair, Eurowings, with strongest over-indexing on Vueling (122.14× the country average). Demographically, the Air Europa audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Air Europa fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 40.3 |
| Estimated audience size | 362,267 |
Audience persona
The typical Air Europa fan in Germany is balanced, around 40.3 years old, with strong Quality Awareness tendencies and a notable affinity for Vueling.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 150,943 | 2.59× |
| Baden-Württemberg | 85,501 | 1.73× |
| Nordrhein-Westfalen | 75,846 | 0.96× |
| Hessen | 68,671 | 2.49× |
| Rheinland-Pfalz | 24,383 | 1.34× |
| Niedersachsen | 22,466 | 0.64× |
| Berlin | 19,219 | 1.19× |
| Sachsen | 11,910 | 0.67× |
| Hamburg | 7,429 | 0.91× |
| Thüringen | 5,844 | 0.63× |
| Schleswig-Holstein | 5,639 | 0.43× |
| Brandenburg | 4,996 | 0.44× |
| Sachsen-Anhalt | 3,498 | 0.37× |
| Saarland | 3,127 | 0.7× |
| Bremen | 1,936 | 0.62× |
| Mecklenburg-Vorpommern | 1,909 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vueling | 122.14× | Travel & Leisure |
| Ryanair | 15.35× | Travel & Leisure |
| Eurowings | 15.35× | Travel & Leisure |
| EasyJet | 25.97× | Travel & Leisure |
| Riviera Maya | 54.18× | Travel & Leisure |
| Bora Bora | 49.88× | Travel & Leisure |
| Volotea | 113.41× | Travel & Leisure |
| Wizz Air | 20.41× | Travel & Leisure |
| Skiathos | 117.35× | Travel & Leisure |
| Cancún | 37.52× | Travel & Leisure |
| BlaBlaCar | 20× | Cars & Mobility |
| Saint Barthélemy | 104.27× | Travel & Leisure |
| Necker Island (British Virgin Islands) | 105.23× | Travel & Leisure |
| Tulum, Quintana Roo | 42.01× | Travel & Leisure |
| Guanacaste Province | 151.58× | Travel & Leisure |
| Nautical tourism | 44.72× | Travel & Leisure |
| Punta Cana | 35.63× | Travel & Leisure |
| Cagliari | 89.37× | Travel & Leisure |
| Saint Vincent and the Grenadines | 113.95× | Travel & Leisure |
| Jet2.com | 83.03× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.3 |
| Travelling | THRILL | 1.67 |
| Career Orientation | POWER | 1.67 |
| Design Affinity | PREMIUM | 1.43 |
| Sustainability | BALANCE | 1.38 |
| Spirituality | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 44.8% |
| Colombia | 7.0% |
| Italy | 4.5% |
See Air Europa audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Air Europa have in Germany?
Air Europa has an estimated audience of 362,267 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Air Europa fans?
51.7% of Air Europa fans are female, 48.3% are male, with an average age of 40.3 years.
Which brands do Air Europa fans like most?
Air Europa fans show strongest brand affinity for Vueling (122.14×), Ryanair (15.35×), and Eurowings (15.35×) over the country average.
Where do Air Europa fans live in Germany?
Air Europa fans in Germany are most concentrated in Bayern (reach 150,943), Baden-Württemberg (reach 85,501), and Nordrhein-Westfalen (reach 75,846). These three regions account for the largest share of the active audience.
What other brands do Air Europa fans also like?
Beyond Air Europa itself, the audience over-indexes on Ryanair (15.35×), Eurowings (15.35×), EasyJet (25.97×), and Riviera Maya (54.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Air Europa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.