Tulum, Quintana Roo Audience in Germany
Tulum, Quintana Roo has an estimated audience of 333,988 people in Germany. 51.4% are female, 48.6% are male, average age 31.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hawesko, Space Cowboys, Home construction, myDealZ, Nurse education.
The average Tulum, Quintana Roo fan in Germany is 31.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hawesko, Space Cowboys, Home construction, with strongest over-indexing on Hawesko (20× the country average). Demographically, the Tulum, Quintana Roo audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Tulum, Quintana Roo fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 31.4 |
| Estimated audience size | 333,988 |
Audience persona
The typical Tulum, Quintana Roo fan in Germany is balanced, around 31.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 20,977 | 0.39× |
| Nordrhein-Westfalen | 20,406 | 0.28× |
| Baden-Württemberg | 16,062 | 0.35× |
| Berlin | 12,827 | 0.86× |
| Thüringen | 11,260 | 1.32× |
| Sachsen-Anhalt | 10,935 | 1.26× |
| Rheinland-Pfalz | 10,462 | 0.63× |
| Niedersachsen | 10,385 | 0.32× |
| Hessen | 10,179 | 0.4× |
| Brandenburg | 10,135 | 0.98× |
| Mecklenburg-Vorpommern | 9,618 | 1.51× |
| Saarland | 9,561 | 2.33× |
| Bremen | 9,382 | 3.28× |
| Sachsen | 9,103 | 0.56× |
| Schleswig-Holstein | 8,960 | 0.75× |
| Hamburg | 5,896 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 20× | Food & Beverages |
| Space Cowboys | 20.77× | Movies & TV |
| Home construction | 1.86× | Home & Garden |
| myDealZ | 4.58× | Shopping |
| Nurse education | 3.3× | Kids & Family |
| Headhunters (film) | 6.07× | Movies & TV |
| Gil Ofarim | 1.62× | Music & Radio |
| Stradivarius | 1.78× | Shopping |
| Collectable | 1.73× | Kids & Family |
| Handmade Gifts | 2.07× | Kids & Family |
| Škoda Kodiaq | 2.05× | Cars & Mobility |
| Christmas Gift | 1.59× | Kids & Family |
| Mechanic | 1.95× | Cars & Mobility |
| Figure painting (hobby) | 3.67× | Arts & Culture |
| HODINKEE | 9.18× | Fashion & Accessoires |
| Natural rubber | 1.92× | Cars & Mobility |
| Canton of St. Gallen | 7.63× | Travel & Leisure |
| Commercial mortgage | 1.57× | Business & Career |
| Google Home | 4.4× | Technology & Electronics |
| Kippah | 3.51× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 4.18 |
| Urban Lifestyle | OPEN | 2.77 |
| Travelling | THRILL | 2.26 |
| Design Affinity | PREMIUM | 2.12 |
| Sports Activity | POWER | 1.92 |
| Sustainability | BALANCE | 1.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| Mexico | 12.6% |
| France | 11.8% |
See Tulum, Quintana Roo audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Tulum, Quintana Roo have in Germany?
Tulum, Quintana Roo has an estimated audience of 333,988 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Tulum, Quintana Roo fans?
51.4% of Tulum, Quintana Roo fans are female, 48.6% are male, with an average age of 31.4 years.
Which brands do Tulum, Quintana Roo fans like most?
Tulum, Quintana Roo fans show strongest brand affinity for Hawesko (20×), Space Cowboys (20.77×), and Home construction (1.86×) over the country average.
Where do Tulum, Quintana Roo fans live in Germany?
Tulum, Quintana Roo fans in Germany are most concentrated in Bayern (reach 20,977), Nordrhein-Westfalen (reach 20,406), and Baden-Württemberg (reach 16,062). These three regions account for the largest share of the active audience.
What other brands do Tulum, Quintana Roo fans also like?
Beyond Tulum, Quintana Roo itself, the audience over-indexes on Space Cowboys (20.77×), Home construction (1.86×), myDealZ (4.58×), and Nurse education (3.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tulum, Quintana Roo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.