Tulum, Quintana Roo Audience in United States

Tulum, Quintana Roo logo

Tulum, Quintana Roo has an estimated audience of 1,077,618 people in United States. 50.1% are female, 49.9% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Kendra Scott, Historic site, Vocal harmony, Grinch, Harlow.

The average Tulum, Quintana Roo fan in United States is 34.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kendra Scott, Historic site, Vocal harmony, with strongest over-indexing on Kendra Scott (8.11× the country average). Demographically, the Tulum, Quintana Roo audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Tulum, Quintana Roo fans

Demographic split for Tulum, Quintana Roo audience in United States
MetricValue
Female50.1%
Male49.9%
Average age34.3
Estimated audience size1,077,618

Audience persona

The typical Tulum, Quintana Roo fan in United States is balanced, around 34.3 years old, with strong Design Affinity tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Tulum, Quintana Roo in United States
RegionReachAffinity
California149,0661.26×
Texas131,1161.42×
Florida64,8550.89×
New York47,5670.79×
Georgia37,7601.14×
Illinois34,5040.96×
Arizona24,6331.12×
North Carolina23,8450.74×
New Jersey19,2280.7×
Virginia17,8520.68×
Pennsylvania17,8000.49×
Washington15,6700.72×
Ohio15,4160.46×
Colorado15,2710.9×
Michigan13,6870.49×
Tennessee12,5570.58×
Louisiana11,0140.79×
Indiana10,7980.55×
Maryland10,5820.57×
Massachusetts10,5800.5×
Oregon10,0000.81×
Nevada9,3500.9×
Wisconsin9,0760.56×
Minnesota8,8460.57×
South Carolina8,7730.54×
Missouri7,8430.45×
Kentucky7,5650.56×
Alabama7,3230.49×
Kansas7,1960.85×
Oklahoma7,1750.6×
Mississippi7,0780.8×
Arkansas6,8120.77×
Connecticut6,2770.58×
New Mexico6,2531.16×
Iowa5,9780.67×
West Virginia5,8431.16×
Alaska5,8312.53×
Montana5,5071.84×
Nebraska5,5011.02×
Idaho5,3961×
Utah5,3520.55×
Hawaii5,1551.11×
South Dakota5,0172.01×
North Dakota4,8852.21×
New Hampshire4,8151.13×
Wyoming4,7272.96×
Rhode Island4,6491.36×
Maine4,6461.2×
Vermont4,5732.42×
Delaware4,5101.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tulum, Quintana Roo audience
BrandAffinityCategory
Kendra Scott8.11×Fashion & Accessoires
Historic site10.66×Arts & Culture
Vocal harmony7.92×Music & Radio
Grinch6.03×Movies & TV
Harlow16.1×Travel & Leisure
Mathcore10.47×Music & Radio
Fairy godmother9.7×Literature
Nationality2.56×Politics & Society
Goop6.11×Internet & Social Media
TV Fanatic10.28×Movies & TV
Lahaina, Hawaii16.5×Travel & Leisure
Hipster8.25×Politics & Society
The Historian12.86×Literature
Nebraska Cornhuskers football2.82×Sports
Governor of Michigan5.72×Politics & Society
La Jolla7.06×Travel & Leisure
Stamp collecting3.52×Home & Garden
Elsword11.7×Games
Nurse education2.31×Kids & Family
Voter registration3.26×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tulum, Quintana Roo audience
TraitClusterScore
Design AffinityPREMIUM2.73
TravellingTHRILL2.58
Career OrientationPOWER2.23
IndulgenceJOY1.93
LGBTQ+ IdentityOPEN1.81
Luxury OrientationPREMIUM1.75

Worldwide distribution

Worldwide audience distribution share by country for Tulum, Quintana Roo
CountryShare
United States25.6%
Mexico12.6%
France11.8%

See Tulum, Quintana Roo audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Tulum, Quintana Roo have in United States?

Tulum, Quintana Roo has an estimated audience of 1,077,618 people in United States, concentrated in California and Texas.

What is the gender split and age of Tulum, Quintana Roo fans?

50.1% of Tulum, Quintana Roo fans are female, 49.9% are male, with an average age of 34.3 years.

Which brands do Tulum, Quintana Roo fans like most?

Tulum, Quintana Roo fans show strongest brand affinity for Kendra Scott (8.11×), Historic site (10.66×), and Vocal harmony (7.92×) over the country average.

Where do Tulum, Quintana Roo fans live in United States?

Tulum, Quintana Roo fans in United States are most concentrated in California (reach 149,066), Texas (reach 131,116), and Florida (reach 64,855). These three regions account for the largest share of the active audience.

What other brands do Tulum, Quintana Roo fans also like?

Beyond Tulum, Quintana Roo itself, the audience over-indexes on Historic site (10.66×), Vocal harmony (7.92×), Grinch (6.03×), and Harlow (16.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tulum, Quintana Roo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.