Rascasse Audience Intelligence

Tulum, Quintana Roo Audience in United States

A data profile of the people who buy, follow and care about Tulum, Quintana Roo in United States — modelled from more than twelve digital signal sources. Tulum, Quintana Roo has an estimated audience of 1,077,618 people in United States.

#295among City in United States#1991among POI in United States#1681in Travel & Leisure

The average Tulum, Quintana Roo fan in United States is 34.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Airbnb, Planet Fitness, Playa del Carmen, with strongest over-indexing on Airbnb (2.19× the country average).

Demographically, the Tulum, Quintana Roo audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tulum, Quintana Roo fan in United States is balanced, around 34.3 years old, with strong Career Orientation tendencies and a notable affinity for Airbnb.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tulum, Quintana Roo profile in United States.

Audience size
1.1M
in United States
Gender
50.1%♀
49.9% male
Age
34.3
average years
Country rank
#22534
POI in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tulum, Quintana Roo fans

50.1% are female, 49.9% are male, average age 34.3.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Tulum, Quintana Roo audience in United States
MetricValue
Female50.1%
Male49.9%
Average age34.3
Estimated audience size1,077,618
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Tulum, Quintana Roo audience in United States
Age bracketShare%
16-1930%
20-2924%
30-3920%
40-4916%
50+10%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Tulum, Quintana Roo audience comes from United States.

Worldwide audience distribution share by country for Tulum, Quintana Roo
CountryShare
United States25.5%
Mexico12.6%
France11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tulum, Quintana Roo audience in United States is strongest.

Fig. 05

Top regions by affinity

Tulum, Quintana Roo fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K1.76×
02Colorado~30K1.74×
03California~200K1.64×
04Washington~40K1.64×
05New York~80K1.32×
06Oregon~20K1.32×
07Illinois~50K1.31×
08Texas~100K1.28×
09Arizona~30K1.21×
10Massachusetts~30K1.21×
11Utah~10K1.19×
12Minnesota~20K1.15×
13Florida~80K1.14×
14New Mexico~6K1.13×
15Virginia~30K1.10×
16New Jersey~30K1.09×
17Georgia~40K1.07×
18Idaho~6K1.07×
19Vermont~2K1.07×
20Nevada~10K1.03×
21Montana~3K1.03×
22Alaska~2K0.99×
23Kansas~8K0.98×
24Maine~4K0.98×
25North Dakota~2K0.96×
26Wisconsin~20K0.95×
27Nebraska~5K0.95×
28New Hampshire~4K0.95×
29Rhode Island~3K0.95×
30Delaware~3K0.95×
31South Dakota~2K0.95×
32Maryland~20K0.94×
33Iowa~8K0.94×
34Connecticut~10K0.93×
35Arkansas~8K0.92×
36West Virginia~5K0.92×
37Hawaii~4K0.91×
38Oklahoma~10K0.90×
39North Carolina~30K0.88×
40South Carolina~10K0.88×
41Mississippi~8K0.88×
42Michigan~20K0.86×
43Missouri~20K0.86×
44Pennsylvania~30K0.85×
45Louisiana~10K0.85×
46Tennessee~20K0.84×
47Kentucky~10K0.83×
48Alabama~10K0.80×
49Indiana~20K0.77×
50Ohio~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Tulum, Quintana Roo, United States
0.74×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tulum, Quintana Roo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tulum, Quintana Roo audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure20.05×
02Santana (band)Music & Radio14.12×
03BenihanaFood & Beverages8.68×
04Air CanadaTravel & Leisure8.28×
05Playa del CarmenTravel & Leisure6.86×
06Marriott Hotels & ResortsTravel & Leisure4.17×
07YouTube MusicInternet & Social Media3.07×
08InnovationBusiness & Career3.02×
09Property finderHome & Garden2.88×
10Raising Cane's Chicken FingersFood & Beverages2.80×
11LivemusicMusic & Radio2.71×
12CocktailFood & Beverages2.46×
13MexicoTravel & Leisure2.42×
14Planet FitnessSports2.24×
15AirbnbTravel & Leisure2.19×
16WineFood & Beverages1.86×
17VeganismFood & Beverages1.82×
18Beauty salonsBeauty & Wellness1.74×
19PinterestInternet & Social Media1.56×
20Alcoholic beveragesFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tulum, Quintana Roo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tulum, Quintana Roo audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.56×
IndulgenceJOY2.39×
TravellingTHRILL2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tulum, Quintana Roo audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Family OrientationCONSERVATISM0.87×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tulum, Quintana Roo have in United States?

Tulum, Quintana Roo has an estimated audience of 1,077,618 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tulum, Quintana Roo fans?

50.1% of Tulum, Quintana Roo fans are female, 49.9% are male, with an average age of 34.3 years.

03

Which brands do Tulum, Quintana Roo fans like most?

Tulum, Quintana Roo fans show strongest brand affinity for Airbnb (2.19×), Planet Fitness (2.24×), and Playa del Carmen (6.86×) over the country average.

04

Where do Tulum, Quintana Roo fans live in United States?

Tulum, Quintana Roo fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Tulum, Quintana Roo fans also like?

Beyond Tulum, Quintana Roo itself, the audience over-indexes on Planet Fitness (2.24×), Playa del Carmen (6.86×), YouTube Music (3.07×), and Benihana (8.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tulum, Quintana Roo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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