Tulum, Quintana Roo Audience in United States

Tulum, Quintana Roo logo

Tulum, Quintana Roo has an estimated audience of 1,077,618 people in United States. 50.1% are female, 49.9% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Livemusic, Google Maps, Enterprise Rent-A-Car, Google News.

The average Tulum, Quintana Roo fan in United States is 34.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Livemusic, Google Maps, with strongest over-indexing on Indeed.com (9.03× the country average). Demographically, the Tulum, Quintana Roo audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Tulum, Quintana Roo fans

Demographic split for Tulum, Quintana Roo audience in United States
MetricValue
Female50.1%
Male49.9%
Average age34.3
Estimated audience size1,077,618

Audience persona

The typical Tulum, Quintana Roo fan in United States is balanced, around 34.3 years old, with strong Design Affinity tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Tulum, Quintana Roo in United States
RegionReachAffinity
California149,0661.26×
Texas131,1161.42×
Florida64,8550.89×
New York47,5670.79×
Georgia37,7601.14×
Illinois34,5040.96×
Arizona24,6331.12×
North Carolina23,8450.74×
New Jersey19,2280.7×
Virginia17,8520.68×
Pennsylvania17,8000.49×
Washington15,6700.72×
Ohio15,4160.46×
Colorado15,2710.9×
Michigan13,6870.49×
Tennessee12,5570.58×
Louisiana11,0140.79×
Indiana10,7980.55×
Maryland10,5820.57×
Massachusetts10,5800.5×
Oregon10,0000.81×
Nevada9,3500.9×
Wisconsin9,0760.56×
Minnesota8,8460.57×
South Carolina8,7730.54×
Missouri7,8430.45×
Kentucky7,5650.56×
Alabama7,3230.49×
Kansas7,1960.85×
Oklahoma7,1750.6×
Mississippi7,0780.8×
Arkansas6,8120.77×
Connecticut6,2770.58×
New Mexico6,2531.16×
Iowa5,9780.67×
West Virginia5,8431.16×
Alaska5,8312.53×
Montana5,5071.84×
Nebraska5,5011.02×
Idaho5,3961×
Utah5,3520.55×
Hawaii5,1551.11×
South Dakota5,0172.01×
North Dakota4,8852.21×
New Hampshire4,8151.13×
Wyoming4,7272.96×
Rhode Island4,6491.36×
Maine4,6461.2×
Vermont4,5732.42×
Delaware4,5101.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tulum, Quintana Roo audience
BrandAffinityCategory
Indeed.com9.03×Business & Career
Livemusic9.33×Music & Radio
Google Maps6.74×Internet & Social Media
Enterprise Rent-A-Car9.22×Cars & Mobility
Google News8.38×News
Depop16.27×Fashion & Accessoires
Novak Djokovic16.51×Sports
Apple Store9.68×Shopping
Camila Cabello22.21×Music & Radio
StubHub10.52×Travel & Leisure
DuckDuckGo10.38×Internet & Social Media
JD Sports13.87×Shopping
MoneyGram16.5×Business & Career
David Beckham19.86×Sports
Jollibee10.89×Food & Beverages
Anna Kendrick13.44×Movies & TV
Capital One3.76×Business & Career
Aaliyah16.1×Music & Radio
Orange16.57×Technology & Electronics
Nina Dobrev13.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tulum, Quintana Roo audience
TraitClusterScore
Design AffinityPREMIUM2.73
TravellingTHRILL2.58
Career OrientationPOWER2.23
IndulgenceJOY1.93
LGBTQ+ IdentityOPEN1.81
Luxury OrientationPREMIUM1.75

Worldwide distribution

Worldwide audience distribution share by country for Tulum, Quintana Roo
CountryShare
United States25.6%
Mexico12.6%
France11.8%

See Tulum, Quintana Roo audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Tulum, Quintana Roo have in United States?

Tulum, Quintana Roo has an estimated audience of 1,077,618 people in United States, concentrated in California and Texas.

What is the gender split and age of Tulum, Quintana Roo fans?

50.1% of Tulum, Quintana Roo fans are female, 49.9% are male, with an average age of 34.3 years.

Which brands do Tulum, Quintana Roo fans like most?

Tulum, Quintana Roo fans show strongest brand affinity for Indeed.com (9.03×), Livemusic (9.33×), and Google Maps (6.74×) over the country average.

Where do Tulum, Quintana Roo fans live in United States?

Tulum, Quintana Roo fans in United States are most concentrated in California (reach 149,066), Texas (reach 131,116), and Florida (reach 64,855). These three regions account for the largest share of the active audience.

What other brands do Tulum, Quintana Roo fans also like?

Beyond Tulum, Quintana Roo itself, the audience over-indexes on Livemusic (9.33×), Google Maps (6.74×), Enterprise Rent-A-Car (9.22×), and Google News (8.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tulum, Quintana Roo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.