Rascasse Audience Intelligence

PC Games Hardware Audience in Germany

A data profile of the people who buy, follow and care about PC Games Hardware in Germany — modelled from more than twelve digital signal sources. PC Games Hardware has an estimated audience of 384,555 people in Germany.

#481among Website / Newspaper / Magazine in Germany#597in Technology & Electronics

The average PC Games Hardware fan in Germany is 30.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Valkyrie Profile, GameStar, Computer hardware, with strongest over-indexing on Valkyrie Profile (438.07× the country average).

Demographically, the PC Games Hardware audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical PC Games Hardware fan in Germany is more male, around 30.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Valkyrie Profile.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PC Games Hardware profile in Germany.

Audience size
385K
in Germany
Gender
15.7%♀
84.3% male
Age
30.2
average years
Country rank
#14472
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of PC Games Hardware

15.7% are female, 84.3% are male, average age 30.2.

Fig. 02

Gender split

15.7%
Female
84.3%
Male
Demographic split for PC Games Hardware audience in Germany
MetricValue
Female15.7%
Male84.3%
Average age30.2
Estimated audience size384,555
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the PC Games Hardware audience in Germany
Age bracketShare%
16-1941%
20-2926%
30-3919%
40-499%
50+5%
Fig. 04

Worldwide distribution

77.0%

of the worldwide PC Games Hardware audience comes from Germany.

Worldwide audience distribution share by country for PC Games Hardware
CountryShare
Germany77.0%
Austria5.7%
Switzerland3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PC Games Hardware audience in Germany is strongest.

Fig. 05

Top regions by affinity

PC Games Hardware fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K3.28×
02Sachsen~30K1.32×
03Mecklenburg-Vorpommern~8K1.10×
04Nordrhein-Westfalen~80K0.98×
05Sachsen-Anhalt~10K0.97×
06Niedersachsen~30K0.90×
07Schleswig-Holstein~10K0.90×
08Baden-Württemberg~50K0.87×
09Thüringen~8K0.84×
10Hamburg~7K0.84×
11Bayern~50K0.81×
12Berlin~10K0.81×
13Hessen~20K0.75×
14Saarland~4K0.74×
15Brandenburg~9K0.72×
16Rheinland-Pfalz~10K0.71×
Fig. 06

Affinity by region

Affinity by region — PC Games Hardware, Germany
0.71×1.00×3.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PC Games Hardware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PC Games Hardware audience
#·InterestCategoryAffinity×
01Valkyrie ProfileGames438.07×
02GameStarGames31.03×
03UbisoftGames12.33×
04NvidiaTechnology & Electronics10.57×
05notebooksbilliger.deShopping10.30×
06FilmstartsMovies & TV10.13×
07Instant GamingGames10.12×
08Computer hardwareTechnology & Electronics8.33×
09MoviepilotMovies & TV7.69×
10SteamGames7.57×
11Adventure gameGames5.59×
12FRITZ!BoxTechnology & Electronics5.34×
13First-person shooter gamesGames5.24×
14SportschauSports4.82×
15Online gamesGames4.28×
16CrazyGamesGames4.28×
17VodafoneTechnology & Electronics3.67×
18Borussia DortmundSports3.18×
19FIFA World CupSports2.41×
20dB’sMusic & Radio1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PC Games Hardware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PC Games Hardware audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.74×
Need for SecurityCONSERVATISM2.21×
PatriotismCONSERVATISM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PC Games Hardware audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
Design AffinityPREMIUM0.85×
TravellingTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PC Games Hardware have in Germany?

PC Games Hardware has an estimated audience of 384,555 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of PC Games Hardware fans?

15.7% of PC Games Hardware fans are female, 84.3% are male, with an average age of 30.2 years.

03

Which brands do PC Games Hardware fans like most?

PC Games Hardware fans show strongest brand affinity for Valkyrie Profile (438.07×), GameStar (31.03×), and Computer hardware (8.33×) over the country average.

04

Where do PC Games Hardware fans live in Germany?

PC Games Hardware fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do PC Games Hardware fans also like?

Beyond PC Games Hardware itself, the audience over-indexes on GameStar (31.03×), Computer hardware (8.33×), Steam (7.57×), and Sportschau (4.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See PC Games Hardware audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for PC Games Hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →