Rascasse Audience Intelligence

GameStar Target Market in Germany

A data profile of the people who buy, follow and care about GameStar in Germany — modelled from more than twelve digital signal sources. GameStar has an estimated audience of 957,517 people in Germany.

#3among Video game developer in Germany#887among Brand in Germany#155in Games

The average GameStar fan in Germany is 31.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Advertising slogan, Aral AG, GamePro, with strongest over-indexing on Advertising slogan (18.32× the country average).

Demographically, the GameStar audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical GameStar fan in Germany is more male, around 31.4 years old, with strong Patriotism tendencies and a notable affinity for Advertising slogan.

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GameStar profile in Germany.

Audience size
958K
in Germany
Gender
14.3%♀
85.7% male
Age
31.4
average years
Country rank
#6785
Brand in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GameStar

14.3% are female, 85.7% are male, average age 31.4.

Fig. 02

Gender split

14.3%
Female
85.7%
Male
Demographic split for GameStar audience in Germany
MetricValue
Female14.3%
Male85.7%
Average age31.4
Estimated audience size957,517
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the GameStar audience in Germany
Age bracketShare%
16-1931%
20-2931%
30-3924%
40-4910%
50+4%
Fig. 04

Worldwide distribution

64.9%

of the worldwide GameStar audience comes from Germany.

Worldwide audience distribution share by country for GameStar
CountryShare
Germany64.9%
Hungary14.9%
Austria5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GameStar audience in Germany is strongest.

Fig. 05

Top regions by affinity

GameStar customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.20×
02Sachsen~60K1.16×
03Schleswig-Holstein~40K1.15×
04Berlin~50K1.09×
05Sachsen-Anhalt~30K1.09×
06Nordrhein-Westfalen~200K1.07×
07Hamburg~20K1.04×
08Bayern~200K0.99×
09Thüringen~30K0.99×
10Bremen~9K0.98×
11Baden-Württemberg~100K0.95×
12Brandenburg~30K0.94×
13Rheinland-Pfalz~40K0.86×
14Saarland~10K0.86×
15Hessen~60K0.83×
16Mecklenburg-Vorpommern~20K0.83×
Fig. 06

Affinity by region

Affinity by region — GameStar, Germany
0.83×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GameStar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GameStar audience
#·InterestCategoryAffinity×
01Martin SchulzPolitics & Society25.45×
02GameProGames19.26×
03Advertising sloganBusiness & Career18.32×
04GIGA TelevisionMovies & TV13.79×
05Christoph WaltzMovies & TV10.76×
06Oliver KahnSports9.82×
07CyberportShopping8.30×
08Aral AGCars & Mobility7.90×
09McCaféFood & Beverages7.57×
10NenaMusic & Radio7.29×
11TargobankBusiness & Career7.14×
12SunExpressTravel & Leisure5.49×
13SteamGames4.53×
14PC gameGames4.49×
15CommerzbankBusiness & Career3.83×
16Sport BildSports3.67×
17FRITZ!BoxTechnology & Electronics3.47×
18SportschauSports2.58×
19Borussia DortmundSports1.91×
20TikTokInternet & Social Media1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GameStar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GameStar audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
Early Adopter MentalityPOWER1.44×
Need for SecurityCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GameStar audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
MindfulnessBALANCE0.70×
IndividualismJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GameStar's target market in Germany?

GameStar's target market in Germany covers an estimated 957,517 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of GameStar customers?

14.3% of the GameStar audience are female, 85.7% are male, with an average age of 31.4 years.

03

Which brands do GameStar fans like most?

GameStar fans show strongest brand affinity for Advertising slogan (18.32×), Aral AG (7.9×), and GamePro (19.26×) over the country average.

04

Where do GameStar fans live in Germany?

GameStar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do GameStar fans also like?

Beyond GameStar itself, the audience over-indexes on Aral AG (7.9×), GamePro (19.26×), Targobank (7.14×), and Commerzbank (3.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game developer audiences in Germany

See GameStar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for GameStar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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