GameStar Audience in Germany
GameStar has an estimated audience of 1,026,567 people in Germany. 14.3% are female, 85.7% are male, average age 31.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aral AG, Advertising slogan, GamePro, Targobank, Commerzbank.
The average GameStar fan in Germany is 31.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aral AG, Advertising slogan, GamePro, with strongest over-indexing on Aral AG (7.9× the country average). Demographically, the GameStar audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Video game developer
Demographics of GameStar fans
| Metric | Value |
|---|---|
| Female | 14.3% |
| Male | 85.7% |
| Average age | 31.4 |
| Estimated audience size | 1,026,567 |
Audience persona
The typical GameStar fan in Germany is more male, around 31.4 years old, with strong Patriotism tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 244,108 | 1.09× |
| Bayern | 170,562 | 1.03× |
| Baden-Württemberg | 139,064 | 0.99× |
| Niedersachsen | 121,843 | 1.22× |
| Hessen | 64,299 | 0.82× |
| Sachsen | 58,859 | 1.17× |
| Berlin | 52,495 | 1.14× |
| Rheinland-Pfalz | 43,661 | 0.85× |
| Schleswig-Holstein | 41,431 | 1.12× |
| Sachsen-Anhalt | 28,335 | 1.07× |
| Brandenburg | 27,950 | 0.88× |
| Thüringen | 25,866 | 0.99× |
| Hamburg | 23,913 | 1.03× |
| Mecklenburg-Vorpommern | 15,546 | 0.79× |
| Saarland | 10,565 | 0.84× |
| Bremen | 8,456 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 7.9× | Cars & Mobility |
| Advertising slogan | 18.32× | Business & Career |
| GamePro | 19.26× | Games |
| Targobank | 7.14× | Business & Career |
| Commerzbank | 3.83× | Business & Career |
| GIGA Television | 13.79× | Movies & TV |
| Christoph Waltz | 10.76× | Movies & TV |
| Borussia Dortmund | 1.91× | Sports |
| Steam | 4.53× | Games |
| Martin Schulz | 25.45× | Politics & Society |
| FRITZ!Box | 3.47× | Technology & Electronics |
| SunExpress | 5.49× | Travel & Leisure |
| Nena | 7.29× | Music & Radio |
| PC game | 4.49× | Games |
| Sport Bild | 3.67× | Sports |
| Cyberport | 8.3× | Shopping |
| TikTok | 1.82× | Internet & Social Media |
| Sportschau | 2.58× | Sports |
| Freeware | 2.59× | Technology & Electronics |
| Sylvie Meis | 8.19× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.88 |
| Early Adopter Mentality | POWER | 1.33 |
| Social Media Usage | JOY | 1.07 |
| Need for Security | CONSERVATISM | 1.04 |
| LGBTQ+ Identity | OPEN | 0.95 |
| Spirituality | BALANCE | 0.86 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 66.3% |
| Hungary | 14.2% |
| Austria | 5.5% |
See GameStar audiences in other countries
More Video game developer audiences in Germany
- Nintendo (3,659,753)
- Ubisoft (966,233)
- Rockstar Games (836,303)
- GameStop (426,635)
- Electronic Arts (377,936)
Frequently asked questions
How many fans does GameStar have in Germany?
GameStar has an estimated audience of 1,026,567 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of GameStar fans?
14.3% of GameStar fans are female, 85.7% are male, with an average age of 31.4 years.
Which brands do GameStar fans like most?
GameStar fans show strongest brand affinity for Aral AG (7.9×), Advertising slogan (18.32×), and GamePro (19.26×) over the country average.
Where do GameStar fans live in Germany?
GameStar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 244,108), Bayern (reach 170,562), and Baden-Württemberg (reach 139,064). These three regions account for the largest share of the active audience.
What other brands do GameStar fans also like?
Beyond GameStar itself, the audience over-indexes on Advertising slogan (18.32×), GamePro (19.26×), Targobank (7.14×), and Commerzbank (3.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for GameStar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.