GIGA Television Audience in Germany
GIGA Television has an estimated audience of 1,028,014 people in Germany. 20.9% are female, 79.1% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Nebelung, Hoorn, Home construction, Unique Gifts.
The average GIGA Television fan in Germany is 37.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Nebelung, Hoorn, with strongest over-indexing on Progressive rock (4.39× the country average). Demographically, the GIGA Television audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV series
Demographics of GIGA Television fans
| Metric | Value |
|---|---|
| Female | 20.9% |
| Male | 79.1% |
| Average age | 37.1 |
| Estimated audience size | 1,028,014 |
Audience persona
The typical GIGA Television fan in Germany is more male, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 256,362 | 1.14× |
| Baden-Württemberg | 149,276 | 1.06× |
| Bayern | 125,752 | 0.76× |
| Niedersachsen | 116,294 | 1.16× |
| Hessen | 73,401 | 0.94× |
| Rheinland-Pfalz | 46,641 | 0.91× |
| Berlin | 45,263 | 0.98× |
| Schleswig-Holstein | 43,346 | 1.17× |
| Sachsen | 42,052 | 0.83× |
| Brandenburg | 26,342 | 0.83× |
| Hamburg | 25,336 | 1.09× |
| Thüringen | 23,603 | 0.9× |
| Mecklenburg-Vorpommern | 21,256 | 1.08× |
| Sachsen-Anhalt | 19,189 | 0.72× |
| Bremen | 13,261 | 1.51× |
| Saarland | 11,427 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.39× | Music & Radio |
| Nebelung | 20× | Pets & Animals |
| Hoorn | 15.9× | Travel & Leisure |
| Home construction | 1.79× | Home & Garden |
| Unique Gifts | 1.76× | Shopping |
| Haberler | 1.6× | News |
| Hirtshals | 10.66× | Travel & Leisure |
| Birthday Gifts | 1.7× | Kids & Family |
| Stradivarius | 1.58× | Shopping |
| Mae Hong Son Province | 14.48× | Travel & Leisure |
| Grappling | 1.99× | Sports |
| Godzilla (1954 film) | 3.98× | Movies & TV |
| Keeper (password manager) | 3.51× | Technology & Electronics |
| Snow White (Fables) | 1.71× | Literature |
| Hammock camping | 5.29× | Travel & Leisure |
| Golem | 2.32× | Technology & Electronics |
| Pleural effusion | 2.46× | Health |
| Harvey Mudd College | 11.9× | Business & Career |
| Coachella, California | 8.96× | Travel & Leisure |
| Gran Torino | 3.16× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.52 |
| Patriotism | CONSERVATISM | 1.36 |
| Need for Security | CONSERVATISM | 1.24 |
| Tradition | CONSERVATISM | 1.22 |
| Pet Ownership | JOY | 1.1 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.3% |
| China | 2.3% |
| Austria | 0.3% |
See GIGA Television audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does GIGA Television have in Germany?
GIGA Television has an estimated audience of 1,028,014 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of GIGA Television fans?
20.9% of GIGA Television fans are female, 79.1% are male, with an average age of 37.1 years.
Which brands do GIGA Television fans like most?
GIGA Television fans show strongest brand affinity for Progressive rock (4.39×), Nebelung (20×), and Hoorn (15.9×) over the country average.
Where do GIGA Television fans live in Germany?
GIGA Television fans in Germany are most concentrated in Nordrhein-Westfalen (reach 256,362), Baden-Württemberg (reach 149,276), and Bayern (reach 125,752). These three regions account for the largest share of the active audience.
What other brands do GIGA Television fans also like?
Beyond GIGA Television itself, the audience over-indexes on Nebelung (20×), Hoorn (15.9×), Home construction (1.79×), and Unique Gifts (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for GIGA Television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.