Uplay Audience in Germany
Uplay has an estimated audience of 167,664 people in Germany. 23.7% are female, 76.3% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Origin (digital distribution software), Humble Bundle, Steam, FRITZ!Box, GIGA Television.
The average Uplay fan in Germany is 31.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Origin (digital distribution software), Humble Bundle, Steam, with strongest over-indexing on Origin (digital distribution software) (574.18× the country average). Demographically, the Uplay audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Uplay fans
| Metric | Value |
|---|---|
| Female | 23.7% |
| Male | 76.3% |
| Average age | 31.9 |
| Estimated audience size | 167,664 |
Audience persona
The typical Uplay fan in Germany is more male, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Origin (digital distribution software).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,295 | 1.07× |
| Bayern | 38,729 | 0.84× |
| Baden-Württemberg | 32,380 | 0.82× |
| Niedersachsen | 31,892 | 1.14× |
| Hessen | 19,043 | 0.87× |
| Sachsen | 14,117 | 1× |
| Rheinland-Pfalz | 13,972 | 0.97× |
| Schleswig-Holstein | 11,605 | 1.12× |
| Berlin | 11,302 | 0.88× |
| Brandenburg | 10,240 | 1.15× |
| Sachsen-Anhalt | 9,332 | 1.25× |
| Thüringen | 8,476 | 1.16× |
| Mecklenburg-Vorpommern | 5,767 | 1.05× |
| Hamburg | 4,472 | 0.69× |
| Saarland | 3,266 | 0.92× |
| Bremen | 2,667 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Origin (digital distribution software) | 574.18× | Games |
| Humble Bundle | 132.65× | Games |
| Steam | 12.05× | Games |
| FRITZ!Box | 8.52× | Technology & Electronics |
| GIGA Television | 20× | Movies & TV |
| GameStop | 30.11× | Games |
| Epic Games | 10.4× | Games |
| Fortnite | 7.08× | Games |
| IGN | 24.72× | Movies & TV |
| Ninja (gamer) | 9.8× | Games |
| PC game | 6.63× | Games |
| GOG.com | 41.96× | Games |
| Nvidia | 9.59× | Technology & Electronics |
| Electronic (band) | 9.36× | Music & Radio |
| Kotaku | 110.42× | Games |
| Game consoles | 5.36× | Technology & Electronics |
| Carpet cleaning | 11.2× | Home & Garden |
| Video card | 15.07× | Technology & Electronics |
| Microsoft Flight Simulator | 25.13× | Games |
| Hard drives | 9.1× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.04 |
| Patriotism | CONSERVATISM | 1.85 |
| Need for Security | CONSERVATISM | 1.53 |
| Convenience Orientation | PREMIUM | 1.21 |
| Social Media Usage | JOY | 1.17 |
| Sports Activity | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 13.3% |
| United States | 7.3% |
| Germany | 6.2% |
See Uplay audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Uplay have in Germany?
Uplay has an estimated audience of 167,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Uplay fans?
23.7% of Uplay fans are female, 76.3% are male, with an average age of 31.9 years.
Which brands do Uplay fans like most?
Uplay fans show strongest brand affinity for Origin (digital distribution software) (574.18×), Humble Bundle (132.65×), and Steam (12.05×) over the country average.
Where do Uplay fans live in Germany?
Uplay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,295), Bayern (reach 38,729), and Baden-Württemberg (reach 32,380). These three regions account for the largest share of the active audience.
What other brands do Uplay fans also like?
Beyond Uplay itself, the audience over-indexes on Humble Bundle (132.65×), Steam (12.05×), FRITZ!Box (8.52×), and GIGA Television (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Uplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.