Uplay Audience in Germany
A data profile of the people who buy, follow and care about Uplay in Germany — modelled from more than twelve digital signal sources. Uplay has an estimated audience of 279,200 people in Germany.
The average Uplay fan in Germany is 31.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Origin (digital distribution software), Humble Bundle, Steam, with strongest over-indexing on Origin (digital distribution software) (574.18× the country average).
Demographically, the Uplay audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Uplay fan in Germany is more male, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Origin (digital distribution software).
At a glance
The key figures that characterise the Uplay profile in Germany.
Search interest · 12-month trend
Audience demographics of Uplay
23.7% are female, 76.3% are male, average age 31.9.
Gender split
| Metric | Value |
|---|---|
| Female | 23.7% |
| Male | 76.3% |
| Average age | 31.9 |
| Estimated audience size | 279,200 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 14% | |
| 50+ | 4% |
Worldwide distribution
of the worldwide Uplay audience comes from Germany.
| Country | Share |
|---|---|
| China | 12.0% |
| Germany | 11.4% |
| United States | 7.5% |
Geography
Where the Uplay audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~10K | 1.28× | |
| 02 | Thüringen | ~9K | 1.19× | |
| 03 | Brandenburg | ~10K | 1.13× | |
| 04 | Niedersachsen | ~30K | 1.12× | |
| 05 | Schleswig-Holstein | ~10K | 1.12× | |
| 06 | Mecklenburg-Vorpommern | ~6K | 1.10× | |
| 07 | Bremen | ~3K | 1.06× | |
| 08 | Nordrhein-Westfalen | ~70K | 1.04× | |
| 09 | Sachsen | ~10K | 1.03× | |
| 10 | Rheinland-Pfalz | ~10K | 0.96× | |
| 11 | Saarland | ~3K | 0.95× | |
| 12 | Hessen | ~20K | 0.87× | |
| 13 | Berlin | ~10K | 0.85× | |
| 14 | Bayern | ~40K | 0.82× | |
| 15 | Baden-Württemberg | ~30K | 0.81× | |
| 16 | Hamburg | ~5K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Uplay audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Origin (digital distribution software) | Games | 574.18× | ||
| 02 | Humble Bundle | Games | 132.65× | ||
| 03 | Kotaku | Games | 110.42× | ||
| 04 | GOG.com | Games | 41.96× | ||
| 05 | GameStop | Games | 30.11× | ||
| 06 | Microsoft Flight Simulator | Games | 25.13× | ||
| 07 | IGN | Movies & TV | 24.72× | ||
| 08 | GIGA Television | Movies & TV | 20.00× | ||
| 09 | Video card | Technology & Electronics | 15.07× | ||
| 10 | Steam | Games | 12.05× | ||
| 11 | Carpet cleaning | Home & Garden | 11.20× | ||
| 12 | Epic Games | Games | 10.40× | ||
| 13 | Ninja (gamer) | Games | 9.80× | ||
| 14 | Nvidia | Technology & Electronics | 9.59× | ||
| 15 | Electronic (band) | Music & Radio | 9.36× | ||
| 16 | Hard drives | Technology & Electronics | 9.10× | ||
| 17 | FRITZ!Box | Technology & Electronics | 8.52× | ||
| 18 | Fortnite | Games | 7.08× | ||
| 19 | PC game | Games | 6.63× | ||
| 20 | Game consoles | Technology & Electronics | 5.36× |
Personality of the Uplay audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.23× | |
| Patriotism | CONSERVATISM | 1.94× | |
| Extroversion | THRILL | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Design Affinity | PREMIUM | 0.74× | |
| Community Orientation | OPEN | 0.80× |
Frequently asked questions
How many fans does Uplay have in Germany?
Uplay has an estimated audience of 279,200 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Uplay fans?
23.7% of Uplay fans are female, 76.3% are male, with an average age of 31.9 years.
Which brands do Uplay fans like most?
Uplay fans show strongest brand affinity for Origin (digital distribution software) (574.18×), Humble Bundle (132.65×), and Steam (12.05×) over the country average.
Where do Uplay fans live in Germany?
Uplay fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Uplay fans also like?
Beyond Uplay itself, the audience over-indexes on Humble Bundle (132.65×), Steam (12.05×), FRITZ!Box (8.52×), and Ninja (gamer) (9.8×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Internet & Social Media audiences in Germany
See Uplay audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Uplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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