Kayseri Audience in Germany
Kayseri has an estimated audience of 280,562 people in Germany. 55.7% are female, 44.3% are male, average age 43.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Diyarbakır, Rize, Şanlıurfa, Denizli, Çaykur Rizespor.
The average Kayseri fan in Germany is 43.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Diyarbakır, Rize, Şanlıurfa, with strongest over-indexing on Diyarbakır (118.93× the country average). Demographically, the Kayseri audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Price Sensitivity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Kayseri fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 43.2 |
| Estimated audience size | 280,562 |
Audience persona
The typical Kayseri fan in Germany is more female, around 43.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Diyarbakır.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 130,237 | 2.12× |
| Baden-Württemberg | 68,956 | 1.8× |
| Bayern | 56,083 | 1.24× |
| Hessen | 40,250 | 1.88× |
| Niedersachsen | 24,144 | 0.89× |
| Berlin | 16,619 | 1.32× |
| Rheinland-Pfalz | 13,969 | 0.99× |
| Hamburg | 9,019 | 1.42× |
| Schleswig-Holstein | 7,774 | 0.77× |
| Sachsen | 5,345 | 0.39× |
| Brandenburg | 3,685 | 0.42× |
| Bremen | 3,081 | 1.28× |
| Saarland | 2,249 | 0.65× |
| Thüringen | 2,220 | 0.31× |
| Sachsen-Anhalt | 1,928 | 0.27× |
| Mecklenburg-Vorpommern | 1,224 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diyarbakır | 118.93× | Travel & Leisure |
| Rize | 192.14× | Travel & Leisure |
| Şanlıurfa | 131.58× | Travel & Leisure |
| Denizli | 171.52× | Travel & Leisure |
| Çaykur Rizespor | 216.03× | Sports |
| Trabzon | 94.36× | Travel & Leisure |
| Bursa | 52.13× | Travel & Leisure |
| Samsun | 143.6× | Travel & Leisure |
| Black Sea Region | 91.59× | Travel & Leisure |
| Gaziantep | 70.27× | Travel & Leisure |
| Kayserispor | 94.91× | Sports |
| Freeware | 10.56× | Technology & Electronics |
| Adana | 57.65× | Travel & Leisure |
| Konya | 56.04× | Travel & Leisure |
| Istanbul Aydın University | 170× | Business & Career |
| Fenerbahçe Men's Basketball | 15.06× | Sports |
| Dowry | 29.31× | Kids & Family |
| Mersin | 50.86× | Travel & Leisure |
| İstanbul Başakşehir F.K. | 109.58× | Sports |
| Fanatik | 17.13× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.8 |
| Sports Activity | POWER | 1.58 |
| Design Affinity | PREMIUM | 1.46 |
| Quality Awareness | PREMIUM | 1.4 |
| Healthy Lifestyle | BALANCE | 1.31 |
| Individualism | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 28.1% |
| Germany | 5.8% |
| United States | 2.0% |
See Kayseri audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Kayseri have in Germany?
Kayseri has an estimated audience of 280,562 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Kayseri fans?
55.7% of Kayseri fans are female, 44.3% are male, with an average age of 43.2 years.
Which brands do Kayseri fans like most?
Kayseri fans show strongest brand affinity for Diyarbakır (118.93×), Rize (192.14×), and Şanlıurfa (131.58×) over the country average.
Where do Kayseri fans live in Germany?
Kayseri fans in Germany are most concentrated in Nordrhein-Westfalen (reach 130,237), Baden-Württemberg (reach 68,956), and Bayern (reach 56,083). These three regions account for the largest share of the active audience.
What other brands do Kayseri fans also like?
Beyond Kayseri itself, the audience over-indexes on Rize (192.14×), Şanlıurfa (131.58×), Denizli (171.52×), and Çaykur Rizespor (216.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kayseri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.