Rascasse Audience Intelligence

Kayseri Audience in Germany

A data profile of the people who buy, follow and care about Kayseri in Germany — modelled from more than twelve digital signal sources. Kayseri has an estimated audience of 280,562 people in Germany.

#366among City in Germany#1741among POI in Germany#1480in Travel & Leisure

The average Kayseri fan in Germany is 43.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Çaykur Rizespor, Diyarbakır, Rize, with strongest over-indexing on Çaykur Rizespor (216.03× the country average).

Demographically, the Kayseri audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Travelling, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kayseri fan in Germany is more female, around 43.2 years old, with strong Travelling tendencies and a notable affinity for Çaykur Rizespor.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kayseri profile in Germany.

Audience size
281K
in Germany
Gender
55.7%♀
44.3% male
Age
43.2
average years
Country rank
#18215
POI in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kayseri fans

55.7% are female, 44.3% are male, average age 43.2.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Kayseri audience in Germany
MetricValue
Female55.7%
Male44.3%
Average age43.2
Estimated audience size280,562
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Kayseri audience in Germany
Age bracketShare%
16-196%
20-2915%
30-3926%
40-4935%
50+18%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Kayseri audience comes from Germany.

Worldwide audience distribution share by country for Kayseri
CountryShare
Turkey26.1%
Germany5.4%
United States1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kayseri audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kayseri fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K2.06×
02Hessen~40K1.86×
03Baden-Württemberg~70K1.78×
04Hamburg~9K1.39×
05Berlin~20K1.27×
06Bremen~3K1.27×
07Bayern~60K1.24×
08Rheinland-Pfalz~10K1.00×
09Niedersachsen~20K0.89×
10Schleswig-Holstein~8K0.79×
11Saarland~3K0.76×
12Brandenburg~4K0.51×
13Thüringen~3K0.48×
14Mecklenburg-Vorpommern~3K0.48×
15Sachsen~6K0.45×
16Sachsen-Anhalt~3K0.45×
Fig. 06

Affinity by region

Affinity by region — Kayseri, Germany
0.45×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kayseri audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kayseri audience
#·InterestCategoryAffinity×
01Çaykur RizesporSports216.03×
02RizeTravel & Leisure192.14×
03DenizliTravel & Leisure171.52×
04Istanbul Aydın UniversityBusiness & Career170.00×
05SamsunTravel & Leisure143.60×
06ŞanlıurfaTravel & Leisure131.58×
07DiyarbakırTravel & Leisure118.93×
08İstanbul Başakşehir F.K.Sports109.58×
09KayserisporSports94.91×
10TrabzonTravel & Leisure94.36×
11Black Sea RegionTravel & Leisure91.59×
12GaziantepTravel & Leisure70.27×
13AdanaTravel & Leisure57.65×
14KonyaTravel & Leisure56.04×
15BursaTravel & Leisure52.13×
16MersinTravel & Leisure50.86×
17DowryKids & Family29.31×
18SözcüNews20.00×
19FanatikNews17.13×
20FreewareTechnology & Electronics10.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kayseri audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kayseri audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.93×
Price SensitivityPREMIUM2.66×
Family OrientationCONSERVATISM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kayseri audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
SustainabilityBALANCE0.99×
Sports ActivityPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kayseri have in Germany?

Kayseri has an estimated audience of 280,562 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Kayseri fans?

55.7% of Kayseri fans are female, 44.3% are male, with an average age of 43.2 years.

03

Which brands do Kayseri fans like most?

Kayseri fans show strongest brand affinity for Çaykur Rizespor (216.03×), Diyarbakır (118.93×), and Rize (192.14×) over the country average.

04

Where do Kayseri fans live in Germany?

Kayseri fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Kayseri fans also like?

Beyond Kayseri itself, the audience over-indexes on Diyarbakır (118.93×), Rize (192.14×), Şanlıurfa (131.58×), and Denizli (171.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Kayseri audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kayseri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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