Adana Audience in Germany
Adana has an estimated audience of 401,642 people in Germany. 55.5% are female, 44.5% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Trabzonspor, Star TV (Turkey), Fenerbahçe S.K., Beşiktaş J.K., Mavi Jeans.
The average Adana fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Trabzonspor, Star TV (Turkey), Fenerbahçe S.K., with strongest over-indexing on Trabzonspor (32.35× the country average). Demographically, the Adana audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Adana fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 40.3 |
| Estimated audience size | 401,642 |
Audience persona
The typical Adana fan in Germany is more female, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Trabzonspor.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 141,503 | 1.61× |
| Baden-Württemberg | 76,011 | 1.39× |
| Bayern | 71,855 | 1.11× |
| Hessen | 45,348 | 1.48× |
| Niedersachsen | 38,846 | 1× |
| Berlin | 26,665 | 1.48× |
| Rheinland-Pfalz | 22,329 | 1.11× |
| Hamburg | 12,930 | 1.42× |
| Schleswig-Holstein | 12,171 | 0.84× |
| Sachsen | 9,756 | 0.5× |
| Brandenburg | 7,325 | 0.59× |
| Bremen | 5,034 | 1.47× |
| Thüringen | 4,487 | 0.44× |
| Saarland | 4,004 | 0.81× |
| Sachsen-Anhalt | 3,841 | 0.37× |
| Mecklenburg-Vorpommern | 2,923 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trabzonspor | 32.35× | Sports |
| Star TV (Turkey) | 25.49× | Movies & TV |
| Fenerbahçe S.K. | 15.05× | Sports |
| Beşiktaş J.K. | 14.34× | Sports |
| Mavi Jeans | 34.82× | Fashion & Accessoires |
| Ahmet Kaya | 47.32× | Music & Radio |
| Fanatik | 14.7× | News |
| Pillow | 11.17× | Home & Garden |
| Süper Lig | 15× | Sports |
| Sibel Can | 51.15× | Movies & TV |
| Granit Xhaka | 28.29× | Sports |
| Wattpad | 13.86× | Internet & Social Media |
| Ajda Pekkan | 37.51× | Movies & TV |
| TRT Haber | 21.04× | Movies & TV |
| Çaykur Rizespor | 58.41× | Sports |
| Cumhuriyet | 12.8× | News |
| Kayseri | 32.41× | Travel & Leisure |
| Bodrum | 9.94× | Travel & Leisure |
| TRT 1 | 13.71× | Movies & TV |
| STAR TV | 55.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.88 |
| Design Affinity | PREMIUM | 1.63 |
| Individualism | JOY | 1.5 |
| Quality Awareness | PREMIUM | 1.44 |
| Indulgence | JOY | 1.24 |
| Healthy Lifestyle | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 30.9% |
| Germany | 5.2% |
| United States | 2.2% |
See Adana audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Adana have in Germany?
Adana has an estimated audience of 401,642 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Adana fans?
55.5% of Adana fans are female, 44.5% are male, with an average age of 40.3 years.
Which brands do Adana fans like most?
Adana fans show strongest brand affinity for Trabzonspor (32.35×), Star TV (Turkey) (25.49×), and Fenerbahçe S.K. (15.05×) over the country average.
Where do Adana fans live in Germany?
Adana fans in Germany are most concentrated in Nordrhein-Westfalen (reach 141,503), Baden-Württemberg (reach 76,011), and Bayern (reach 71,855). These three regions account for the largest share of the active audience.
What other brands do Adana fans also like?
Beyond Adana itself, the audience over-indexes on Star TV (Turkey) (25.49×), Fenerbahçe S.K. (15.05×), Beşiktaş J.K. (14.34×), and Mavi Jeans (34.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Adana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.