Mersin Audience in Germany
Mersin has an estimated audience of 357,596 people in Germany. 56.7% are female, 43.3% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Therme Erding, De Buyer, CAC 40, Faculty of Medicine, Chulalongkorn University, Jaripeo.
The average Mersin fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Therme Erding, De Buyer, CAC 40, with strongest over-indexing on Therme Erding (15.71× the country average). Demographically, the Mersin audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Mersin fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 41.6 |
| Estimated audience size | 357,596 |
Audience persona
The typical Mersin fan in Germany is more female, around 41.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Therme Erding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,392 | 1.5× |
| Baden-Württemberg | 70,671 | 1.45× |
| Bayern | 54,369 | 0.95× |
| Hessen | 43,406 | 1.59× |
| Niedersachsen | 35,616 | 1.03× |
| Berlin | 23,740 | 1.48× |
| Rheinland-Pfalz | 19,984 | 1.12× |
| Hamburg | 12,676 | 1.57× |
| Schleswig-Holstein | 11,024 | 0.86× |
| Sachsen | 6,421 | 0.37× |
| Bremen | 6,039 | 1.97× |
| Brandenburg | 5,167 | 0.47× |
| Sachsen-Anhalt | 3,360 | 0.36× |
| Saarland | 2,983 | 0.68× |
| Thüringen | 2,936 | 0.32× |
| Mecklenburg-Vorpommern | 1,970 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Therme Erding | 15.71× | Travel & Leisure |
| De Buyer | 26.74× | Home & Garden |
| CAC 40 | 3.03× | Business & Career |
| Faculty of Medicine, Chulalongkorn University | 26.55× | Business & Career |
| Jaripeo | 50.13× | Sports |
| Hockenheim | 16.62× | Travel & Leisure |
| Erdek | 36.04× | Travel & Leisure |
| Isha Yoga | 11.95× | Sports |
| Humans (TV series) | 5.97× | Movies & TV |
| Kotki | 46.74× | Pets & Animals |
| Ennis, Texas | 25.86× | Travel & Leisure |
| Electrolyte | 10.21× | Health |
| Home Delivery | 2.62× | Food & Beverages |
| Cachorro | 3.26× | Pets & Animals |
| Baiersbronn | 7.57× | Travel & Leisure |
| Corfu (regional unit) | 2.62× | Travel & Leisure |
| Erdemli | 15.22× | Travel & Leisure |
| Ipekyol | 2.73× | Shopping |
| Natural rubber | 1.5× | Cars & Mobility |
| Jah Prayzah | 45.99× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.04 |
| Design Affinity | PREMIUM | 1.8 |
| Quality Awareness | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.36 |
| Sports Activity | POWER | 1.33 |
| Healthy Lifestyle | BALANCE | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 32.4% |
| Germany | 6.5% |
| United States | 3.6% |
See Mersin audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Mersin have in Germany?
Mersin has an estimated audience of 357,596 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Mersin fans?
56.7% of Mersin fans are female, 43.3% are male, with an average age of 41.6 years.
Which brands do Mersin fans like most?
Mersin fans show strongest brand affinity for Therme Erding (15.71×), De Buyer (26.74×), and CAC 40 (3.03×) over the country average.
Where do Mersin fans live in Germany?
Mersin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,392), Baden-Württemberg (reach 70,671), and Bayern (reach 54,369). These three regions account for the largest share of the active audience.
What other brands do Mersin fans also like?
Beyond Mersin itself, the audience over-indexes on De Buyer (26.74×), CAC 40 (3.03×), Faculty of Medicine, Chulalongkorn University (26.55×), and Jaripeo (50.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mersin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.