Alanya Audience in Germany

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Alanya has an estimated audience of 1,259,171 people in Germany. 57.7% are female, 42.3% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Antalya, Bodrum, İzmir, Galatasaray S.K., Fenerbahçe Men's Basketball.

The average Alanya fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Antalya, Bodrum, İzmir, with strongest over-indexing on Antalya (19.36× the country average). Demographically, the Alanya audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Alanya fans

Demographic split for Alanya audience in Germany
MetricValue
Female57.7%
Male42.3%
Average age42.0
Estimated audience size1,259,171

Audience persona

The typical Alanya fan in Germany is more female, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Antalya.

Top regions in Germany

Top regions ranked by reach for Alanya in Germany
RegionReachAffinity
Nordrhein-Westfalen364,7501.32×
Bayern172,8690.85×
Baden-Württemberg171,454
Niedersachsen149,9691.23×
Hessen117,8061.23×
Berlin61,6641.1×
Rheinland-Pfalz59,6330.95×
Sachsen54,0770.88×
Schleswig-Holstein46,2281.02×
Hamburg35,9121.26×
Brandenburg31,6910.81×
Thüringen26,8700.84×
Sachsen-Anhalt26,5190.81×
Mecklenburg-Vorpommern21,5900.9×
Bremen11,5981.08×
Saarland11,3260.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alanya audience
BrandAffinityCategory
Antalya19.36×Travel & Leisure
Bodrum19.19×Travel & Leisure
İzmir19.13×Travel & Leisure
Galatasaray S.K.6.76×Sports
Fenerbahçe Men's Basketball9.54×Sports
Marmaris27.95×Travel & Leisure
SunExpress9.03×Travel & Leisure
Kuşadası26×Travel & Leisure
Bursa13.24×Travel & Leisure
Sunexpress6.11×Travel & Leisure
Fenerbahçe S.K.7.55×Sports
Cumhuriyet9.99×News
Süper Lig9.2×Sports
Trabzonspor7.78×Sports
Beşiktaş J.K.6.92×Sports
TRT Haber15.34×Movies & TV
Habertürk10.09×News
Google News5.49×News
Milliyet10.55×News
Kanal D10.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alanya audience
TraitClusterScore
Quality AwarenessPREMIUM1.47
Sports ActivityPOWER1.46
Design AffinityPREMIUM1.44
Price SensitivityPREMIUM1.42
DIY MentalityTHRILL1.3
TravellingTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Alanya
CountryShare
Turkey20.4%
Germany7.9%
Uzbekistan3.8%

See Alanya audiences in other countries

More City audiences in Germany

Frequently asked questions

How many fans does Alanya have in Germany?

Alanya has an estimated audience of 1,259,171 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Alanya fans?

57.7% of Alanya fans are female, 42.3% are male, with an average age of 42.0 years.

Which brands do Alanya fans like most?

Alanya fans show strongest brand affinity for Antalya (19.36×), Bodrum (19.19×), and İzmir (19.13×) over the country average.

Where do Alanya fans live in Germany?

Alanya fans in Germany are most concentrated in Nordrhein-Westfalen (reach 364,750), Bayern (reach 172,869), and Baden-Württemberg (reach 171,454). These three regions account for the largest share of the active audience.

What other brands do Alanya fans also like?

Beyond Alanya itself, the audience over-indexes on Bodrum (19.19×), İzmir (19.13×), Galatasaray S.K. (6.76×), and Fenerbahçe Men's Basketball (9.54×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alanya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.