Alanya Audience in Germany
A data profile of the people who buy, follow and care about Alanya in Germany — modelled from more than twelve digital signal sources. Alanya has an estimated audience of 1,259,171 people in Germany.
The average Alanya fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Antalya, Bodrum, İzmir, with strongest over-indexing on Antalya (19.36× the country average).
Demographically, the Alanya audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Alanya fan in Germany is more female, around 42.0 years old, with strong Travelling tendencies and a notable affinity for Antalya.
At a glance
The key figures that characterise the Alanya profile in Germany.
Search interest · 12-month trend
Demographics of Alanya fans
57.7% are female, 42.3% are male, average age 42.0.
Gender split
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 42.0 |
| Estimated audience size | 1,259,171 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Alanya audience comes from Germany.
| Country | Share |
|---|---|
| Turkey | 20.2% |
| Germany | 7.8% |
| Uzbekistan | 3.7% |
Geography
Where the Alanya audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~300K | 1.27× | |
| 02 | Niedersachsen | ~200K | 1.26× | |
| 03 | Hessen | ~100K | 1.22× | |
| 04 | Hamburg | ~30K | 1.21× | |
| 05 | Bremen | ~10K | 1.10× | |
| 06 | Schleswig-Holstein | ~50K | 1.06× | |
| 07 | Berlin | ~60K | 1.00× | |
| 08 | Baden-Württemberg | ~200K | 0.95× | |
| 09 | Mecklenburg-Vorpommern | ~20K | 0.95× | |
| 10 | Rheinland-Pfalz | ~60K | 0.93× | |
| 11 | Sachsen | ~50K | 0.89× | |
| 12 | Thüringen | ~30K | 0.89× | |
| 13 | Sachsen-Anhalt | ~30K | 0.86× | |
| 14 | Brandenburg | ~30K | 0.85× | |
| 15 | Bayern | ~200K | 0.83× | |
| 16 | Saarland | ~10K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Alanya audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marmaris | Travel & Leisure | 27.95× | ||
| 02 | Kuşadası | Travel & Leisure | 26.00× | ||
| 03 | Antalya | Travel & Leisure | 19.36× | ||
| 04 | Bodrum | Travel & Leisure | 19.19× | ||
| 05 | İzmir | Travel & Leisure | 19.13× | ||
| 06 | TRT Haber | Movies & TV | 15.34× | ||
| 07 | Bursa | Travel & Leisure | 13.24× | ||
| 08 | Milliyet | News | 10.55× | ||
| 09 | Kanal D | Movies & TV | 10.47× | ||
| 10 | Habertürk | News | 10.09× | ||
| 11 | Cumhuriyet | News | 9.99× | ||
| 12 | Fenerbahçe Men's Basketball | Sports | 9.54× | ||
| 13 | Süper Lig | Sports | 9.20× | ||
| 14 | SunExpress | Travel & Leisure | 9.03× | ||
| 15 | Sözcü | News | 8.63× | ||
| 16 | Trabzonspor | Sports | 7.78× | ||
| 17 | Fenerbahçe S.K. | Sports | 7.55× | ||
| 18 | Galatasaray S.K. | Sports | 6.76× | ||
| 19 | Google News | News | 5.49× | ||
| 20 | Istanbul | Travel & Leisure | 4.52× |
Personality of the Alanya audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.43× | |
| Quality Awareness | PREMIUM | 1.40× | |
| Price Sensitivity | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.74× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Mindfulness | BALANCE | 0.82× |
Frequently asked questions
How many fans does Alanya have in Germany?
Alanya has an estimated audience of 1,259,171 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alanya fans?
57.7% of Alanya fans are female, 42.3% are male, with an average age of 42.0 years.
Which brands do Alanya fans like most?
Alanya fans show strongest brand affinity for Antalya (19.36×), Bodrum (19.19×), and İzmir (19.13×) over the country average.
Where do Alanya fans live in Germany?
Alanya fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Alanya fans also like?
Beyond Alanya itself, the audience over-indexes on Bodrum (19.19×), İzmir (19.13×), Galatasaray S.K. (6.76×), and SunExpress (9.03×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Alanya audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alanya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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