Marmaris Audience in Germany

Marmaris has an estimated audience of 517,665 people in Germany. 54.9% are female, 45.1% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Bodrum, D&R, Star TV (Turkey), Pegasus Airlines, Trabzonspor.

The average Marmaris fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Bodrum, D&R, Star TV (Turkey), with strongest over-indexing on Bodrum (32.73× the country average). Demographically, the Marmaris audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Marmaris fans

Demographic split for Marmaris audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age41.5
Estimated audience size517,665

Audience persona

The typical Marmaris fan in Germany is balanced, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Bodrum.

Top regions in Germany

Top regions ranked by reach for Marmaris in Germany
RegionReachAffinity
Nordrhein-Westfalen178,7811.58×
Baden-Württemberg91,7101.3×
Bayern88,0881.06×
Hessen61,5381.56×
Niedersachsen53,6911.07×
Berlin27,3961.18×
Rheinland-Pfalz25,3880.98×
Sachsen18,9480.75×
Schleswig-Holstein18,0890.97×
Hamburg15,6711.34×
Brandenburg8,7220.54×
Sachsen-Anhalt8,3100.62×
Thüringen6,7050.51×
Bremen5,8551.32×
Saarland4,9650.78×
Mecklenburg-Vorpommern4,3540.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marmaris audience
BrandAffinityCategory
Bodrum32.73×Travel & Leisure
D&R30.48×Technology & Electronics
Star TV (Turkey)20.31×Movies & TV
Pegasus Airlines21.13×Travel & Leisure
Trabzonspor12.35×Sports
Fenerbahçe S.K.9.28×Sports
Fanatik10.82×News
Beşiktaş J.K.8.96×Sports
Pillow8.4×Home & Garden
Kitchenware6.3×Home & Garden
Paros43.73×Travel & Leisure
Turkish Airlines8.61×Travel & Leisure
Süper Lig10×Sports
Window blind10.15×Home & Garden
Greece6.33×Travel & Leisure
Ajda Pekkan29.16×Movies & TV
FC Basel20×Sports
Cumhuriyet9.43×News
Turkish pop music30.51×Music & Radio
Ahmet Kaya23.94×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marmaris audience
TraitClusterScore
Price SensitivityPREMIUM1.95
Sports ActivityPOWER1.91
Quality AwarenessPREMIUM1.8
Design AffinityPREMIUM1.53
TravellingTHRILL1.49
MindfulnessBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Marmaris
CountryShare
Turkey25.3%
United Kingdom8.7%
Germany5.7%

See Marmaris audiences in other countries

More City audiences in Germany

Frequently asked questions

How many fans does Marmaris have in Germany?

Marmaris has an estimated audience of 517,665 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Marmaris fans?

54.9% of Marmaris fans are female, 45.1% are male, with an average age of 41.5 years.

Which brands do Marmaris fans like most?

Marmaris fans show strongest brand affinity for Bodrum (32.73×), D&R (30.48×), and Star TV (Turkey) (20.31×) over the country average.

Where do Marmaris fans live in Germany?

Marmaris fans in Germany are most concentrated in Nordrhein-Westfalen (reach 178,781), Baden-Württemberg (reach 91,710), and Bayern (reach 88,088). These three regions account for the largest share of the active audience.

What other brands do Marmaris fans also like?

Beyond Marmaris itself, the audience over-indexes on D&R (30.48×), Star TV (Turkey) (20.31×), Pegasus Airlines (21.13×), and Trabzonspor (12.35×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Marmaris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.