Pegasus Airlines Audience in Germany
Pegasus Airlines has an estimated audience of 965,619 people in Germany. 51.2% are female, 48.8% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Sunexpress, SunExpress, Turkish Airlines, Southwind Airlines, Antalya.
The average Pegasus Airlines fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Sunexpress, SunExpress, Turkish Airlines, with strongest over-indexing on Sunexpress (67.11× the country average). Demographically, the Pegasus Airlines audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Pegasus Airlines fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 37.5 |
| Estimated audience size | 965,619 |
Audience persona
The typical Pegasus Airlines fan in Germany is balanced, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Sunexpress.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 302,629 | 1.43× |
| Baden-Württemberg | 162,336 | 1.23× |
| Bayern | 151,645 | 0.98× |
| Niedersachsen | 96,304 | 1.03× |
| Hessen | 93,033 | 1.26× |
| Berlin | 76,281 | 1.77× |
| Schleswig-Holstein | 34,473 | 0.99× |
| Hamburg | 34,392 | 1.58× |
| Sachsen | 34,167 | 0.72× |
| Rheinland-Pfalz | 25,849 | 0.53× |
| Brandenburg | 25,444 | 0.85× |
| Sachsen-Anhalt | 15,594 | 0.62× |
| Thüringen | 13,949 | 0.57× |
| Bremen | 12,014 | 1.45× |
| Mecklenburg-Vorpommern | 8,762 | 0.48× |
| Saarland | 5,984 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sunexpress | 67.11× | Travel & Leisure |
| SunExpress | 53.39× | Travel & Leisure |
| Turkish Airlines | 13.7× | Travel & Leisure |
| Southwind Airlines | 113.47× | Travel & Leisure |
| Antalya | 11.6× | Travel & Leisure |
| Ryanair | 5.82× | Travel & Leisure |
| Cappadocia | 35.15× | Travel & Leisure |
| Flydubai | 64.74× | Travel & Leisure |
| Air China | 32.06× | Travel & Leisure |
| Bodrum | 10.96× | Travel & Leisure |
| İzmir | 14.96× | Travel & Leisure |
| Galatasaray S.K. | 5.35× | Sports |
| Royal Air Maroc | 46.81× | Travel & Leisure |
| Atlasjet | 84.64× | Travel & Leisure |
| Airbnb | 4.28× | Travel & Leisure |
| Der Bergdoktor (2008) | 12.26× | Movies & TV |
| Fenerbahçe Men's Basketball | 7.55× | Sports |
| Superman (TV series) | 12.18× | Movies & TV |
| Lufthansa | 4.71× | Travel & Leisure |
| Alanya | 13.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.35 |
| Sports Activity | POWER | 2.14 |
| Travelling | THRILL | 2.13 |
| Price Sensitivity | PREMIUM | 1.88 |
| Individualism | JOY | 1.82 |
| Design Affinity | PREMIUM | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.4% |
| United Kingdom | 9.9% |
| France | 5.4% |
See Pegasus Airlines audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Pegasus Airlines have in Germany?
Pegasus Airlines has an estimated audience of 965,619 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Pegasus Airlines fans?
51.2% of Pegasus Airlines fans are female, 48.8% are male, with an average age of 37.5 years.
Which brands do Pegasus Airlines fans like most?
Pegasus Airlines fans show strongest brand affinity for Sunexpress (67.11×), SunExpress (53.39×), and Turkish Airlines (13.7×) over the country average.
Where do Pegasus Airlines fans live in Germany?
Pegasus Airlines fans in Germany are most concentrated in Nordrhein-Westfalen (reach 302,629), Baden-Württemberg (reach 162,336), and Bayern (reach 151,645). These three regions account for the largest share of the active audience.
What other brands do Pegasus Airlines fans also like?
Beyond Pegasus Airlines itself, the audience over-indexes on SunExpress (53.39×), Turkish Airlines (13.7×), Southwind Airlines (113.47×), and Antalya (11.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pegasus Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.