Air China Audience in Germany
Air China has an estimated audience of 360,637 people in Germany. 43.0% are female, 57.0% are male, average age 39.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Corn maze, Wallace and Gromit, Captain America (1990 film), Wolverine (comic book), Dell Latitude.
The average Air China fan in Germany is 39.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Corn maze, Wallace and Gromit, Captain America (1990 film), with strongest over-indexing on Corn maze (222.03× the country average). Demographically, the Air China audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Air China fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 39.1 |
| Estimated audience size | 360,637 |
Audience persona
The typical Air China fan in Germany is more male, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Corn maze.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 117,966 | 2.03× |
| Nordrhein-Westfalen | 92,102 | 1.17× |
| Baden-Württemberg | 82,041 | 1.67× |
| Hessen | 61,166 | 2.23× |
| Niedersachsen | 25,211 | 0.72× |
| Rheinland-Pfalz | 22,315 | 1.24× |
| Berlin | 17,877 | 1.11× |
| Sachsen | 13,781 | 0.78× |
| Hamburg | 7,961 | 0.98× |
| Thüringen | 6,929 | 0.75× |
| Schleswig-Holstein | 6,771 | 0.52× |
| Brandenburg | 4,859 | 0.43× |
| Sachsen-Anhalt | 4,548 | 0.49× |
| Saarland | 3,832 | 0.87× |
| Bremen | 2,255 | 0.73× |
| Mecklenburg-Vorpommern | 2,003 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corn maze | 222.03× | Travel & Leisure |
| Wallace and Gromit | 139.69× | Movies & TV |
| Captain America (1990 film) | 56.62× | Movies & TV |
| Wolverine (comic book) | 60.61× | Literature |
| Dell Latitude | 141.48× | Technology & Electronics |
| China UnionPay | 422.32× | Business & Career |
| ThunderCats | 97.89× | Movies & TV |
| Domain Name System | 11.02× | Internet & Social Media |
| Google Chrome | 20× | Internet & Social Media |
| Celebration, Florida | 197.79× | Travel & Leisure |
| Zenbook | 91.79× | Technology & Electronics |
| XO Mom & Baby Club | 173.18× | |
| Miami Vice | 43.3× | Movies & TV |
| Fontainebleau Miami Beach | 238.05× | Travel & Leisure |
| Know-how | 10.86× | Business & Career |
| VTech | 49.6× | Kids & Family |
| The Amazing Spider-Man (TV series) | 51.5× | Movies & TV |
| Top-level domain | 8.47× | Technology & Electronics |
| Papercuts | 115.38× | Music & Radio |
| China Southern Airlines | 75.13× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.65 |
| Travelling | THRILL | 2.49 |
| Career Orientation | POWER | 2.07 |
| Convenience Orientation | PREMIUM | 1.8 |
| Spirituality | BALANCE | 1.73 |
| Sustainability | BALANCE | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 36.6% |
| Japan | 6.9% |
| United Kingdom | 5.1% |
See Air China audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Air China have in Germany?
Air China has an estimated audience of 360,637 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Air China fans?
43.0% of Air China fans are female, 57.0% are male, with an average age of 39.1 years.
Which brands do Air China fans like most?
Air China fans show strongest brand affinity for Corn maze (222.03×), Wallace and Gromit (139.69×), and Captain America (1990 film) (56.62×) over the country average.
Where do Air China fans live in Germany?
Air China fans in Germany are most concentrated in Bayern (reach 117,966), Nordrhein-Westfalen (reach 92,102), and Baden-Württemberg (reach 82,041). These three regions account for the largest share of the active audience.
What other brands do Air China fans also like?
Beyond Air China itself, the audience over-indexes on Wallace and Gromit (139.69×), Captain America (1990 film) (56.62×), Wolverine (comic book) (60.61×), and Dell Latitude (141.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Air China. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.