VTech Audience in Germany
VTech has an estimated audience of 233,650 people in Germany. 79.8% are female, 20.2% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: House Rules (Australian TV series), REO Speedwagon, Government-owned corporation, Transformers (toy line), Schleich.
The average VTech fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include House Rules (Australian TV series), REO Speedwagon, Government-owned corporation, with strongest over-indexing on House Rules (Australian TV series) (1496.21× the country average). Demographically, the VTech audience skews more female with an average age of 39.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of VTech fans
| Metric | Value |
|---|---|
| Female | 79.8% |
| Male | 20.2% |
| Average age | 39.7 |
| Estimated audience size | 233,650 |
Audience persona
The typical VTech fan in Germany is more female, around 39.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for House Rules (Australian TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,991 | 1.21× |
| Bayern | 40,683 | 1.08× |
| Baden-Württemberg | 35,215 | 1.1× |
| Niedersachsen | 27,443 | 1.21× |
| Hessen | 17,640 | 0.99× |
| Rheinland-Pfalz | 13,090 | 1.12× |
| Sachsen | 10,388 | 0.91× |
| Berlin | 8,307 | 0.8× |
| Schleswig-Holstein | 8,149 | 0.97× |
| Brandenburg | 6,779 | 0.94× |
| Sachsen-Anhalt | 6,172 | 1.02× |
| Thüringen | 6,006 | 1.01× |
| Hamburg | 4,631 | 0.88× |
| Mecklenburg-Vorpommern | 4,024 | 0.9× |
| Saarland | 2,792 | 0.97× |
| Bremen | 1,783 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| House Rules (Australian TV series) | 1496.21× | Movies & TV |
| REO Speedwagon | 236.59× | Music & Radio |
| Government-owned corporation | 163.69× | Business & Career |
| Transformers (toy line) | 38.95× | Kids & Family |
| Schleich | 31.85× | Kids & Family |
| Extracurricular activity | 51.15× | Kids & Family |
| Journey | 23.44× | Music & Radio |
| Sigikid | 32.01× | Kids & Family |
| My Little Pony: The Princess Promenade | 74.83× | Movies & TV |
| Playmobil | 14.17× | Kids & Family |
| Beetlejuice | 9.34× | Movies & TV |
| Scooby-Doo | 9.22× | Movies & TV |
| Emmy Rossum | 20× | Movies & TV |
| Smyths Toys | 6.01× | Kids & Family |
| Teletubbies | 23.54× | Kids & Family |
| Disney, Oklahoma | 31.93× | |
| Aral AG | 4.25× | Cars & Mobility |
| Barbie | 4.45× | Movies & TV |
| Rossmann | 4.13× | Shopping |
| PAW Patrol | 9.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.03 |
| Family Orientation | CONSERVATISM | 1.94 |
| DIY Mentality | THRILL | 1.74 |
| Price Sensitivity | PREMIUM | 1.41 |
| Convenience Orientation | PREMIUM | 1.34 |
| Community Orientation | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| France | 11.5% |
| Germany | 9.5% |
See VTech audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does VTech have in Germany?
VTech has an estimated audience of 233,650 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of VTech fans?
79.8% of VTech fans are female, 20.2% are male, with an average age of 39.7 years.
Which brands do VTech fans like most?
VTech fans show strongest brand affinity for House Rules (Australian TV series) (1496.21×), REO Speedwagon (236.59×), and Government-owned corporation (163.69×) over the country average.
Where do VTech fans live in Germany?
VTech fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,991), Bayern (reach 40,683), and Baden-Württemberg (reach 35,215). These three regions account for the largest share of the active audience.
What other brands do VTech fans also like?
Beyond VTech itself, the audience over-indexes on REO Speedwagon (236.59×), Government-owned corporation (163.69×), Transformers (toy line) (38.95×), and Schleich (31.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for VTech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.