Rascasse Audience Intelligence

Sigikid Target Market in Germany

A data profile of the people who buy, follow and care about Sigikid in Germany — modelled from more than twelve digital signal sources. Sigikid has an estimated audience of 443,848 people in Germany.

#1667among Brand in Germany#274in Kids & Family

The average Sigikid fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sterntaler, Amarah, Petit Bateau, with strongest over-indexing on Sterntaler (117.2× the country average).

Demographically, the Sigikid audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sigikid fan in Germany is more female, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Sterntaler.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sigikid profile in Germany.

Audience size
444K
in Germany
Gender
86.0%♀
14.0% male
Age
39.3
average years
Country rank
#12891
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sigikid

86.0% are female, 14.0% are male, average age 39.3.

Fig. 02

Gender split

86.0%
Female
14.0%
Male
Demographic split for Sigikid audience in Germany
MetricValue
Female86.0%
Male14.0%
Average age39.3
Estimated audience size443,848
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Sigikid audience in Germany
Age bracketShare%
16-198%
20-2928%
30-3933%
40-4914%
50+16%
Fig. 04

Worldwide distribution

82.0%

of the worldwide Sigikid audience comes from Germany.

Worldwide audience distribution share by country for Sigikid
CountryShare
Germany82.0%
United States6.3%
China1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sigikid audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sigikid customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.32×
02Bayern~90K1.25×
03Niedersachsen~50K1.23×
04Schleswig-Holstein~20K1.22×
05Baden-Württemberg~70K1.17×
06Saarland~6K1.11×
07Nordrhein-Westfalen~100K1.09×
08Sachsen-Anhalt~10K1.00×
09Hamburg~9K0.93×
10Bremen~3K0.88×
11Hessen~30K0.86×
12Brandenburg~10K0.86×
13Mecklenburg-Vorpommern~7K0.85×
14Sachsen~20K0.79×
15Thüringen~9K0.79×
16Berlin~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Sigikid, Germany
0.76×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sigikid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sigikid audience
#·InterestCategoryAffinity×
01SterntalerFashion & Accessoires117.20×
02AmarahTravel & Leisure83.68×
03BabybjörnKids & Family34.42×
04SwaddlingKids & Family30.01×
05Margarete Steiff GmbHKids & Family25.08×
06Petit BateauFashion & Accessoires24.79×
07BritaxKids & Family14.64×
08vertbaudetFashion & Accessoires10.81×
09Romper suitFashion & Accessoires10.50×
10PacifierKids & Family9.80×
11Infant bodysuitKids & Family8.56×
12Infant bedHome & Garden8.52×
13Baby powderKids & Family7.96×
14BabywearingKids & Family7.94×
15PampersKids & Family7.54×
16Infant clothingKids & Family7.16×
17Baby foodKids & Family6.74×
18Ernsting's familyShopping5.39×
19Smyths ToysKids & Family5.25×
20TchiboShopping4.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sigikid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sigikid audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.55×
Family OrientationCONSERVATISM1.52×
IndividualismJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sigikid audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Risk AppetiteTHRILL0.69×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sigikid's target market in Germany?

Sigikid's target market in Germany covers an estimated 443,848 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sigikid customers?

86.0% of the Sigikid audience are female, 14.0% are male, with an average age of 39.3 years.

03

Which brands do Sigikid fans like most?

Sigikid fans show strongest brand affinity for Sterntaler (117.2×), Amarah (83.68×), and Petit Bateau (24.79×) over the country average.

04

Where do Sigikid fans live in Germany?

Sigikid fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Sigikid fans also like?

Beyond Sigikid itself, the audience over-indexes on Amarah (83.68×), Petit Bateau (24.79×), Baby food (6.74×), and Margarete Steiff GmbH (25.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Sigikid audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sigikid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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