Sigikid Audience in Germany
Sigikid has an estimated audience of 446,040 people in Germany. 86.0% are female, 14.0% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sterntaler, Amarah, Petit Bateau, Baby food, Infant bodysuit.
The average Sigikid fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sterntaler, Amarah, Petit Bateau, with strongest over-indexing on Sterntaler (117.2× the country average). Demographically, the Sigikid audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Sigikid fans
| Metric | Value |
|---|---|
| Female | 86.0% |
| Male | 14.0% |
| Average age | 39.3 |
| Estimated audience size | 446,040 |
Audience persona
The typical Sigikid fan in Germany is more female, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Sterntaler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,180 | 1.11× |
| Bayern | 91,972 | 1.28× |
| Baden-Württemberg | 70,854 | 1.16× |
| Niedersachsen | 55,311 | 1.28× |
| Rheinland-Pfalz | 29,989 | 1.34× |
| Hessen | 29,756 | 0.88× |
| Schleswig-Holstein | 18,930 | 1.18× |
| Sachsen | 17,029 | 0.78× |
| Berlin | 15,251 | 0.76× |
| Brandenburg | 11,775 | 0.85× |
| Sachsen-Anhalt | 11,246 | 0.97× |
| Hamburg | 9,566 | 0.95× |
| Thüringen | 8,523 | 0.75× |
| Mecklenburg-Vorpommern | 6,877 | 0.81× |
| Saarland | 5,843 | 1.07× |
| Bremen | 3,158 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sterntaler | 117.2× | Fashion & Accessoires |
| Amarah | 83.68× | Travel & Leisure |
| Petit Bateau | 24.79× | Fashion & Accessoires |
| Baby food | 6.74× | Kids & Family |
| Infant bodysuit | 8.56× | Kids & Family |
| Margarete Steiff GmbH | 25.08× | Kids & Family |
| Infant clothing | 7.16× | Kids & Family |
| Britax | 14.64× | Kids & Family |
| Smyths Toys | 5.25× | Kids & Family |
| Babybjörn | 34.42× | Kids & Family |
| Infant bed | 8.52× | Home & Garden |
| Al Ain FC | 45.52× | Sports |
| Baby powder | 7.96× | Kids & Family |
| Pampers | 7.54× | Kids & Family |
| vertbaudet | 10.81× | Fashion & Accessoires |
| Tchibo | 4.56× | Shopping |
| Babywearing | 7.94× | Kids & Family |
| Romper suit | 10.5× | Fashion & Accessoires |
| Ernsting's family | 5.39× | Shopping |
| Swaddling | 30.01× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.24 |
| LGBTQ+ Identity | OPEN | 2.04 |
| DIY Mentality | THRILL | 1.62 |
| Design Affinity | PREMIUM | 1.59 |
| Creativity | OPEN | 1.5 |
| Pet Ownership | JOY | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.2% |
| United States | 6.3% |
| China | 1.6% |
See Sigikid audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Sigikid have in Germany?
Sigikid has an estimated audience of 446,040 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sigikid fans?
86.0% of Sigikid fans are female, 14.0% are male, with an average age of 39.3 years.
Which brands do Sigikid fans like most?
Sigikid fans show strongest brand affinity for Sterntaler (117.2×), Amarah (83.68×), and Petit Bateau (24.79×) over the country average.
Where do Sigikid fans live in Germany?
Sigikid fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,180), Bayern (reach 91,972), and Baden-Württemberg (reach 70,854). These three regions account for the largest share of the active audience.
What other brands do Sigikid fans also like?
Beyond Sigikid itself, the audience over-indexes on Amarah (83.68×), Petit Bateau (24.79×), Baby food (6.74×), and Infant bodysuit (8.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sigikid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.