Rascasse Audience Intelligence

Margarete Steiff GmbH Target Market in Germany

A data profile of the people who buy, follow and care about Margarete Steiff GmbH in Germany — modelled from more than twelve digital signal sources. Margarete Steiff GmbH has an estimated audience of 479,550 people in Germany.

#21among Toys in Germany#1579among Brand in Germany#263in Kids & Family

The average Margarete Steiff GmbH fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Picture book, Family, Sigikid, with strongest over-indexing on Picture book (8.55× the country average).

Demographically, the Margarete Steiff GmbH audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Margarete Steiff GmbH fan in Germany is more female, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Picture book.

Category: Kids & Family · Type: Brand · Subtype: Toys

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Margarete Steiff GmbH profile in Germany.

Audience size
480K
in Germany
Gender
88.5%♀
11.5% male
Age
39.3
average years
Country rank
#12153
Brand in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Margarete Steiff GmbH

88.5% are female, 11.5% are male, average age 39.3.

Fig. 02

Gender split

88.5%
Female
11.5%
Male
Demographic split for Margarete Steiff GmbH audience in Germany
MetricValue
Female88.5%
Male11.5%
Average age39.3
Estimated audience size479,550
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Margarete Steiff GmbH audience in Germany
Age bracketShare%
16-199%
20-2929%
30-3930%
40-4916%
50+16%
Fig. 04

Worldwide distribution

91.8%

of the worldwide Margarete Steiff GmbH audience comes from Germany.

Worldwide audience distribution share by country for Margarete Steiff GmbH
CountryShare
Germany91.8%
Austria5.3%
Switzerland2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Margarete Steiff GmbH audience in Germany is strongest.

Fig. 05

Top regions by affinity

Margarete Steiff GmbH customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.72×
02Nordrhein-Westfalen~100K1.41×
03Bayern~100K1.40×
04Hessen~50K1.30×
05Hamburg~10K1.25×
06Berlin~20K1.14×
07Bremen~4K1.10×
08Niedersachsen~50K1.05×
09Schleswig-Holstein~20K1.03×
10Rheinland-Pfalz~20K1.02×
11Saarland~5K0.82×
12Brandenburg~10K0.68×
13Thüringen~8K0.64×
14Mecklenburg-Vorpommern~6K0.64×
15Sachsen~10K0.58×
16Sachsen-Anhalt~7K0.57×
Fig. 06

Affinity by region

Affinity by region — Margarete Steiff GmbH, Germany
0.57×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Margarete Steiff GmbH audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Margarete Steiff GmbH audience
#·InterestCategoryAffinity×
01SigikidKids & Family25.08×
02Betty BarclayFashion & Accessoires23.22×
03Neil Patrick HarrisMovies & TV20.00×
04Kristen WiigMovies & TV18.93×
05SchleichKids & Family13.96×
06vertbaudetFashion & Accessoires10.14×
07Picture bookLiterature8.55×
08Children's literatureLiterature6.59×
09Ernsting's familyShopping6.12×
10NordseeFood & Beverages5.88×
11Parental leaveKids & Family5.43×
12BirkenstockFashion & Accessoires4.96×
13Baby foodKids & Family4.44×
14C&AShopping3.91×
15FamilyKids & Family3.76×
16TchiboShopping3.65×
17DeichmannShopping2.75×
18NatureHome & Garden2.52×
19TagesschauMovies & TV2.33×
20GermanyTravel & Leisure1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Margarete Steiff GmbH audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Margarete Steiff GmbH audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.17×
Convenience OrientationPREMIUM1.75×
Quality AwarenessPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Margarete Steiff GmbH audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.76×
Luxury OrientationPREMIUM0.76×
Sports ActivityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Margarete Steiff GmbH's target market in Germany?

Margarete Steiff GmbH's target market in Germany covers an estimated 479,550 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Margarete Steiff GmbH customers?

88.5% of the Margarete Steiff GmbH audience are female, 11.5% are male, with an average age of 39.3 years.

03

Which brands do Margarete Steiff GmbH fans like most?

Margarete Steiff GmbH fans show strongest brand affinity for Picture book (8.55×), Family (3.76×), and Sigikid (25.08×) over the country average.

04

Where do Margarete Steiff GmbH fans live in Germany?

Margarete Steiff GmbH fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Margarete Steiff GmbH fans also like?

Beyond Margarete Steiff GmbH itself, the audience over-indexes on Family (3.76×), Sigikid (25.08×), Betty Barclay (23.22×), and Ernsting's family (6.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Toys audiences in Germany

See Margarete Steiff GmbH audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Margarete Steiff GmbH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →