Margarete Steiff GmbH Audience in Germany
Margarete Steiff GmbH has an estimated audience of 316,316 people in Germany. 88.5% are female, 11.5% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Ernsting's family, Picture book, Kristen Wiig, Baby food, vertbaudet.
The average Margarete Steiff GmbH fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Ernsting's family, Picture book, Kristen Wiig, with strongest over-indexing on Ernsting's family (7.43× the country average). Demographically, the Margarete Steiff GmbH audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of Margarete Steiff GmbH fans
| Metric | Value |
|---|---|
| Female | 88.5% |
| Male | 11.5% |
| Average age | 39.3 |
| Estimated audience size | 316,316 |
Audience persona
The typical Margarete Steiff GmbH fan in Germany is more female, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Ernsting's family.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,569 | 1.47× |
| Baden-Württemberg | 112,299 | 1.76× |
| Bayern | 104,324 | 1.39× |
| Niedersachsen | 49,077 | 1.08× |
| Hessen | 47,173 | 1.33× |
| Rheinland-Pfalz | 24,212 | 1.03× |
| Berlin | 21,442 | 1.03× |
| Schleswig-Holstein | 17,263 | 1.03× |
| Hamburg | 13,207 | 1.25× |
| Sachsen | 12,754 | 0.56× |
| Brandenburg | 9,325 | 0.64× |
| Thüringen | 7,163 | 0.6× |
| Sachsen-Anhalt | 6,217 | 0.51× |
| Mecklenburg-Vorpommern | 5,289 | 0.59× |
| Bremen | 4,537 | 1.14× |
| Saarland | 4,473 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ernsting's family | 7.43× | Shopping |
| Picture book | 7.96× | Literature |
| Kristen Wiig | 29.52× | Movies & TV |
| Baby food | 6.33× | Kids & Family |
| vertbaudet | 10.94× | Fashion & Accessoires |
| Sigikid | 19.08× | Kids & Family |
| C&A | 4.1× | Shopping |
| Tchibo | 4.07× | Shopping |
| Parental leave | 6.09× | Kids & Family |
| Lecker.de | 22.25× | Food & Beverages |
| Children's literature | 5.26× | Literature |
| Obi (store) | 2.52× | Shopping |
| Family | 2.38× | Kids & Family |
| Betty Barclay | 15.87× | Fashion & Accessoires |
| Storm of Love | 4.35× | Movies & TV |
| Tagesschau | 2.15× | Movies & TV |
| Neil Patrick Harris | 20× | Movies & TV |
| Child care | 4.57× | Kids & Family |
| Baby transport | 6.32× | Kids & Family |
| Deichmann | 2.73× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.86 |
| LGBTQ+ Identity | OPEN | 1.72 |
| Creativity | OPEN | 1.61 |
| DIY Mentality | THRILL | 1.53 |
| Community Orientation | OPEN | 1.46 |
| Design Affinity | PREMIUM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.5% |
| Austria | 5.7% |
| Switzerland | 2.5% |
See Margarete Steiff GmbH audiences in other countries
More Toys audiences in Germany
Frequently asked questions
How many fans does Margarete Steiff GmbH have in Germany?
Margarete Steiff GmbH has an estimated audience of 316,316 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Margarete Steiff GmbH fans?
88.5% of Margarete Steiff GmbH fans are female, 11.5% are male, with an average age of 39.3 years.
Which brands do Margarete Steiff GmbH fans like most?
Margarete Steiff GmbH fans show strongest brand affinity for Ernsting's family (7.43×), Picture book (7.96×), and Kristen Wiig (29.52×) over the country average.
Where do Margarete Steiff GmbH fans live in Germany?
Margarete Steiff GmbH fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,569), Baden-Württemberg (reach 112,299), and Bayern (reach 104,324). These three regions account for the largest share of the active audience.
What other brands do Margarete Steiff GmbH fans also like?
Beyond Margarete Steiff GmbH itself, the audience over-indexes on Picture book (7.96×), Kristen Wiig (29.52×), Baby food (6.33×), and vertbaudet (10.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Margarete Steiff GmbH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.