Rascasse Audience Intelligence

Margarete Steiff GmbH Target Market in United States

A data profile of the people who buy, follow and care about Margarete Steiff GmbH in United States — modelled from more than twelve digital signal sources. Margarete Steiff GmbH has an estimated audience of 70 people in United States.

#61among Toys in United States#22688among Brand in United States#1559in Kids & Family

The average Margarete Steiff GmbH fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Teddy bear, Baby Stuff, Popcorn maker, with strongest over-indexing on Teddy bear (12.21× the country average).

Demographically, the Margarete Steiff GmbH audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.

The typical Margarete Steiff GmbH fan in United States is more female, around 32.2 years old, with strong Indulgence tendencies and a notable affinity for Teddy bear.

Category: Kids & Family · Type: Brand · Subtype: Toys

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Margarete Steiff GmbH profile in United States.

Audience size
70
in United States
Gender
68.5%♀
31.5% male
Age
32.2
average years
Country rank
#220919
Brand in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Margarete Steiff GmbH

68.5% are female, 31.5% are male, average age 32.2.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Margarete Steiff GmbH audience in United States
MetricValue
Female68.5%
Male31.5%
Average age32.2
Estimated audience size70
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Margarete Steiff GmbH audience in United States
Age bracketShare%
16-1941%
20-2921%
30-3914%
40-4911%
50+12%
Fig. 04

Worldwide distribution

0.0%

of the worldwide Margarete Steiff GmbH audience comes from United States.

Worldwide audience distribution share by country for Margarete Steiff GmbH
CountryShare
Germany91.9%
Austria5.3%
Switzerland2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Margarete Steiff GmbH audience in United States is strongest.

Fig. 05

Top regions by affinity

Margarete Steiff GmbH customers by region in United States
#RegionReachAffinity×
01Rhode Island<1K1.46×
02Connecticut<1K1.24×
03Oregon<1K1.17×
04South Carolina<1K1.16×
05Oklahoma<1K1.10×
06Wisconsin<1K1.09×
07Minnesota<1K1.09×
08Missouri<1K1.07×
09Nevada<1K1.07×
10Tennessee<1K1.04×
11Maryland<1K0.99×
12Arizona<1K0.98×
13Washington<1K0.98×
14Massachusetts<1K0.97×
15Georgia<1K0.95×
16Michigan<1K0.95×
17Virginia<1K0.94×
18New Jersey<1K0.93×
19Ohio<1K0.92×
20North Carolina<1K0.92×
21Pennsylvania<1K0.90×
22Illinois<1K0.89×
23Florida<1K0.83×
24New York<1K0.83×
25Texas<1K0.81×
26California<1K0.78×
Fig. 06

Affinity by region

Affinity by region — Margarete Steiff GmbH, United States
0.78×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Margarete Steiff GmbH audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Margarete Steiff GmbH audience
#·InterestCategoryAffinity×
01Popcorn makerFood & Beverages40.08×
02Baby StuffTopic33.64×
03BABY & MOMTopic33.15×
04FurbyKids & Family32.85×
05Teddy bearKids & Family12.21×
06Radio-controlled carKids & Family11.43×
07Antique furnitureHome & Garden7.77×
08MothercareKids & Family7.22×
09Folk artArts & Culture7.17×
10The Gilded AgeMovies & TV5.16×
11BarbieMovies & TV5.11×
12Action figureKids & Family4.97×
13Christmas treeKids & Family4.71×
14CollectableKids & Family4.10×
15Infant clothingKids & Family4.08×
16ToddlerKids & Family3.75×
17CollectingKids & Family3.41×
18Hobby LobbyHome & Garden2.33×
19YTMusic & Radio2.32×
20FoodFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Margarete Steiff GmbH audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Margarete Steiff GmbH audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.24×
Pet OwnershipJOY1.65×
CreativityOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Margarete Steiff GmbH audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
SustainabilityBALANCE0.80×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Margarete Steiff GmbH's target market in United States?

Margarete Steiff GmbH's target market in United States covers an estimated 70 people, concentrated in California and Texas.

02

What is the gender split and age of Margarete Steiff GmbH customers?

68.5% of the Margarete Steiff GmbH audience are female, 31.5% are male, with an average age of 32.2 years.

03

Which brands do Margarete Steiff GmbH fans like most?

Margarete Steiff GmbH fans show strongest brand affinity for Teddy bear (12.21×), Baby Stuff (33.64×), and Popcorn maker (40.08×) over the country average.

04

Where do Margarete Steiff GmbH fans live in United States?

Margarete Steiff GmbH fans in United States are most concentrated in California (reach <1K), Texas (reach <1K), and Florida (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Margarete Steiff GmbH fans also like?

Beyond Margarete Steiff GmbH itself, the audience over-indexes on Baby Stuff (33.64×), Popcorn maker (40.08×), Furby (32.85×), and The Gilded Age (5.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Margarete Steiff GmbH. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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