A data profile of the people who buy, follow and care about BABY & MOM in United States — modelled from more than twelve digital signal sources. BABY & MOM has an estimated audience of 322,270 people in United States.
BABY & MOM has an estimated audience of 322,270 people in United States. 83.2% are female, 16.8% are male, average age 30.8. Top brand affinities: Child development, Mothercare, International education, Polly Pocket, Kindergarten.
Top brand affinities include Child development, Mothercare, International education, with strongest over-indexing on Child development (19.85× the country average).
Demographically, the BABY & MOM audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Patriotism, Indulgence.
The typical BABY & MOM fan in United States is more female, around 30.8 years old, with strong Patriotism tendencies and a notable affinity for Child development.
The key figures that characterise the BABY & MOM profile in United States.
83.2% are female, 16.8% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 83.2% |
| Male | 16.8% |
| Average age | 30.8 |
| Estimated audience size | 322,270 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 31% | |
| 30-39 | 19% | |
| 40-49 | 10% | |
| 50+ | 5% |
The strongest cross-interests of the BABY & MOM audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Polly Pocket | Kids & Family | 23.14× | ||
| 02 | Mothercare | Kids & Family | 22.97× | ||
| 03 | Child development | Business & Career | 19.85× | ||
| 04 | International education | Business & Career | 17.91× | ||
| 05 | Carter's | Fashion & Accessoires | 7.57× | ||
| 06 | Disneyland Paris | Travel & Leisure | 7.26× | ||
| 07 | PAW Patrol | Movies & TV | 6.58× | ||
| 08 | Afro-textured hair | Beauty & Wellness | 6.31× | ||
| 09 | Brittany Snow | Movies & TV | 5.16× | ||
| 10 | Michael B. Jordan | Movies & TV | 5.08× | ||
| 11 | Breastfeeding | Kids & Family | 4.68× | ||
| 12 | Kindergarten | Kids & Family | 4.62× | ||
| 13 | Hairbrush | Beauty & Wellness | 4.49× | ||
| 14 | Chuck E. Cheese's | Food & Beverages | 4.49× | ||
| 15 | Hair dryer | Beauty & Wellness | 4.17× | ||
| 16 | Fine-art photography | Technology & Electronics | 3.92× | ||
| 17 | Hair Extensions | Beauty & Wellness | 3.17× | ||
| 18 | O'Reilly Auto Parts | Cars & Mobility | 2.89× | ||
| 19 | Radio | Technology & Electronics | 2.36× | ||
| 20 | AutoZone | Cars & Mobility | 2.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.58× | |
| Indulgence | JOY | 1.91× | |
| Luxury Orientation | PREMIUM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Social Media Usage | JOY | 0.90× | |
| Urban Lifestyle | OPEN | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for BABY & MOM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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