Disney Princess Audience in United States

Disney Princess logo

Disney Princess has an estimated audience of 11,221,142 people in United States. 69.1% are female, 30.9% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Mickey Mouse Clubhouse, Harry Potter, Euphoria, Superman, Beauty.

The average Disney Princess fan in United States is 31.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mickey Mouse Clubhouse, Harry Potter, Euphoria, with strongest over-indexing on Mickey Mouse Clubhouse (17.75× the country average). Demographically, the Disney Princess audience skews more female with an average age of 31.7, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Disney Princess fans

Demographic split for Disney Princess audience in United States
MetricValue
Female69.1%
Male30.9%
Average age31.7
Estimated audience size11,221,142

Audience persona

The typical Disney Princess fan in United States is more female, around 31.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mickey Mouse Clubhouse.

Top regions in United States

Top regions ranked by reach for Disney Princess in United States
RegionReachAffinity
California1,521,5701.23×
Texas1,139,3951.18×
Florida922,9611.21×
New York598,2980.95×
Georgia401,9701.16×
Pennsylvania388,9741.03×
Illinois364,8340.98×
North Carolina356,0721.05×
Ohio354,6271.03×
Michigan313,7031.07×
New Jersey279,6370.98×
Virginia264,4430.97×
Tennessee250,2151.11×
Arizona248,8351.09×
Washington226,5191.01×
Indiana223,7661.09×
Massachusetts204,1790.92×
Missouri191,2141.06×
Louisiana183,8421.27×
Maryland181,2110.94×
South Carolina178,3751.06×
Alabama172,9801.1×
Colorado167,3950.95×
Wisconsin161,6040.96×
Kentucky159,0321.13×
Minnesota153,9730.96×
Utah150,3771.5×
Oklahoma138,2701.11×
Oregon114,1900.89×
Nevada113,9781.05×
Connecticut108,3970.96×
Arkansas99,9361.08×
Mississippi96,8331.05×
Iowa90,6870.98×
Kansas90,4081.02×
Idaho60,9081.08×
New Mexico54,6330.97×
West Virginia53,8211.03×
Hawaii53,7621.11×
Nebraska53,2170.95×
New Hampshire35,8680.81×
Maine30,2090.75×
Rhode Island29,9750.84×
Delaware26,5050.86×
Montana24,8790.8×
Washington, District of Columbia22,8020.68×
South Dakota21,5660.83×
North Dakota20,4470.89×
Alaska19,0880.8×
Vermont13,7910.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disney Princess audience
BrandAffinityCategory
Mickey Mouse Clubhouse17.75×Movies & TV
Harry Potter3.02×Movies & TV
Euphoria2×Movies & TV
Superman1.97×Movies & TV
Beauty1.75×Beauty & Wellness
Shoes1.86×Fashion & Accessoires
Disneyland2.67×Travel & Leisure
Beetlejuice2.5×Movies & TV
Barbie3.11×Movies & TV
Sabrina Carpenter3.2×Music & Radio
Old Navy1.87×Fashion & Accessoires
Books1.55×Literature
Jonathan Groff8.4×Movies & TV
Elsa (Disney)8.83×Movies & TV
Hobby Lobby1.7×Home & Garden
Mulan (1998 film)7.09×Movies & TV
Taylor Swift1.96×Music & Radio
Infant1.54×Kids & Family
Hair Extensions2.55×Beauty & Wellness
Catherine O'Hara2.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disney Princess audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.59
Pet OwnershipJOY1.4
Design AffinityPREMIUM1.39
Luxury OrientationPREMIUM1.3
SustainabilityBALANCE1.26
MindfulnessBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Disney Princess
CountryShare
United States39.1%
United Kingdom6.5%
Germany5.7%

See Disney Princess audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Disney Princess have in United States?

Disney Princess has an estimated audience of 11,221,142 people in United States, concentrated in California and Texas.

What is the gender split and age of Disney Princess fans?

69.1% of Disney Princess fans are female, 30.9% are male, with an average age of 31.7 years.

Which brands do Disney Princess fans like most?

Disney Princess fans show strongest brand affinity for Mickey Mouse Clubhouse (17.75×), Harry Potter (3.02×), and Euphoria (2×) over the country average.

Where do Disney Princess fans live in United States?

Disney Princess fans in United States are most concentrated in California (reach 1,521,570), Texas (reach 1,139,395), and Florida (reach 922,961). These three regions account for the largest share of the active audience.

What other brands do Disney Princess fans also like?

Beyond Disney Princess itself, the audience over-indexes on Harry Potter (3.02×), Euphoria (2×), Superman (1.97×), and Beauty (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Princess. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.