Rascasse Audience Intelligence

Disney Princess Target Market in United States

A data profile of the people who buy, follow and care about Disney Princess in United States — modelled from more than twelve digital signal sources. Disney Princess has an estimated audience of 11,221,516 people in United States.

#2among Toys in United States#323among Brand in United States#92in Kids & Family

The average Disney Princess fan in United States is 31.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mickey Mouse Clubhouse, Harry Potter, Superman, with strongest over-indexing on Mickey Mouse Clubhouse (17.75× the country average).

Demographically, the Disney Princess audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disney Princess fan in United States is more female, around 31.7 years old, with strong Extroversion tendencies and a notable affinity for Mickey Mouse Clubhouse.

Category: Kids & Family · Type: Brand · Subtype: Toys

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disney Princess profile in United States.

Audience size
11.2M
in United States
Gender
69.1%♀
30.9% male
Age
31.7
average years
Country rank
#3192
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Disney Princess

69.1% are female, 30.9% are male, average age 31.7.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Disney Princess audience in United States
MetricValue
Female69.1%
Male30.9%
Average age31.7
Estimated audience size11,221,516
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Disney Princess audience in United States
Age bracketShare%
16-1940%
20-2923%
30-3916%
40-4912%
50+9%
Fig. 04

Worldwide distribution

37.2%

of the worldwide Disney Princess audience comes from United States.

Worldwide audience distribution share by country for Disney Princess
CountryShare
United States37.2%
United Kingdom6.2%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disney Princess audience in United States is strongest.

Fig. 05

Top regions by affinity

Disney Princess customers by region in United States
#RegionReachAffinity×
01Utah~200K1.52×
02Louisiana~200K1.28×
03California~1.5M1.16×
04Florida~900K1.15×
05Kentucky~200K1.14×
06Texas~1M1.13×
07Georgia~400K1.13×
08Alabama~200K1.11×
09Hawaii~50K1.11×
10Arkansas~100K1.10×
11Oklahoma~100K1.09×
12Mississippi~100K1.09×
13Idaho~60K1.09×
14Arizona~200K1.08×
15Tennessee~200K1.08×
16Indiana~200K1.08×
17West Virginia~60K1.07×
18Michigan~300K1.05×
19South Carolina~200K1.05×
20North Carolina~300K1.04×
21Kansas~90K1.04×
22Pennsylvania~400K1.03×
23Missouri~200K1.03×
24Nevada~100K1.03×
25Ohio~400K1.02×
26Iowa~90K0.98×
27New Mexico~60K0.98×
28Nebraska~50K0.98×
29Connecticut~100K0.96×
30North Dakota~20K0.96×
31Illinois~400K0.95×
32Virginia~300K0.95×
33Washington~200K0.95×
34Wisconsin~200K0.95×
35Minnesota~200K0.95×
36New Jersey~300K0.94×
37Delaware~30K0.93×
38Colorado~200K0.92×
39Maryland~200K0.91×
40South Dakota~20K0.91×
41Massachusetts~200K0.90×
42Oregon~100K0.90×
43New York~600K0.88×
44Alaska~20K0.88×
45Rhode Island~30K0.86×
46Montana~30K0.84×
47New Hampshire~40K0.83×
48Maine~30K0.79×
49Vermont~20K0.78×
50Washington, District of Columbia~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Disney Princess, United States
0.68×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disney Princess audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disney Princess audience
#·InterestCategoryAffinity×
01Mickey Mouse ClubhouseMovies & TV17.75×
02Elsa (Disney)Movies & TV8.83×
03Jonathan GroffMovies & TV8.40×
04Mulan (1998 film)Movies & TV7.09×
05Sabrina CarpenterMusic & Radio3.20×
06BarbieMovies & TV3.11×
07Harry PotterMovies & TV3.02×
08Catherine O'HaraMovies & TV2.89×
09DisneylandTravel & Leisure2.67×
10Hair ExtensionsBeauty & Wellness2.55×
11BeetlejuiceMovies & TV2.50×
12Stranger ThingsMovies & TV2.24×
13SupermanMovies & TV1.97×
14Taylor SwiftMusic & Radio1.96×
15Old NavyFashion & Accessoires1.87×
16ShoesFashion & Accessoires1.86×
17BeautyBeauty & Wellness1.75×
18Hobby LobbyHome & Garden1.70×
19BooksLiterature1.55×
20InfantKids & Family1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disney Princess audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disney Princess audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.70×
CreativityOPEN1.49×
Design AffinityPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disney Princess audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.44×
Need for SecurityCONSERVATISM0.67×
Career OrientationPOWER0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Disney Princess's target market in United States?

Disney Princess's target market in United States covers an estimated 11,221,516 people, concentrated in California and Texas.

02

What is the gender split and age of Disney Princess customers?

69.1% of the Disney Princess audience are female, 30.9% are male, with an average age of 31.7 years.

03

Which brands do Disney Princess fans like most?

Disney Princess fans show strongest brand affinity for Mickey Mouse Clubhouse (17.75×), Harry Potter (3.02×), and Superman (1.97×) over the country average.

04

Where do Disney Princess fans live in United States?

Disney Princess fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Disney Princess fans also like?

Beyond Disney Princess itself, the audience over-indexes on Harry Potter (3.02×), Superman (1.97×), Beauty (1.75×), and Shoes (1.86×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Princess. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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