Elsa (Disney) Audience in United States

Elsa (Disney) has an estimated audience of 2,628,160 people in United States. 74.6% are female, 25.4% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Donald Duck, Millie Bobby Brown, Google Maps, Winnie-the-Pooh, Superman.

The average Elsa (Disney) fan in United States is 31.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Donald Duck, Millie Bobby Brown, Google Maps, with strongest over-indexing on Donald Duck (40.94× the country average). Demographically, the Elsa (Disney) audience skews more female with an average age of 31.2, and over-indexes on personality traits such as DIY Mentality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Elsa (Disney) fans

Demographic split for Elsa (Disney) audience in United States
MetricValue
Female74.6%
Male25.4%
Average age31.2
Estimated audience size2,628,160

Audience persona

The typical Elsa (Disney) fan in United States is more female, around 31.2 years old, with strong DIY Mentality tendencies and a notable affinity for Donald Duck.

Top regions in United States

Top regions ranked by reach for Elsa (Disney) in United States
RegionReachAffinity
California308,0261.07×
Texas280,2811.24×
Florida187,6851.05×
New York168,1501.14×
Ohio108,6381.34×
Illinois91,2891.04×
Pennsylvania87,4510.99×
North Carolina83,8841.06×
Georgia82,4931.02×
New Jersey71,2601.07×
Wisconsin71,1091.8×
Michigan71,0831.03×
Virginia67,2361.05×
Tennessee54,5421.03×
Washington53,8841.02×
Indiana51,8811.08×
Arizona50,3870.94×
Massachusetts47,9640.93×
South Carolina46,2381.17×
Missouri43,4171.02×
Maryland42,0080.93×
Alabama38,7261.05×
Louisiana38,5211.14×
Minnesota37,1810.99×
Kentucky37,0441.12×
Colorado36,9530.89×
Utah35,6621.52×
Oklahoma31,4931.08×
Oregon26,0830.87×
Connecticut24,5880.93×
Mississippi23,2221.07×
Nevada22,7010.89×
Arkansas22,3241.03×
Iowa21,1180.98×
Kansas20,4820.99×
West Virginia13,4361.1×
Nebraska13,3521.01×
Idaho12,5510.95×
New Mexico11,1960.85×
Hawaii10,0750.89×
New Hampshire8,2610.8×
Maine7,5930.81×
Rhode Island7,2000.86×
Delaware5,7510.79×
Montana5,7350.79×
Washington, District of Columbia5,5390.7×
South Dakota4,9240.81×
North Dakota4,7050.87×
Alaska4,5570.81×
Vermont2,9860.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Elsa (Disney) audience
BrandAffinityCategory
Donald Duck40.94×Movies & TV
Millie Bobby Brown8.32×Movies & TV
Google Maps4.41×Internet & Social Media
Winnie-the-Pooh18.92×Kids & Family
Superman2.77×Movies & TV
My Little Pony16.39×Kids & Family
Do it yourself (DIY)3.1×Home & Garden
Disneyland Paris10.8×Travel & Leisure
Disney Princess8.1×Kids & Family
Harry Potter2.98×Movies & TV
Houston Astros6.29×Sports
Capital One2.94×Business & Career
Zootopia8.48×Movies & TV
Megamind10.26×Movies & TV
Indeed.com2.59×Business & Career
CR Flamengo17.15×Sports
Lip gloss5.73×Beauty & Wellness
Las Vegas2.8×Travel & Leisure
Scooby-Doo3.09×Movies & TV
Five Below3.14×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Elsa (Disney) audience
TraitClusterScore
DIY MentalityTHRILL1.49
MindfulnessBALANCE1.37
SustainabilityBALANCE1.35
LGBTQ+ IdentityOPEN1.28
Early Adopter MentalityPOWER1.25
Luxury OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Elsa (Disney)
CountryShare
United States21.4%
Japan5.4%
Germany5.3%

See Elsa (Disney) audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Elsa (Disney) have in United States?

Elsa (Disney) has an estimated audience of 2,628,160 people in United States, concentrated in California and Texas.

What is the gender split and age of Elsa (Disney) fans?

74.6% of Elsa (Disney) fans are female, 25.4% are male, with an average age of 31.2 years.

Which brands do Elsa (Disney) fans like most?

Elsa (Disney) fans show strongest brand affinity for Donald Duck (40.94×), Millie Bobby Brown (8.32×), and Google Maps (4.41×) over the country average.

Where do Elsa (Disney) fans live in United States?

Elsa (Disney) fans in United States are most concentrated in California (reach 308,026), Texas (reach 280,281), and Florida (reach 187,685). These three regions account for the largest share of the active audience.

What other brands do Elsa (Disney) fans also like?

Beyond Elsa (Disney) itself, the audience over-indexes on Millie Bobby Brown (8.32×), Google Maps (4.41×), Winnie-the-Pooh (18.92×), and Superman (2.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Elsa (Disney). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.