Rascasse Audience Intelligence

Elsa (Disney) Audience in United States

A data profile of the people who buy, follow and care about Elsa (Disney) in United States — modelled from more than twelve digital signal sources. Elsa (Disney) has an estimated audience of 2,641,473 people in United States.

#36among Animation in United States#576among Movie / TV Show / Series in United States#1610in Movies & TV

The average Elsa (Disney) fan in United States is 31.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Maps, Zootopia, My Little Pony, with strongest over-indexing on Google Maps (5.03× the country average).

Demographically, the Elsa (Disney) audience skews more female with an average age of 31.2, and over-indexes on personality traits such as Mindfulness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Elsa (Disney) fan in United States is more female, around 31.2 years old, with strong Mindfulness tendencies and a notable affinity for Google Maps.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elsa (Disney) profile in United States.

Audience size
2.6M
in United States
Gender
74.6%♀
25.4% male
Age
31.2
average years
Country rank
#11424
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Elsa (Disney) viewers

74.6% are female, 25.4% are male, average age 31.2.

Fig. 02

Gender split

74.6%
Female
25.4%
Male
Demographic split for Elsa (Disney) audience in United States
MetricValue
Female74.6%
Male25.4%
Average age31.2
Estimated audience size2,641,473
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Elsa (Disney) audience in United States
Age bracketShare%
16-1940%
20-2924%
30-3917%
40-4912%
50+7%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Elsa (Disney) audience comes from United States.

Worldwide audience distribution share by country for Elsa (Disney)
CountryShare
United States21.2%
Japan5.4%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elsa (Disney) audience in United States is strongest.

Fig. 05

Top regions by affinity

Elsa (Disney) fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~70K1.70×
02Utah~30K1.45×
03New York~200K1.42×
04Ohio~100K1.32×
05Texas~300K1.24×
06Kentucky~40K1.15×
07South Carolina~40K1.12×
08Louisiana~40K1.11×
09Arkansas~20K1.11×
10Mississippi~20K1.11×
11Alabama~40K1.09×
12North Carolina~90K1.08×
13Indiana~50K1.08×
14West Virginia~10K1.08×
15Michigan~70K1.07×
16Oklahoma~30K1.07×
17New Jersey~70K1.04×
18Illinois~90K1.03×
19Nebraska~10K1.03×
20South Dakota~6K1.03×
21Tennessee~50K1.02×
22Virginia~60K1.01×
23Missouri~40K1.01×
24Georgia~80K1.00×
25Idaho~10K1.00×
26California~300K0.98×
27Pennsylvania~90K0.98×
28Iowa~20K0.97×
29Kansas~20K0.97×
30North Dakota~5K0.97×
31Florida~200K0.96×
32Minnesota~40K0.95×
33Washington~50K0.93×
34Maryland~40K0.93×
35Connecticut~20K0.92×
36Arizona~50K0.90×
37Alaska~5K0.90×
38Massachusetts~50K0.89×
39Hawaii~10K0.88×
40New Hampshire~9K0.86×
41Rhode Island~7K0.86×
42Colorado~40K0.85×
43New Mexico~10K0.85×
44Oregon~30K0.84×
45Nevada~20K0.84×
46Delaware~6K0.84×
47Montana~6K0.82×
48Maine~8K0.81×
49Vermont~3K0.72×
50Washington, District of Columbia~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Elsa (Disney), United States
0.68×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elsa (Disney) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elsa (Disney) audience
#·InterestCategoryAffinity×
01My Little PonyKids & Family17.79×
02Donald DuckMovies & TV16.69×
03ZootopiaMovies & TV14.46×
04MegamindMovies & TV14.28×
05Minnie MouseMovies & TV13.89×
06Winnie-the-PoohKids & Family13.40×
07RonaldinhoSports11.50×
08Meet the RobinsonsMovies & TV11.14×
09Disney PrincessKids & Family8.83×
10Disneyland ParisTravel & Leisure7.10×
11DumboMovies & TV7.10×
12Nick Jr.Movies & TV6.80×
13Millie Bobby BrownMovies & TV5.70×
14Google MapsInternet & Social Media5.03×
15SupermanMovies & TV2.92×
16Las VegasTravel & Leisure2.80×
17Do it yourself (DIY)Home & Garden2.54×
18Harry PotterMovies & TV2.47×
19DisneylandTravel & Leisure2.47×
20Taylor SwiftMusic & Radio2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elsa (Disney) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elsa (Disney) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.46×
DIY MentalityTHRILL1.43×
Price SensitivityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elsa (Disney) audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.76×
Quality AwarenessPREMIUM0.82×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Elsa (Disney) have in United States?

Elsa (Disney) has an estimated audience of 2,641,473 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Elsa (Disney) viewers?

74.6% of Elsa (Disney) fans are female, 25.4% are male, with an average age of 31.2 years.

03

Which brands do Elsa (Disney) fans like most?

Elsa (Disney) fans show strongest brand affinity for Google Maps (5.03×), Zootopia (14.46×), and My Little Pony (17.79×) over the country average.

04

Where do Elsa (Disney) fans live in United States?

Elsa (Disney) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Elsa (Disney) fans also like?

Beyond Elsa (Disney) itself, the audience over-indexes on Zootopia (14.46×), My Little Pony (17.79×), Superman (2.92×), and Disney Princess (8.83×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Elsa (Disney). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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