Elsa (Disney) Audience in Germany
Elsa (Disney) has an estimated audience of 651,336 people in Germany. 78.7% are female, 21.3% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Combat sport, Kuopio, Saving.
The average Elsa (Disney) fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Combat sport, with strongest over-indexing on Rossmann (2.09× the country average). Demographically, the Elsa (Disney) audience skews more female with an average age of 32.2, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation
Demographics of Elsa (Disney) fans
| Metric | Value |
|---|---|
| Female | 78.7% |
| Male | 21.3% |
| Average age | 32.2 |
| Estimated audience size | 651,336 |
Audience persona
The typical Elsa (Disney) fan in Germany is more female, around 32.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 187,451 | 1.32× |
| Bayern | 114,629 | 1.09× |
| Baden-Württemberg | 105,332 | 1.19× |
| Niedersachsen | 70,115 | 1.11× |
| Hessen | 55,357 | 1.12× |
| Rheinland-Pfalz | 36,513 | 1.12× |
| Berlin | 30,739 | 1.06× |
| Sachsen | 28,474 | 0.89× |
| Schleswig-Holstein | 23,282 | 1× |
| Brandenburg | 17,157 | 0.85× |
| Hamburg | 15,567 | 1.06× |
| Thüringen | 14,150 | 0.85× |
| Mecklenburg-Vorpommern | 10,318 | 0.83× |
| Sachsen-Anhalt | 8,159 | 0.48× |
| Saarland | 8,012 | 1× |
| Bremen | 5,824 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.09× | Shopping |
| Home Office | 1.82× | Business & Career |
| Combat sport | 1.99× | Sports |
| Kuopio | 20× | Travel & Leisure |
| Saving | 1.78× | Business & Career |
| Rancidification | 17.65× | Business & Career |
| Time (magazine) | 2.2× | News |
| Kalidou Koulibaly | 20× | Sports |
| Gunzenhausen | 9.18× | Travel & Leisure |
| Škoda Kodiaq | 1.66× | Cars & Mobility |
| Commercial mortgage | 1.5× | Business & Career |
| Bank account | 2.13× | Business & Career |
| Grinch | 1.62× | Movies & TV |
| Cachorro | 2.3× | Pets & Animals |
| Annie Ernaux | 6.36× | Literature |
| Crawley Town F.C. | 13.69× | Sports |
| Hongik University | 6.56× | Business & Career |
| Ipekyol | 2.48× | Shopping |
| Solo climbing | 2.37× | Sports |
| Fatteh | 6.29× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.9 |
| Pet Ownership | JOY | 1.7 |
| Creativity | OPEN | 1.52 |
| DIY Mentality | THRILL | 1.4 |
| Mindfulness | BALANCE | 1.39 |
| Sustainability | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Japan | 5.4% |
| Germany | 5.3% |
See Elsa (Disney) audiences in other countries
More Animation audiences in Germany
- Cars (film) (7,618,180)
- Pokémon (5,142,430)
- Happy New Year (2014 film) (3,924,712)
- Spider-Man (2,076,974)
- Stitch! (1,614,641)
Frequently asked questions
How many fans does Elsa (Disney) have in Germany?
Elsa (Disney) has an estimated audience of 651,336 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Elsa (Disney) fans?
78.7% of Elsa (Disney) fans are female, 21.3% are male, with an average age of 32.2 years.
Which brands do Elsa (Disney) fans like most?
Elsa (Disney) fans show strongest brand affinity for Rossmann (2.09×), Home Office (1.82×), and Combat sport (1.99×) over the country average.
Where do Elsa (Disney) fans live in Germany?
Elsa (Disney) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 187,451), Bayern (reach 114,629), and Baden-Württemberg (reach 105,332). These three regions account for the largest share of the active audience.
What other brands do Elsa (Disney) fans also like?
Beyond Elsa (Disney) itself, the audience over-indexes on Home Office (1.82×), Combat sport (1.99×), Kuopio (20×), and Saving (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Elsa (Disney). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.