Rascasse Audience Intelligence

Elsa (Disney) Audience in Germany

A data profile of the people who buy, follow and care about Elsa (Disney) in Germany — modelled from more than twelve digital signal sources. Elsa (Disney) has an estimated audience of 648,388 people in Germany.

#23among Animation in Germany#443among Movie / TV Show / Series in Germany#1353in Movies & TV

The average Elsa (Disney) fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Walt Disney World, Disney Princess, Millie Bobby Brown, with strongest over-indexing on Walt Disney World (11.57× the country average).

Demographically, the Elsa (Disney) audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Elsa (Disney) fan in Germany is more female, around 32.2 years old, with strong Mindfulness tendencies and a notable affinity for Walt Disney World.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elsa (Disney) profile in Germany.

Audience size
648K
in Germany
Gender
78.7%♀
21.3% male
Age
32.2
average years
Country rank
#9455
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Elsa (Disney) viewers

78.7% are female, 21.3% are male, average age 32.2.

Fig. 02

Gender split

78.7%
Female
21.3%
Male
Demographic split for Elsa (Disney) audience in Germany
MetricValue
Female78.7%
Male21.3%
Average age32.2
Estimated audience size648,388
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Elsa (Disney) audience in Germany
Age bracketShare%
16-1930%
20-2929%
30-3923%
40-4913%
50+5%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Elsa (Disney) audience comes from Germany.

Worldwide audience distribution share by country for Elsa (Disney)
CountryShare
United States21.2%
Japan5.4%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elsa (Disney) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Elsa (Disney) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.27×
02Baden-Württemberg~100K1.15×
03Rheinland-Pfalz~40K1.11×
04Hessen~50K1.09×
05Bayern~100K1.08×
06Niedersachsen~70K1.07×
07Saarland~9K1.07×
08Bremen~6K1.05×
09Hamburg~20K1.04×
10Berlin~30K0.99×
11Schleswig-Holstein~20K0.99×
12Thüringen~10K0.90×
13Sachsen~30K0.88×
14Brandenburg~20K0.86×
15Mecklenburg-Vorpommern~10K0.86×
16Sachsen-Anhalt~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Elsa (Disney), Germany
0.64×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elsa (Disney) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elsa (Disney) audience
#·InterestCategoryAffinity×
01Donald DuckMovies & TV22.36×
02Jude LawMovies & TV20.00×
03Despicable MeMovies & TV18.60×
04Kung Fu PandaMovies & TV17.44×
05My Little PonyKids & Family17.08×
06Disney PrincessKids & Family15.69×
07Bob the BuilderMovies & TV14.55×
08Finding NemoMovies & TV14.40×
09Catherine O'HaraMovies & TV13.06×
10Walt Disney WorldTravel & Leisure11.57×
11Frozen (2013 film)Movies & TV11.05×
12Mickey MouseMovies & TV10.06×
13Scooby-DooMovies & TV9.33×
14Millie Bobby BrownMovies & TV8.94×
15DisneylandTravel & Leisure7.00×
16SupermanMovies & TV4.43×
17Child developmentBusiness & Career4.42×
18HugendubelShopping3.67×
19Harry PotterMovies & TV3.51×
20Do it yourself (DIY)Home & Garden2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elsa (Disney) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elsa (Disney) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.97×
Pet OwnershipJOY1.89×
CreativityOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elsa (Disney) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.82×
Risk AppetiteTHRILL0.85×
PatriotismCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Elsa (Disney) have in Germany?

Elsa (Disney) has an estimated audience of 648,388 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Elsa (Disney) viewers?

78.7% of Elsa (Disney) fans are female, 21.3% are male, with an average age of 32.2 years.

03

Which brands do Elsa (Disney) fans like most?

Elsa (Disney) fans show strongest brand affinity for Walt Disney World (11.57×), Disney Princess (15.69×), and Millie Bobby Brown (8.94×) over the country average.

04

Where do Elsa (Disney) fans live in Germany?

Elsa (Disney) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Elsa (Disney) fans also like?

Beyond Elsa (Disney) itself, the audience over-indexes on Disney Princess (15.69×), Millie Bobby Brown (8.94×), Jude Law (20×), and Harry Potter (3.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in Germany

See Elsa (Disney) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Elsa (Disney). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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