Frozen (2013 film) Audience in Germany

Frozen (2013 film) has an estimated audience of 862,137 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Catherine O'Hara, Scooby-Doo, Snow White, Pocahontas (1995 film), Harry Potter.

Frozen (2013 film) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Catherine O'Hara. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Catherine O'Hara, Scooby-Doo, Snow White, with strongest over-indexing on Catherine O'Hara (13.38× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Frozen (2013 film) fans

Demographic split for Frozen (2013 film) audience in Germany
MetricValue
Estimated audience size862,137

Audience persona

The typical Frozen (2013 film) fan in Germany shows strong Family Orientation tendencies and a notable affinity for Catherine O'Hara.

Top regions in Germany

Top regions ranked by reach for Frozen (2013 film) in Germany
RegionReachAffinity
Nordrhein-Westfalen230,6021.1×
Bayern175,0741.14×
Baden-Württemberg150,7151.15×
Niedersachsen93,5361×
Hessen89,8091.23×
Berlin50,9561.19×
Rheinland-Pfalz47,5580.99×
Sachsen44,0390.94×
Schleswig-Holstein32,3050.94×
Hamburg25,5521.18×
Brandenburg25,5160.86×
Sachsen-Anhalt21,0190.85×
Thüringen20,2480.83×
Mecklenburg-Vorpommern14,5170.79×
Saarland9,9350.84×
Bremen8,0350.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frozen (2013 film) audience
BrandAffinityCategory
Catherine O'Hara13.38×Movies & TV
Scooby-Doo7.37×Movies & TV
Snow White10.66×Movies & TV
Pocahontas (1995 film)16.37×Movies & TV
Harry Potter2.18×Movies & TV
Beetlejuice5.5×Movies & TV
Superhero film8.3×Movies & TV
Baby food3.5×Kids & Family
Mulan (1998 film)9.35×Movies & TV
Do it yourself (DIY)2.05×Home & Garden
Tangled11.58×Movies & TV
Shrek10.66×Movies & TV
Disneyland4.11×Travel & Leisure
Bambi10.7×Movies & TV
Primark2.49×Shopping
Garfield12.9×Movies & TV
Deichmann2.12×Shopping
Florian Silbereisen2.98×Music & Radio
Walt Disney World3.94×Travel & Leisure
Lieferando.de1.98×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frozen (2013 film) audience
TraitClusterScore
Family OrientationCONSERVATISM1.4
DIY MentalityTHRILL1.37
CreativityOPEN1.29
IndividualismJOY1.28
Convenience OrientationPREMIUM1.24
SustainabilityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Frozen (2013 film)
CountryShare
United States34.2%
Brazil7.0%
United Kingdom6.8%

See Frozen (2013 film) audiences in other countries

More Animation audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frozen (2013 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.