Top 50 Toys in United States
This curated ranking covers the 50 largest toys in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 64 toys tracked in United States, the 50 ranked here account for the largest measured audience reach. Pop Mart, Lego and Labubu lead the list with a combined estimated audience of 56,382,960 people. Across all 50 entries the average audience size is 2,538,352, and the largest, Pop Mart, reaches around 21,963,370 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each toys, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Pop Mart |
21,963,370 | 32.6% | Toys | Shopping |
| 2 |  Lego |
19,538,637 | 17.5% | Toys | Kids & Family |
| 3 |  Labubu |
14,880,953 | 27.7% | Toys | Kids & Family |
| 4 |  Disney Princess |
11,306,683 | 37.4% | Toys | Kids & Family |
| 5 |  Hello Kitty |
9,931,968 | 26.8% | Toys | Kids & Family |
| 6 |  Barbie |
8,354,313 | 22.7% | Toys | Kids & Family |
| 7 |  Hasbro |
5,551,676 | 51.9% | Toys | Kids & Family |
| 8 |  Mattel |
5,154,473 | 29.7% | Toys | Kids & Family |
| 9 |  Squishmallows |
4,307,000 | 33.3% | Toys | Kids & Family |
| 10 |  Hot Wheels |
3,211,721 | 14.1% | Toys | Kids & Family |
| 11 |  Build-A-Bear Workshop |
2,543,744 | 61.2% | Toys | Kids & Family |
| 12 |  Crayola |
2,094,527 | 53.0% | Toys | Kids & Family |
| 13 |  Play-Doh |
1,745,540 | 21.8% | Toys | Kids & Family |
| 14 |  Lego Star Wars |
1,630,799 | 21.2% | Toys | Kids & Family |
| 15 |  Little Tikes |
1,352,463 | 51.1% | Toys | Kids & Family |
| 16 |  Lego Batman |
1,315,076 | 28.0% | Toys | Kids & Family |
| 17 |  Lego Marvel Super Heroes |
1,201,658 | 32.3% | Toys | Kids & Family |
| 18 |  Melissa & Doug |
1,016,511 | 65.7% | Toys | Kids & Family |
| 19 |  Nerf |
881,962 | 15.8% | Toys | Kids & Family |
| 20 |  Lego Ninjago |
836,922 | 19.9% | Toys | Kids & Family |
| 21 |  Toniebox |
687,211 | 17.8% | Toys | Kids & Family |
| 22 |  Lego Duplo |
639,909 | 11.3% | Toys | Kids & Family |
| 23 |  Lego City |
624,890 | 14.3% | Toys | Kids & Family |
| 24 |  Lego Pirates |
535,712 | 44.4% | Toys | Kids & Family |
| 25 |  Lego Minecraft |
464,843 | 10.3% | Toys | Kids & Family |
| 26 |  Lego Mindstorms |
463,709 | 20.7% | Toys | Kids & Family |
| 27 |  Playmobil |
443,385 | 4.5% | Toys | Kids & Family |
| 28 |  K'Nex |
379,086 | 53.1% | Toys | Kids & Family |
| 29 |  Lego Technic |
318,935 | 5.8% | Toys | Kids & Family |
| 30 |  Ravensburger |
296,135 | 9.6% | Toys | Kids & Family |
| 31 |  Tegu |
289,955 | 67.1% | Toys | Kids & Family |
| 32 |  Mega Bloks |
289,566 | 27.4% | Toys | Kids & Family |
| 33 |  Lego Friends |
251,893 | 9.4% | Toys | Kids & Family |
| 34 |  Lego Toy Story |
244,795 | 34.2% | Toys | Kids & Family |
| 35 |  Lego Creator |
228,561 | 13.9% | Toys | Kids & Family |
| 36 |  Lego Space |
227,618 | 21.3% | Toys | Kids & Family |
| 37 |  Schleich |
225,743 | 8.3% | Toys | Kids & Family |
| 38 |  Playskool |
196,971 | 10.1% | Toys | Kids & Family |
| 39 |  Jakks Pacific |
188,407 | 61.9% | Toys | Kids & Family |
| 40 |  Lego Dimensions |
167,392 | 45.7% | Toys | Kids & Family |
| 41 | Hexbug |
151,064 | 69.8% | Toys | Kids & Family |
| 42 |  Revell |
136,932 | 15.8% | Toys | Kids & Family |
| 43 |  Tamiya Corporation |
110,958 | 11.2% | Toys | Kids & Family |
| 44 |  Roco |
107,100 | 19.2% | Toys | Kids & Family |
| 45 |  Fleischmann (model railroads) |
93,829 | 15.0% | Toys | Kids & Family |
| 46 |  Bachmann Industries |
91,071 | 23.4% | Toys | Kids & Family |
| 47 |  Noch (model railroads) |
80,966 | 17.9% | Toys | Kids & Family |
| 48 |  Hotel deLuxe |
65,894 | 33.8% | Toys | Kids & Family |
| 49 |  PIKO |
51,268 | 4.1% | Toys | Kids & Family |
| 50 |  Wm. K. Walthers |
43,840 | 46.6% | Toys | Kids & Family |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each toys by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest toys in United States?
Pop Mart currently leads with an estimated audience of 21,963,370 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.