Labubu Audience in United States

Labubu has an estimated audience of 13,907,235 people in United States. 54.7% are female, 45.3% are male, average age 31.7. Top regions: California, Texas, New York. Top brand affinities: Indeed.com, BTS, Group buying, Jollibee, Anime and manga fandom.

The average Labubu fan in United States is 31.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Indeed.com, BTS, Group buying, with strongest over-indexing on Indeed.com (4.56× the country average). Demographically, the Labubu audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Labubu fans

Demographic split for Labubu audience in United States
MetricValue
Female54.7%
Male45.3%
Average age31.7
Estimated audience size13,907,235

Audience persona

The typical Labubu fan in United States is balanced, around 31.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Labubu in United States
RegionReachAffinity
California7,634,8164.99×
Texas3,117,4282.61×
New York1,077,9541.39×
Florida872,7650.93×
Illinois811,3211.75×
Washington587,0902.1×
Nevada494,3703.68×
Georgia396,7830.93×
New Jersey376,2431.06×
North Carolina326,1920.78×
Hawaii293,5334.91×
Virginia285,2390.84×
Colorado282,6981.29×
Oregon280,6101.76×
Pennsylvania269,6320.58×
Massachusetts233,5430.85×
Maryland195,5330.82×
Tennessee176,2170.63×
Minnesota174,9510.88×
Ohio174,0740.41×
Michigan173,5380.48×
Indiana161,0790.63×
Oklahoma155,3981.01×
Arizona140,9360.5×
Utah138,0691.11×
Wisconsin129,0830.62×
New Mexico121,3051.74×
South Carolina111,0910.53×
Missouri100,4900.45×
Connecticut98,2610.7×
Louisiana98,1930.55×
Kansas90,7100.83×
Kentucky79,4010.46×
Arkansas71,2190.62×
Iowa59,2880.52×
Nebraska53,2800.76×
Idaho49,6040.71×
Mississippi45,9720.4×
Rhode Island29,4990.67×
Washington, District of Columbia26,6130.64×
Alabama24,2040.12×
Delaware22,5060.59×
New Hampshire20,1580.37×
West Virginia20,0560.31×
Alaska16,3670.55×
Maine13,6260.27×
Montana12,3930.32×
North Dakota11,2760.39×
South Dakota10,4780.33×
Wyoming8,1710.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Labubu audience
BrandAffinityCategory
Indeed.com4.56×Business & Career
BTS12.31×Music & Radio
Group buying13.42×Shopping
Jollibee9.39×Food & Beverages
Anime and manga fandom5.29×Literature
Google Maps3.34×Internet & Social Media
Superman1.76×Movies & TV
Houston Astros5.51×Sports
Depop8.31×Fashion & Accessoires
Beetlejuice3.07×Movies & TV
Capital One2.53×Business & Career
Do it yourself (DIY)2.07×Home & Garden
Manga3.28×Literature
Rakuten6.76×Shopping
Kia Sportage12.4×Cars & Mobility
Google News3.34×News
Wattpad6.34×Internet & Social Media
Harry Potter1.98×Movies & TV
Autism Awareness5.12×Health
Astro (Malaysian satellite television)11.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Labubu audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.86
Early Adopter MentalityPOWER1.39
SustainabilityBALANCE1.18
Pet OwnershipJOY1.17
Luxury OrientationPREMIUM1.17
Sports ActivityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Labubu
CountryShare
United States25.3%
Germany5.5%
Brazil5.2%

See Labubu audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Labubu have in United States?

Labubu has an estimated audience of 13,907,235 people in United States, concentrated in California and Texas.

What is the gender split and age of Labubu fans?

54.7% of Labubu fans are female, 45.3% are male, with an average age of 31.7 years.

Which brands do Labubu fans like most?

Labubu fans show strongest brand affinity for Indeed.com (4.56×), BTS (12.31×), and Group buying (13.42×) over the country average.

Where do Labubu fans live in United States?

Labubu fans in United States are most concentrated in California (reach 7,634,816), Texas (reach 3,117,428), and New York (reach 1,077,954). These three regions account for the largest share of the active audience.

What other brands do Labubu fans also like?

Beyond Labubu itself, the audience over-indexes on BTS (12.31×), Group buying (13.42×), Jollibee (9.39×), and Anime and manga fandom (5.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Labubu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.