Melissa & Doug Audience in United States

Melissa & Doug logo

Melissa & Doug has an estimated audience of 1,016,511 people in United States. 75.0% are female, 25.0% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Saving, Mothercare, Eli Lilly, Elsword, Pillow.

The average Melissa & Doug fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Saving, Mothercare, Eli Lilly, with strongest over-indexing on Saving (4.06× the country average). Demographically, the Melissa & Doug audience skews more female with an average age of 41.5, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Melissa & Doug fans

Demographic split for Melissa & Doug audience in United States
MetricValue
Female75.0%
Male25.0%
Average age41.5
Estimated audience size1,016,511

Audience persona

The typical Melissa & Doug fan in United States is more female, around 41.5 years old, with strong DIY Mentality tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Melissa & Doug in United States
RegionReachAffinity
California101,1990.91×
Texas75,3540.86×
New York71,0551.25×
Florida48,0840.7×
Pennsylvania44,0881.29×
Illinois38,1641.13×
New Jersey36,7451.42×
Ohio35,6981.14×
North Carolina29,8860.98×
Michigan29,3251.1×
Massachusetts26,3321.31×
Georgia24,7540.79×
Virginia23,1260.93×
Connecticut22,3442.19×
Indiana21,1841.14×
Tennessee21,1461.04×
Washington18,0980.89×
Maryland16,5890.95×
Wisconsin16,5501.08×
Kentucky15,8861.25×
Missouri15,6600.96×
Arizona15,5480.75×
Minnesota14,2430.98×
South Carolina13,9320.91×
Alabama13,7830.97×
Louisiana12,4760.95×
Colorado12,2760.77×
Oklahoma10,6440.94×
Oregon10,4520.9×
Iowa9,5181.14×
Arkansas8,9021.06×
Kansas7,6410.95×
Utah7,4990.82×
Mississippi7,0090.84×
Nevada6,5800.67×
New Hampshire5,4371.36×
Nebraska5,3151.04×
West Virginia5,2961.12×
Maine4,5821.26×
Idaho4,5370.89×
Rhode Island3,8141.18×
New Mexico3,0800.6×
Delaware2,7850.99×
Hawaii2,5100.57×
Vermont2,3581.32×
South Dakota2,2480.96×
Montana2,0900.74×
North Dakota2,0390.98×
Washington, District of Columbia1,9680.64×
Alaska1,3600.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Melissa & Doug audience
BrandAffinityCategory
Saving4.06×Business & Career
Mothercare3.25×Kids & Family
Eli Lilly6.57×Health
Elsword12.75×Games
Pillow1.6×Home & Garden
Lulu 黃路梓茵1.64×Movies & TV
Ludo (board game)6.8×Games
Kansas1.51×Travel & Leisure
Soldering iron1.72×Home & Garden
Cachorro2.76×Pets & Animals
English literature3.42×Literature
Necktie2.39×Fashion & Accessoires
Hayward, California4.67×Travel & Leisure
Noodle (Gorillaz)1.52×Music & Radio
Iron Man (film)2.01×Movies & TV
Home staging2.2×Home & Garden
IPM7.5×
Voter registration1.91×Politics & Society
WFTS-TV2.27×Movies & TV
Fox & Friends1.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Melissa & Doug audience
TraitClusterScore
DIY MentalityTHRILL1.67
Family OrientationCONSERVATISM1.66
Community OrientationOPEN1.48
ExtroversionTHRILL1.48
CreativityOPEN1.46
IndulgenceJOY1.46

Worldwide distribution

Worldwide audience distribution share by country for Melissa & Doug
CountryShare
United States66.7%
United Kingdom7.5%
Canada5.5%

See Melissa & Doug audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Melissa & Doug have in United States?

Melissa & Doug has an estimated audience of 1,016,511 people in United States, concentrated in California and Texas.

What is the gender split and age of Melissa & Doug fans?

75.0% of Melissa & Doug fans are female, 25.0% are male, with an average age of 41.5 years.

Which brands do Melissa & Doug fans like most?

Melissa & Doug fans show strongest brand affinity for Saving (4.06×), Mothercare (3.25×), and Eli Lilly (6.57×) over the country average.

Where do Melissa & Doug fans live in United States?

Melissa & Doug fans in United States are most concentrated in California (reach 101,199), Texas (reach 75,354), and New York (reach 71,055). These three regions account for the largest share of the active audience.

What other brands do Melissa & Doug fans also like?

Beyond Melissa & Doug itself, the audience over-indexes on Mothercare (3.25×), Eli Lilly (6.57×), Elsword (12.75×), and Pillow (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Melissa & Doug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.