Rascasse Audience Intelligence

Little Tikes Target Market in United States

A data profile of the people who buy, follow and care about Little Tikes in United States — modelled from more than twelve digital signal sources. Little Tikes has an estimated audience of 1,355,997 people in United States.

#15among Toys in United States#1950among Brand in United States#380in Kids & Family

The average Little Tikes fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Ohio.

Top brand affinities include Sofia the First, Bath and Bodyworks, Bernadette Peters, with strongest over-indexing on Sofia the First (42.12× the country average).

Demographically, the Little Tikes audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Little Tikes fan in United States is more female, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Sofia the First.

Category: Kids & Family · Type: Brand · Subtype: Toys

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Little Tikes profile in United States.

Audience size
1.4M
in United States
Gender
74.0%♀
26.0% male
Age
41.6
average years
Country rank
#19106
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Little Tikes

74.0% are female, 26.0% are male, average age 41.6.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Little Tikes audience in United States
MetricValue
Female74.0%
Male26.0%
Average age41.6
Estimated audience size1,355,997
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Little Tikes audience in United States
Age bracketShare%
16-198%
20-2924%
30-3925%
40-4920%
50+23%
Fig. 04

Worldwide distribution

50.8%

of the worldwide Little Tikes audience comes from United States.

Worldwide audience distribution share by country for Little Tikes
CountryShare
United States50.8%
United Kingdom17.8%
Australia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Little Tikes audience in United States is strongest.

Fig. 05

Top regions by affinity

Little Tikes customers by region in United States
#RegionReachAffinity×
01Ohio~90K2.04×
02West Virginia~9K1.39×
03Iowa~20K1.37×
04Kentucky~20K1.29×
05South Dakota~4K1.29×
06Indiana~30K1.21×
07Nebraska~8K1.19×
08Maine~6K1.19×
09Michigan~40K1.17×
10Oklahoma~20K1.16×
11Missouri~30K1.15×
12Alabama~20K1.15×
13Arkansas~10K1.13×
14North Dakota~3K1.13×
15Pennsylvania~50K1.12×
16Minnesota~20K1.12×
17Mississippi~10K1.12×
18Kansas~10K1.12×
19Louisiana~20K1.09×
20New Hampshire~6K1.09×
21Tennessee~30K1.07×
22Wisconsin~20K1.03×
23Illinois~50K1.02×
24North Carolina~40K0.96×
25Connecticut~10K0.96×
26Texas~100K0.95×
27South Carolina~20K0.95×
28Delaware~4K0.95×
29Rhode Island~4K0.93×
30New Jersey~30K0.92×
31Idaho~6K0.92×
32Massachusetts~20K0.91×
33Vermont~2K0.90×
34Montana~3K0.89×
35Georgia~40K0.86×
36Utah~10K0.85×
37California~100K0.84×
38Virginia~30K0.84×
39New York~60K0.83×
40Alaska~2K0.83×
41Arizona~20K0.81×
42Maryland~20K0.80×
43Oregon~10K0.77×
44New Mexico~5K0.77×
45Washington~20K0.75×
46Florida~70K0.72×
47Colorado~20K0.72×
48Hawaii~4K0.72×
49Nevada~9K0.70×
50Washington, District of Columbia~2K0.54×
Fig. 06

Affinity by region

Affinity by region — Little Tikes, United States
0.54×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Little Tikes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Little Tikes audience
#·InterestCategoryAffinity×
01Sofia the FirstMovies & TV42.12×
02Bernadette PetersMovies & TV37.17×
03DreddMovies & TV36.76×
04Valiant (comics)Literature34.91×
05Polly PocketKids & Family33.19×
06The CroodsMovies & TV31.98×
07VTechKids & Family31.79×
08Melissa & DougKids & Family31.60×
09Trick 'r TreatMovies & TV24.98×
10David BromstadMovies & TV22.67×
11Play-DohKids & Family19.64×
12Bubble GuppiesMovies & TV19.09×
13Sonic the Hedgehog (series)Games16.40×
14Mickey Mouse ClubhouseMovies & TV13.84×
15ZootopiaMovies & TV12.87×
16Bath and BodyworksShopping10.46×
17The Children's PlaceKids & Family7.98×
18Five BelowShopping6.69×
19Old NavyFashion & Accessoires3.01×
20Kohl'sShopping2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Little Tikes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Little Tikes audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.83×
Price SensitivityPREMIUM1.72×
DIY MentalityTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Little Tikes audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.11×
Pet OwnershipJOY1.13×
Luxury OrientationPREMIUM1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Little Tikes's target market in United States?

Little Tikes's target market in United States covers an estimated 1,355,997 people, concentrated in California and Texas.

02

What is the gender split and age of Little Tikes customers?

74.0% of the Little Tikes audience are female, 26.0% are male, with an average age of 41.6 years.

03

Which brands do Little Tikes fans like most?

Little Tikes fans show strongest brand affinity for Sofia the First (42.12×), Bath and Bodyworks (10.46×), and Bernadette Peters (37.17×) over the country average.

04

Where do Little Tikes fans live in United States?

Little Tikes fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Ohio (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Little Tikes fans also like?

Beyond Little Tikes itself, the audience over-indexes on Bath and Bodyworks (10.46×), Bernadette Peters (37.17×), Five Below (6.69×), and The Croods (31.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Little Tikes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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