Little Tikes Audience in United States

Little Tikes logo

Little Tikes has an estimated audience of 1,352,463 people in United States. 74.0% are female, 26.0% are male, average age 41.6. Top regions: California, Texas, Ohio. Top brand affinities: Sofia the First, Bath and Bodyworks, Bernadette Peters, The Croods, Five Below.

The average Little Tikes fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Ohio. Top brand affinities include Sofia the First, Bath and Bodyworks, Bernadette Peters, with strongest over-indexing on Sofia the First (42.12× the country average). Demographically, the Little Tikes audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Little Tikes fans

Demographic split for Little Tikes audience in United States
MetricValue
Female74.0%
Male26.0%
Average age41.6
Estimated audience size1,352,463

Audience persona

The typical Little Tikes fan in United States is more female, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Sofia the First.

Top regions in United States

Top regions ranked by reach for Little Tikes in United States
RegionReachAffinity
California131,2080.88×
Texas116,2561×
Ohio82,1131.97×
Florida70,1560.77×
New York68,0460.9×
Pennsylvania54,2191.19×
Illinois49,4791.1×
Michigan43,1761.22×
North Carolina40,9141.01×
Georgia37,0460.89×
New Jersey33,5200.97×
Indiana31,5001.27×
Tennessee30,2891.12×
Virginia28,1420.85×
Missouri26,4721.21×
Massachusetts25,4890.96×
Arizona22,5190.82×
Alabama21,9551.16×
Kentucky21,2441.25×
Wisconsin21,1521.04×
Washington20,6600.76×
South Carolina20,5781.01×
Minnesota20,5371.06×
Maryland19,4610.84×
Louisiana18,9821.09×
Oklahoma18,1301.21×
Colorado15,3530.72×
Iowa15,2331.37×
Connecticut13,4140.99×
Mississippi12,8271.15×
Arkansas12,4431.12×
Kansas12,2471.15×
Oregon11,4840.74×
Utah10,1690.84×
Nevada8,8760.68×
West Virginia8,7671.39×
Nebraska8,0341.18×
Maine6,0681.25×
Idaho5,8800.87×
New Hampshire5,6781.07×
New Mexico4,9370.73×
South Dakota4,1201.32×
Rhode Island3,9610.92×
Hawaii3,7870.65×
Delaware3,2520.87×
North Dakota3,0621.1×
Montana3,0290.81×
Vermont1,9200.81×
Alaska1,8000.62×
Washington, District of Columbia1,6330.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Little Tikes audience
BrandAffinityCategory
Sofia the First42.12×Movies & TV
Bath and Bodyworks10.46×Shopping
Bernadette Peters37.17×Movies & TV
The Croods31.98×Movies & TV
Five Below6.69×Shopping
Zootopia12.87×Movies & TV
Polly Pocket33.19×Kids & Family
Melissa & Doug31.6×Kids & Family
Dredd36.76×Movies & TV
Trick 'r Treat24.98×Movies & TV
Bubble Guppies19.09×Movies & TV
Play-Doh19.64×Kids & Family
David Bromstad22.67×Movies & TV
Valiant (comics)34.91×Literature
Mickey Mouse Clubhouse13.84×Movies & TV
VTech31.79×Kids & Family
Kohl's2.9×Shopping
Old Navy3.01×Fashion & Accessoires
My Little Pony12.36×Kids & Family
Gymboree10.31×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Little Tikes audience
TraitClusterScore
Family OrientationCONSERVATISM1.64
ExtroversionTHRILL1.32
Price SensitivityPREMIUM1.29
IndulgenceJOY1.24
Convenience OrientationPREMIUM1.22
CreativityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Little Tikes
CountryShare
United States50.8%
United Kingdom17.9%
Australia4.9%

See Little Tikes audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Little Tikes have in United States?

Little Tikes has an estimated audience of 1,352,463 people in United States, concentrated in California and Texas.

What is the gender split and age of Little Tikes fans?

74.0% of Little Tikes fans are female, 26.0% are male, with an average age of 41.6 years.

Which brands do Little Tikes fans like most?

Little Tikes fans show strongest brand affinity for Sofia the First (42.12×), Bath and Bodyworks (10.46×), and Bernadette Peters (37.17×) over the country average.

Where do Little Tikes fans live in United States?

Little Tikes fans in United States are most concentrated in California (reach 131,208), Texas (reach 116,256), and Ohio (reach 82,113). These three regions account for the largest share of the active audience.

What other brands do Little Tikes fans also like?

Beyond Little Tikes itself, the audience over-indexes on Bath and Bodyworks (10.46×), Bernadette Peters (37.17×), The Croods (31.98×), and Five Below (6.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Little Tikes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.