VTech Audience in United States

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VTech has an estimated audience of 601,342 people in United States. 75.1% are female, 24.9% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Sofia the First, Care Bears, The Croods, Polly Pocket, Zootopia.

The average VTech fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sofia the First, Care Bears, The Croods, with strongest over-indexing on Sofia the First (94.91× the country average). Demographically, the VTech audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of VTech fans

Demographic split for VTech audience in United States
MetricValue
Female75.1%
Male24.9%
Average age38.6
Estimated audience size601,342

Audience persona

The typical VTech fan in United States is more female, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for Sofia the First.

Top regions in United States

Top regions ranked by reach for VTech in United States
RegionReachAffinity
California63,6840.96×
Texas56,4751.09×
Florida41,5611.02×
New York35,8561.07×
Virginia30,2242.06×
Pennsylvania23,0251.14×
Michigan22,0391.4×
Illinois21,4971.07×
Georgia21,4951.16×
Ohio20,3591.1×
North Carolina19,7711.09×
New Jersey16,3081.07×
Maryland13,5631.31×
Indiana12,5661.14×
Tennessee11,4990.95×
Wisconsin11,4891.27×
Massachusetts11,3390.96×
Washington10,7070.89×
Missouri10,6451.1×
South Carolina10,2091.13×
Arizona9,9720.81×
Louisiana9,6911.25×
Alabama8,9291.06×
Kentucky8,5511.13×
Minnesota8,0710.94×
Colorado7,2070.76×
Oklahoma6,8551.03×
Connecticut6,0231×
Oregon5,7920.84×
Arkansas5,3171.07×
Nevada4,7640.82×
Mississippi4,6780.94×
Iowa4,5950.93×
Utah4,4410.82×
West Virginia4,4211.58×
Kansas4,0110.85×
Nebraska2,7380.91×
New Hampshire2,2610.95×
Rhode Island2,2141.16×
Idaho2,2090.73×
New Mexico2,1500.71×
Maine2,1400.99×
Hawaii1,8470.71×
Washington, District of Columbia1,6990.94×
Delaware1,3800.83×
Montana1,1080.66×
Vermont9770.93×
North Dakota9570.77×
South Dakota9380.67×
Alaska7790.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for VTech audience
BrandAffinityCategory
Sofia the First94.91×Movies & TV
Care Bears73.67×Kids & Family
The Croods60.53×Movies & TV
Polly Pocket70.14×Kids & Family
Zootopia22.2×Movies & TV
toy story24.92×Movies & TV
Sonic the Hedgehog (series)35.95×Games
Bubble Guppies34.36×Movies & TV
Doc McStuffins43.95×Movies & TV
Duffy the Disney Bear177.53×Movies & TV
Mickey Mouse Clubhouse26.22×Movies & TV
Melissa & Doug43.67×Kids & Family
Tom and Jerry23.9×Movies & TV
Playskool86.62×Kids & Family
Daniel Tiger's Neighborhood31.79×Movies & TV
My Little Pony19.04×Kids & Family
Play-Doh27.46×Kids & Family
Little Tikes30.99×Kids & Family
Frozen (2013 film)11.07×Movies & TV
Lego Duplo41.1×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by VTech audience
TraitClusterScore
Need for SecurityCONSERVATISM4.18
Family OrientationCONSERVATISM2.29
Price SensitivityPREMIUM1.56
Convenience OrientationPREMIUM1.31
CreativityOPEN1.26
ExtroversionTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for VTech
CountryShare
United States24.6%
France11.5%
Germany9.5%

See VTech audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does VTech have in United States?

VTech has an estimated audience of 601,342 people in United States, concentrated in California and Texas.

What is the gender split and age of VTech fans?

75.1% of VTech fans are female, 24.9% are male, with an average age of 38.6 years.

Which brands do VTech fans like most?

VTech fans show strongest brand affinity for Sofia the First (94.91×), Care Bears (73.67×), and The Croods (60.53×) over the country average.

Where do VTech fans live in United States?

VTech fans in United States are most concentrated in California (reach 63,684), Texas (reach 56,475), and Florida (reach 41,561). These three regions account for the largest share of the active audience.

What other brands do VTech fans also like?

Beyond VTech itself, the audience over-indexes on Care Bears (73.67×), The Croods (60.53×), Polly Pocket (70.14×), and Zootopia (22.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for VTech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.