Rascasse Audience Intelligence

VTech Target Market in United States

A data profile of the people who buy, follow and care about VTech in United States — modelled from more than twelve digital signal sources. VTech has an estimated audience of 598,738 people in United States.

#3400among Brand in United States#533in Kids & Family

The average VTech fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sofia the First, Care Bears, Polly Pocket, with strongest over-indexing on Sofia the First (94.91× the country average).

Demographically, the VTech audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical VTech fan in United States is more female, around 38.6 years old, with strong Family Orientation tendencies and a notable affinity for Sofia the First.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VTech profile in United States.

Audience size
599K
in United States
Gender
75.1%♀
24.9% male
Age
38.6
average years
Country rank
#32851
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of VTech

75.1% are female, 24.9% are male, average age 38.6.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for VTech audience in United States
MetricValue
Female75.1%
Male24.9%
Average age38.6
Estimated audience size598,738
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the VTech audience in United States
Age bracketShare%
16-1910%
20-2930%
30-3928%
40-4917%
50+15%
Fig. 04

Worldwide distribution

24.4%

of the worldwide VTech audience comes from United States.

Worldwide audience distribution share by country for VTech
CountryShare
United States24.4%
France11.5%
Germany9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VTech audience in United States is strongest.

Fig. 05

Top regions by affinity

VTech customers by region in United States
#RegionReachAffinity×
01Virginia~30K2.10×
02Louisiana~10K1.45×
03West Virginia~4K1.44×
04Maryland~10K1.30×
05Michigan~20K1.20×
06Kentucky~9K1.14×
07Texas~60K1.13×
08Ohio~20K1.13×
09Mississippi~6K1.13×
10Wisconsin~10K1.11×
11Alabama~9K1.11×
12Pennsylvania~20K1.10×
13Georgia~20K1.10×
14Indiana~10K1.10×
15North Carolina~20K1.08×
16South Carolina~10K1.08×
17Arkansas~5K1.08×
18Rhode Island~2K1.08×
19Missouri~10K1.06×
20Florida~40K1.04×
21Illinois~20K1.04×
22New Jersey~20K1.04×
23Tennessee~10K1.04×
24New York~30K1.03×
25Oklahoma~7K1.03×
26Connecticut~6K1.00×
27California~70K0.99×
28Nebraska~3K0.97×
29Delaware~2K0.97×
30Massachusetts~10K0.94×
31Iowa~5K0.94×
32New Hampshire~2K0.94×
33Maine~2K0.93×
34Washington, District of Columbia~2K0.93×
35Vermont<1K0.92×
36Kansas~4K0.91×
37South Dakota~1K0.89×
38Minnesota~8K0.87×
39North Dakota~1K0.87×
40Nevada~5K0.86×
41Washington~10K0.85×
42Arizona~10K0.84×
43Idaho~2K0.82×
44Alaska~1K0.82×
45Oregon~6K0.81×
46Utah~4K0.79×
47New Mexico~2K0.78×
48Montana~1K0.78×
49Colorado~7K0.77×
50Hawaii~2K0.77×
Fig. 06

Affinity by region

Affinity by region — VTech, United States
0.77×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VTech audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VTech audience
#·InterestCategoryAffinity×
01Duffy the Disney BearMovies & TV177.53×
02Sofia the FirstMovies & TV94.91×
03PlayskoolKids & Family86.62×
04Care BearsKids & Family73.67×
05Polly PocketKids & Family70.14×
06The CroodsMovies & TV60.53×
07Doc McStuffinsMovies & TV43.95×
08Melissa & DougKids & Family43.67×
09Lego DuploKids & Family41.10×
10Sonic the Hedgehog (series)Games35.95×
11Bubble GuppiesMovies & TV34.36×
12Little TikesKids & Family30.99×
13Play-DohKids & Family27.46×
14Mickey Mouse ClubhouseMovies & TV26.22×
15toy storyMovies & TV24.92×
16Tom and JerryMovies & TV23.90×
17ZootopiaMovies & TV22.20×
18My Little PonyKids & Family19.04×
19Toy Story (franchise)Movies & TV15.05×
20Frozen (2013 film)Movies & TV11.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VTech audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VTech audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.53×
Price SensitivityPREMIUM1.45×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VTech audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.01×
Healthy LifestyleBALANCE1.08×
Pet OwnershipJOY1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is VTech's target market in United States?

VTech's target market in United States covers an estimated 598,738 people, concentrated in California and Texas.

02

What is the gender split and age of VTech customers?

75.1% of the VTech audience are female, 24.9% are male, with an average age of 38.6 years.

03

Which brands do VTech fans like most?

VTech fans show strongest brand affinity for Sofia the First (94.91×), Care Bears (73.67×), and Polly Pocket (70.14×) over the country average.

04

Where do VTech fans live in United States?

VTech fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do VTech fans also like?

Beyond VTech itself, the audience over-indexes on Care Bears (73.67×), Polly Pocket (70.14×), The Croods (60.53×), and Duffy the Disney Bear (177.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See VTech audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for VTech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →