Care Bears Audience in United States

Care Bears logo

Care Bears has an estimated audience of 1,318,999 people in United States. 70.3% are female, 29.7% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Sofia the First, The Care Bears Movie, The Croods, Zootopia, Polly Pocket.

The average Care Bears fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sofia the First, The Care Bears Movie, The Croods, with strongest over-indexing on Sofia the First (72.72× the country average). Demographically, the Care Bears audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Care Bears fans

Demographic split for Care Bears audience in United States
MetricValue
Female70.3%
Male29.7%
Average age35.0
Estimated audience size1,318,999

Audience persona

The typical Care Bears fan in United States is more female, around 35.0 years old, with strong Need for Security tendencies and a notable affinity for Sofia the First.

Top regions in United States

Top regions ranked by reach for Care Bears in United States
RegionReachAffinity
California190,5711.31×
Texas163,0611.44×
Florida87,8060.98×
New York70,7450.96×
Illinois50,7681.16×
Georgia44,5061.1×
Ohio44,3191.09×
Pennsylvania42,0770.95×
North Carolina40,3651.02×
Arizona39,0971.45×
Michigan35,4301.03×
Virginia30,1490.94×
Indiana30,1351.25×
New Jersey28,6460.85×
Tennessee28,5441.08×
Washington28,2141.07×
Alabama21,8231.18×
Colorado21,6391.04×
Missouri21,6311.02×
Maryland20,7700.92×
Massachusetts20,5070.79×
Kentucky19,8671.2×
Wisconsin18,9600.96×
South Carolina17,9850.91×
Oklahoma17,5031.2×
Minnesota17,2120.91×
Louisiana17,1001.01×
Oregon15,7181.04×
Nevada15,0301.18×
Utah14,7501.25×
Arkansas11,4031.05×
Kansas11,2151.08×
Iowa10,5520.97×
Mississippi10,3380.95×
New Mexico8,3321.26×
West Virginia6,8391.11×
Connecticut6,7140.51×
Idaho6,5680.99×
Nebraska6,4690.98×
Hawaii6,2961.11×
New Hampshire3,9480.76×
Maine3,4650.73×
Rhode Island3,3750.8×
Montana2,9440.8×
Alaska2,8030.99×
Washington, District of Columbia2,7000.68×
South Dakota2,6990.89×
Delaware2,6770.74×
North Dakota2,3820.88×
Wyoming1,5810.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Care Bears audience
BrandAffinityCategory
Sofia the First72.72×Movies & TV
The Care Bears Movie129.98×Movies & TV
The Croods36.49×Movies & TV
Zootopia17.61×Movies & TV
Polly Pocket45.12×Kids & Family
VTech50.06×Kids & Family
The Care Bears (TV series)136×Movies & TV
Bubble Guppies22.96×Movies & TV
Paul Frank62.64×Fashion & Accessoires
Beetlejuice5.24×Movies & TV
Cars (franchise)41.16×Movies & TV
Sonic the Hedgehog (series)22.19×Games
Five Below5.34×Shopping
My Little Pony14.77×Kids & Family
Mickey Mouse Clubhouse15.59×Movies & TV
Doc McStuffins23.1×Movies & TV
Daniel Tiger's Neighborhood21.82×Movies & TV
Tom and Jerry14.1×Movies & TV
Rugrats17.63×Movies & TV
Toy Story (franchise)11.23×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Care Bears audience
TraitClusterScore
Need for SecurityCONSERVATISM2
ExtroversionTHRILL1.64
LGBTQ+ IdentityOPEN1.63
Price SensitivityPREMIUM1.41
MindfulnessBALANCE1.39
IndulgenceJOY1.38

Worldwide distribution

Worldwide audience distribution share by country for Care Bears
CountryShare
United States52.4%
United Kingdom9.7%
Australia5.0%

See Care Bears audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Care Bears have in United States?

Care Bears has an estimated audience of 1,318,999 people in United States, concentrated in California and Texas.

What is the gender split and age of Care Bears fans?

70.3% of Care Bears fans are female, 29.7% are male, with an average age of 35.0 years.

Which brands do Care Bears fans like most?

Care Bears fans show strongest brand affinity for Sofia the First (72.72×), The Care Bears Movie (129.98×), and The Croods (36.49×) over the country average.

Where do Care Bears fans live in United States?

Care Bears fans in United States are most concentrated in California (reach 190,571), Texas (reach 163,061), and Florida (reach 87,806). These three regions account for the largest share of the active audience.

What other brands do Care Bears fans also like?

Beyond Care Bears itself, the audience over-indexes on The Care Bears Movie (129.98×), The Croods (36.49×), Zootopia (17.61×), and Polly Pocket (45.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Care Bears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.