Rascasse Audience Intelligence

Care Bears Target Market in United States

A data profile of the people who buy, follow and care about Care Bears in United States — modelled from more than twelve digital signal sources. Care Bears has an estimated audience of 1,309,611 people in United States.

#2010among Brand in United States#390in Kids & Family

The average Care Bears fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sofia the First, The Care Bears Movie, Zootopia, with strongest over-indexing on Sofia the First (72.72× the country average).

Demographically, the Care Bears audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Care Bears fan in United States is more female, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for Sofia the First.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Care Bears profile in United States.

Audience size
1.3M
in United States
Gender
70.3%♀
29.7% male
Age
35.0
average years
Country rank
#19609
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Care Bears

70.3% are female, 29.7% are male, average age 35.0.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Care Bears audience in United States
MetricValue
Female70.3%
Male29.7%
Average age35.0
Estimated audience size1,309,611
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Care Bears audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3924%
40-4918%
50+8%
Fig. 04

Worldwide distribution

49.3%

of the worldwide Care Bears audience comes from United States.

Worldwide audience distribution share by country for Care Bears
CountryShare
United States49.3%
United Kingdom9.4%
France5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Care Bears audience in United States is strongest.

Fig. 05

Top regions by affinity

Care Bears customers by region in United States
#RegionReachAffinity×
01Texas~200K1.37×
02Arizona~40K1.35×
03New Mexico~8K1.27×
04California~200K1.25×
05Utah~10K1.22×
06Oklahoma~20K1.20×
07Indiana~30K1.19×
08Kentucky~20K1.19×
09Nevada~10K1.16×
10West Virginia~7K1.16×
11Alabama~20K1.15×
12Hawaii~6K1.12×
13Illinois~50K1.10×
14Arkansas~10K1.07×
15Kansas~10K1.07×
16Ohio~40K1.06×
17Tennessee~30K1.06×
18Alaska~3K1.06×
19Georgia~40K1.05×
20Louisiana~20K1.03×
21Oregon~20K1.03×
22Idaho~7K1.03×
23Michigan~40K1.02×
24Washington~30K1.01×
25Missouri~20K1.01×
26Colorado~20K1.01×
27Mississippi~10K1.01×
28Nebraska~7K1.01×
29Iowa~10K0.99×
30North Carolina~40K0.98×
31North Dakota~3K0.96×
32South Dakota~3K0.95×
33Florida~80K0.94×
34Pennsylvania~40K0.94×
35Virginia~30K0.92×
36Wisconsin~20K0.92×
37New York~70K0.91×
38Maryland~20K0.91×
39South Carolina~20K0.91×
40Minnesota~20K0.89×
41Wyoming~2K0.87×
42Montana~3K0.86×
43New Jersey~30K0.84×
44Rhode Island~4K0.84×
45Delaware~3K0.81×
46New Hampshire~4K0.80×
47Massachusetts~20K0.79×
48Maine~4K0.76×
49Connecticut~9K0.72×
50Washington, District of Columbia~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Care Bears, United States
0.70×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Care Bears audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Care Bears audience
#·InterestCategoryAffinity×
01The Care Bears (TV series)Movies & TV136.00×
02The Care Bears MovieMovies & TV129.98×
03Sofia the FirstMovies & TV72.72×
04Paul FrankFashion & Accessoires62.64×
05PlayskoolKids & Family52.14×
06VTechKids & Family50.06×
07Polly PocketKids & Family45.12×
08Cars (franchise)Movies & TV41.16×
09The CroodsMovies & TV36.49×
10Doc McStuffinsMovies & TV23.10×
11Bubble GuppiesMovies & TV22.96×
12Sonic the Hedgehog (series)Games22.19×
13RugratsMovies & TV17.63×
14ZootopiaMovies & TV17.61×
15Mickey Mouse ClubhouseMovies & TV15.59×
16My Little PonyKids & Family14.77×
17Tom and JerryMovies & TV14.10×
18Toy Story (franchise)Movies & TV11.23×
19Five BelowShopping5.34×
20BeetlejuiceMovies & TV5.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Care Bears audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Care Bears audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.53×
Family OrientationCONSERVATISM1.29×
CreativityOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Care Bears audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.87×
Need for SecurityCONSERVATISM0.92×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Care Bears's target market in United States?

Care Bears's target market in United States covers an estimated 1,309,611 people, concentrated in California and Texas.

02

What is the gender split and age of Care Bears customers?

70.3% of the Care Bears audience are female, 29.7% are male, with an average age of 35.0 years.

03

Which brands do Care Bears fans like most?

Care Bears fans show strongest brand affinity for Sofia the First (72.72×), The Care Bears Movie (129.98×), and Zootopia (17.61×) over the country average.

04

Where do Care Bears fans live in United States?

Care Bears fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Care Bears fans also like?

Beyond Care Bears itself, the audience over-indexes on The Care Bears Movie (129.98×), Zootopia (17.61×), Polly Pocket (45.12×), and The Croods (36.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Care Bears audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Care Bears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →