Rascasse Audience Intelligence

Care Bears Target Market in United States

Care Bears has an estimated audience of 1.6M people in United States.

#1936among brands in United States#363in Kids & Family

The average Care Bears fan in United States is 35.6 years old, more female, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include The Care Bears (TV series), The Care Bears Movie, Sofia the First, with strongest over-indexing on The Care Bears (TV series) (136× the country average).

Demographically, the Care Bears audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Extroversion, Family Orientation.

The typical Care Bears fan in United States is more female, around 35.6 years old, with strong Extroversion tendencies and a notable affinity for The Care Bears (TV series).

Category: Kids & Family · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
70.3%♀
29.7% male
Age
35.6
average years
Country rank
#17692
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Care Bears

70.3% are female, 29.7% are male, average age 35.6.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Care Bears audience in United States
MetricValue
Female70.3%
Male29.7%
Average age35.6
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Care Bears audience in United States
Age bracketShare%
16-2426%
25-3424%
35-4424%
45-5418%
55+8%
Fig. 04

Worldwide distribution

40.3%

of the worldwide Care Bears audience comes from United States.

Worldwide audience distribution share by country for Care Bears
CountryShare
United States40.3%
United Kingdom8.1%
France5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Care Bears customers by region in United States
#RegionReachAffinity×
01Texas~100K1.37×
02Arizona~50K1.35×
03New Mexico~10K1.27×
04California~200K1.25×
05Utah~20K1.22×
06Oklahoma~20K1.20×
07Indiana~40K1.19×
08Kentucky~30K1.19×
09Nevada~20K1.16×
10West Virginia~10K1.16×
11Alabama~30K1.15×
12Hawaii~8K1.12×
13Illinois~70K1.10×
14Arkansas~20K1.07×
15Kansas~10K1.07×
16Ohio~60K1.06×
17Tennessee~40K1.06×
18Alaska~4K1.06×
19Georgia~50K1.05×
20Louisiana~20K1.03×
21Oregon~20K1.03×
22Idaho~9K1.03×
23Michigan~50K1.02×
24Washington~40K1.01×
25Missouri~30K1.01×
26Colorado~30K1.01×
27Mississippi~10K1.01×
28Nebraska~9K1.01×
29Iowa~10K0.99×
30North Carolina~50K0.98×
31North Dakota~3K0.96×
32South Dakota~4K0.95×
33Florida~90K0.94×
34Pennsylvania~60K0.94×
35Virginia~40K0.92×
36Wisconsin~30K0.92×
37New York~90K0.91×
38Maryland~30K0.91×
39South Carolina~20K0.91×
40Minnesota~20K0.89×
41Wyoming~2K0.87×
42Montana~4K0.86×
43New Jersey~40K0.84×
44Rhode Island~4K0.84×
45Delaware~4K0.81×
46New Hampshire~5K0.80×
47Massachusetts~30K0.79×
48Maine~5K0.76×
49Connecticut~10K0.72×
50Washington, District of Columbia~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Care Bears, United States
0.70×1.00×1.37×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Care Bears audience vs. the country average
#·InterestCategoryAffinity×
01The Care Bears (TV series)Movies & TV136.00×
02The Care Bears MovieMovies & TV129.98×
03Sofia the FirstMovies & TV72.72×
04Nature's ValleyTravel & Leisure67.74×
05Paul FrankFashion & Accessoires62.64×
06VTechKids & Family50.06×
07Polly PocketKids & Family45.12×
08Cars (franchise)Movies & TV41.16×
09The CroodsMovies & TV36.49×
10Doc McStuffinsMovies & TV23.10×
11Bubble GuppiesMovies & TV22.96×
12Sonic the Hedgehog (series)Games22.19×
13ZootopiaMovies & TV17.61×
14Mickey Mouse ClubhouseMovies & TV15.59×
15My Little PonyKids & Family14.77×
16Tom and JerryMovies & TV14.10×
17Toy Story (franchise)Movies & TV11.23×
18Five BelowShopping5.34×
19BeetlejuiceMovies & TV5.24×
20Peppa PigKids & Family4.80×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Care Bears audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Care Bears audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.53×
Family OrientationCONSERVATISM1.29×
CreativityOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Care Bears audience vs. the country average · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.87×
Need for SecurityCONSERVATISM0.92×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Kids & Family audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Care Bears over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/care-bears-33291” · Methodology