Rascasse Audience Intelligence

Cars (franchise) Viewer Demographics in United States

Cars (franchise) has an estimated audience of 507K people in United States.

#3598among movies & series in United States#7192in Movies & TV

The average Cars (franchise) fan in United States is 41.1 years old, more male, and lives primarily in California.

Interest is seasonal: March, May and June account for 47% of the year's searches, February is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Monsters University, Alan Menken, Care Bears, with strongest over-indexing on Monsters University (66.92× the country average).

Demographically, the Cars (franchise) audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Pet Ownership.

The typical Cars (franchise) fan in United States is more male, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Monsters University.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
507K
in United States
Gender
36.0%♀
64.0% male
Age
41.1
average years
Country rank
#37867
among all objects in United States
Fig. 01

Search interest · 12-month trend

-85%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Cars (franchise) viewers

36.0% are female, 64.0% are male, average age 41.1.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Cars (franchise) audience in United States
MetricValue
Female36.0%
Male64.0%
Average age41.1
Estimated audience size507K
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Cars (franchise) audience in United States
Age bracketShare%
16-2410%
25-3423%
35-4426%
45-5422%
55+18%
Fig. 04

Worldwide distribution

69.2%

of the worldwide Cars (franchise) audience comes from United States.

Worldwide audience distribution share by country for Cars (franchise)
CountryShare
United States69.2%
India8.6%
Australia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cars (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~30K3.49×
02Virginia~40K3.20×
03Tennessee~30K2.70×
04Texas~60K1.85×
05Maryland~20K1.83×
06Florida~60K1.71×
07Ohio~20K1.17×
08Arkansas~5K1.16×
09Utah~6K1.15×
10Nevada~6K1.13×
11Arizona~10K1.09×
12California~60K1.07×
13Washington~10K1.00×
14Idaho~3K0.99×
15Alaska~1K0.99×
16New Hampshire~2K0.95×
17North Dakota~1K0.95×
18Kentucky~6K0.94×
19South Dakota~1K0.94×
20Oklahoma~6K0.93×
21New Mexico~3K0.92×
22Nebraska~3K0.91×
23Vermont<1K0.91×
24Montana~1K0.90×
25West Virginia~2K0.89×
26Alabama~7K0.88×
27Hawaii~2K0.88×
28Missouri~8K0.87×
29Delaware~1K0.87×
30Indiana~9K0.86×
31Rhode Island~1K0.86×
32Michigan~10K0.85×
33Maine~2K0.85×
34Louisiana~6K0.84×
35Kansas~4K0.84×
36North Carolina~10K0.83×
37Mississippi~4K0.83×
38Iowa~4K0.82×
39Oregon~5K0.81×
40Washington, District of Columbia<1K0.79×
41South Carolina~6K0.78×
42Georgia~10K0.77×
43Pennsylvania~10K0.73×
44Illinois~10K0.73×
45Wisconsin~7K0.73×
46Connecticut~4K0.73×
47Colorado~6K0.71×
48Massachusetts~7K0.69×
49New Jersey~9K0.66×
50New York~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Cars (franchise), United States
0.55×1.00×3.49×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cars (franchise) audience vs. the country average
#·InterestCategoryAffinity×
01Monsters UniversityBusiness & Career66.92×
02Alan MenkenMusic & Radio43.86×
03Care BearsKids & Family41.16×
04Torque wrenchHome & Garden39.05×
05VTechKids & Family37.64×
06Polly PocketKids & Family34.45×
07Bubble GuppiesMovies & TV31.05×
08MonstersMovies & TV20.26×
09Doc McStuffinsMovies & TV20.21×
10ZootopiaMovies & TV20.00×
11Mickey Mouse ClubhouseMovies & TV18.50×
12Online music storeMusic & Radio14.42×
13Ratatouille (film)Movies & TV14.06×
14Toy Story (franchise)Movies & TV13.44×
15Owen WilsonMovies & TV12.24×
16ShrekMovies & TV8.74×
17BB creamBeauty & Wellness7.56×
18WhataburgerFood & Beverages4.38×
19Vehicle insuranceCars & Mobility3.95×
20SubwayFood & Beverages3.03×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cars (franchise) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cars (franchise) audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.31×
Pet OwnershipJOY2.09×
Convenience OrientationPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cars (franchise) audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
TraditionCONSERVATISM0.62×
Design AffinityPREMIUM0.64×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cars (franchise) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cars-franchise-30716” · Methodology