Cars (franchise) Audience in United States
Cars (franchise) has an estimated audience of 609,267 people in United States. 36.0% are female, 64.0% are male, average age 40.5. Top brand affinities: Bubble Guppies, Zootopia, Monsters, Polly Pocket, Monsters University.
Top brand affinities include Bubble Guppies, Zootopia, Monsters, with strongest over-indexing on Bubble Guppies (36.62× the country average). Demographically, the Cars (franchise) audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, Indulgence.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Cars (franchise) fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 40.5 |
| Estimated audience size | 609,267 |
Audience persona
The typical Cars (franchise) fan in United States is more male, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for Bubble Guppies.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bubble Guppies | 36.62× | Movies & TV |
| Zootopia | 20× | Movies & TV |
| Monsters | 21.97× | Movies & TV |
| Polly Pocket | 38.45× | Kids & Family |
| Monsters University | 41.97× | Business & Career |
| Care Bears | 28.28× | Kids & Family |
| Ratatouille (film) | 13.61× | Movies & TV |
| Toy Story (franchise) | 14.3× | Movies & TV |
| VTech | 37.77× | Kids & Family |
| Mickey Mouse Clubhouse | 16.27× | Movies & TV |
| Whole grain | 13.01× | Food & Beverages |
| Shrek | 10.45× | Movies & TV |
| Houston Astros | 7.2× | Sports |
| Kung Fu Panda | 15.87× | Movies & TV |
| Chris Hemsworth | 8.45× | Movies & TV |
| Pokémon | 3.73× | Games |
| Owen Wilson | 8.87× | Movies & TV |
| Whataburger | 3.95× | Food & Beverages |
| Little Tikes | 16.1× | Kids & Family |
| Jurassic World | 5.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.57 |
| Indulgence | JOY | 1.51 |
| Extroversion | THRILL | 1.37 |
| Luxury Orientation | PREMIUM | 1.31 |
| Risk Appetite | THRILL | 1.26 |
| Price Sensitivity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.2% |
| India | 7.6% |
| Australia | 5.5% |
See Cars (franchise) audiences in other countries
More Movies & TV audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for Cars (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.