Rascasse Audience Intelligence

Cars (franchise) Audience in United States

A data profile of the people who buy, follow and care about Cars (franchise) in United States — modelled from more than twelve digital signal sources. Cars (franchise) has an estimated audience of 537,466 people in United States.

#3058among Movie / TV Show / Series in United States#6543in Movies & TV

The average Cars (franchise) fan in United States is 40.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Monsters, Monsters University, Zootopia, with strongest over-indexing on Monsters (20.26× the country average).

Demographically, the Cars (franchise) audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cars (franchise) fan in United States is more male, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Monsters.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cars (franchise) profile in United States.

Audience size
537K
in United States
Gender
36.0%♀
64.0% male
Age
40.5
average years
Country rank
#35124
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cars (franchise) viewers

36.0% are female, 64.0% are male, average age 40.5.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Cars (franchise) audience in United States
MetricValue
Female36.0%
Male64.0%
Average age40.5
Estimated audience size537,466
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Cars (franchise) audience in United States
Age bracketShare%
16-1910%
20-2923%
30-3926%
40-4922%
50+18%
Fig. 04

Worldwide distribution

71.4%

of the worldwide Cars (franchise) audience comes from United States.

Worldwide audience distribution share by country for Cars (franchise)
CountryShare
United States71.4%
India8.4%
Australia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cars (franchise) audience in United States is strongest.

Fig. 05

Top regions by affinity

Cars (franchise) fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~30K3.49×
02Virginia~50K3.20×
03Tennessee~30K2.70×
04Texas~100K1.85×
05Maryland~20K1.83×
06Florida~70K1.71×
07Ohio~20K1.17×
08Arkansas~6K1.16×
09Utah~6K1.15×
10Nevada~7K1.13×
11Arizona~10K1.09×
12California~70K1.07×
13Washington~10K1.00×
14Idaho~3K0.99×
15Alaska~1K0.99×
16New Hampshire~2K0.95×
17North Dakota~1K0.95×
18Kentucky~7K0.94×
19South Dakota~1K0.94×
20Oklahoma~6K0.93×
21New Mexico~3K0.92×
22Nebraska~3K0.91×
23Vermont<1K0.91×
24Montana~2K0.90×
25West Virginia~3K0.89×
26Alabama~7K0.88×
27Hawaii~2K0.88×
28Missouri~9K0.87×
29Delaware~1K0.87×
30Indiana~10K0.86×
31Rhode Island~2K0.86×
32Michigan~10K0.85×
33Maine~2K0.85×
34Louisiana~7K0.84×
35Kansas~4K0.84×
36North Carolina~20K0.83×
37Mississippi~4K0.83×
38Iowa~4K0.82×
39Oregon~6K0.81×
40Washington, District of Columbia~1K0.79×
41South Carolina~7K0.78×
42Georgia~10K0.77×
43Pennsylvania~20K0.73×
44Illinois~10K0.73×
45Wisconsin~7K0.73×
46Connecticut~4K0.73×
47Colorado~7K0.71×
48Massachusetts~8K0.69×
49New Jersey~10K0.66×
50New York~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Cars (franchise), United States
0.55×1.00×3.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cars (franchise) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cars (franchise) audience
#·InterestCategoryAffinity×
01Monsters UniversityBusiness & Career66.92×
02Alan MenkenMusic & Radio43.86×
03Care BearsKids & Family41.16×
04VTechKids & Family37.64×
05Polly PocketKids & Family34.45×
06Bubble GuppiesMovies & TV31.05×
07MonstersMovies & TV20.26×
08Doc McStuffinsMovies & TV20.21×
09ZootopiaMovies & TV20.00×
10Mickey Mouse ClubhouseMovies & TV18.50×
11Kung Fu PandaMovies & TV14.77×
12Online music storeMusic & Radio14.42×
13Ratatouille (film)Movies & TV14.06×
14Toy Story (franchise)Movies & TV13.44×
15Owen WilsonMovies & TV12.24×
16ShrekMovies & TV8.74×
17WhataburgerFood & Beverages4.38×
18Vehicle insuranceCars & Mobility3.95×
19Pizza HutFood & Beverages3.20×
20SubwayFood & Beverages3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cars (franchise) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cars (franchise) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.31×
Pet OwnershipJOY2.09×
Convenience OrientationPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cars (franchise) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
TraditionCONSERVATISM0.62×
Design AffinityPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cars (franchise) have in United States?

Cars (franchise) has an estimated audience of 537,466 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Cars (franchise) viewers?

36.0% of Cars (franchise) fans are female, 64.0% are male, with an average age of 40.5 years.

03

Which brands do Cars (franchise) fans like most?

Cars (franchise) fans show strongest brand affinity for Monsters (20.26×), Monsters University (66.92×), and Zootopia (20×) over the country average.

04

Where do Cars (franchise) fans live in United States?

Cars (franchise) fans in United States are most concentrated in Texas (reach ~100K), California (reach ~70K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Cars (franchise) fans also like?

Beyond Cars (franchise) itself, the audience over-indexes on Monsters University (66.92×), Zootopia (20×), Care Bears (41.16×), and Bubble Guppies (31.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cars (franchise) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cars (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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