Cars (franchise) Audience in United States
Cars (franchise) has an estimated audience of 609,267 people in United States. 36.0% are female, 64.0% are male, average age 40.5. Top brand affinities: Barban, Nationality, Elsword, Noodle (Gorillaz), Unique Gifts.
Top brand affinities include Barban, Nationality, Elsword, with strongest over-indexing on Barban (14.64× the country average). Demographically, the Cars (franchise) audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, Indulgence.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Cars (franchise) fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 40.5 |
| Estimated audience size | 609,267 |
Audience persona
The typical Cars (franchise) fan in United States is more male, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for Barban.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barban | 14.64× | Travel & Leisure |
| Nationality | 1.72× | Politics & Society |
| Elsword | 11.68× | Games |
| Noodle (Gorillaz) | 2.52× | Music & Radio |
| Unique Gifts | 1.62× | Shopping |
| Google Photos | 1.65× | Technology & Electronics |
| Hongik University | 8.51× | Business & Career |
| Hog Hunting | 1.99× | Sports |
| Birthday Gifts | 1.76× | Kids & Family |
| Consequence (rapper) | 2.97× | Music & Radio |
| Empresarios | 6.15× | Politics & Society |
| Hocus Pocus | 1.9× | Movies & TV |
| Home staging | 2.08× | Home & Garden |
| Casely | 2.51× | Shopping |
| Atkins diet | 1.92× | Health |
| Sears | 1.52× | Shopping |
| Hayward, California | 3.84× | Travel & Leisure |
| Graham Greene (actor) | 2.13× | |
| Keeper (password manager) | 2.17× | Technology & Electronics |
| Northrop Grumman | 2.13× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.57 |
| Indulgence | JOY | 1.51 |
| Extroversion | THRILL | 1.37 |
| Luxury Orientation | PREMIUM | 1.31 |
| Risk Appetite | THRILL | 1.26 |
| Price Sensitivity | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.2% |
| India | 7.6% |
| Australia | 5.5% |
See Cars (franchise) audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Cars (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.