Squishmallows Audience in United States

Squishmallows has an estimated audience of 3,936,747 people in United States. 62.0% are female, 38.0% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Playmobil, Autism Awareness, Diabetes mellitus awareness, Singer-songwriter.

The average Squishmallows fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Playmobil, Autism Awareness, with strongest over-indexing on Kia Sportage (27.96× the country average). Demographically, the Squishmallows audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Squishmallows fans

Demographic split for Squishmallows audience in United States
MetricValue
Female62.0%
Male38.0%
Average age37.9
Estimated audience size3,936,747

Audience persona

The typical Squishmallows fan in United States is more female, around 37.9 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Squishmallows in United States
RegionReachAffinity
California410,4870.95×
Texas357,5901.06×
Florida227,1250.85×
New York193,7640.88×
Pennsylvania150,5261.14×
Illinois147,8021.13×
Ohio141,9661.17×
North Carolina121,1731.02×
Michigan119,8351.16×
Georgia110,1200.91×
Virginia98,0361.02×
New Jersey97,3080.97×
Arizona89,4311.11×
Indiana86,4761.2×
Tennessee81,5501.03×
Washington81,2861.03×
Massachusetts72,6900.94×
Wisconsin69,3851.17×
Minnesota66,8241.18×
Missouri66,3021.04×
Maryland64,2500.95×
South Carolina60,6261.02×
Colorado60,5030.98×
Alabama58,2911.06×
Kentucky56,4881.14×
Oklahoma46,2661.06×
Oregon45,8761.02×
Louisiana42,7660.84×
Connecticut38,0830.96×
Utah37,1131.05×
Iowa36,3741.12×
Arkansas33,4471.03×
Nevada32,6660.86×
Kansas32,0921.03×
Mississippi28,9170.89×
Nebraska23,1231.17×
West Virginia22,5721.23×
Idaho19,0980.97×
New Mexico17,8800.91×
New Hampshire15,0930.97×
Maine14,5651.03×
Hawaii14,1260.83×
Rhode Island10,2960.82×
Montana9,8690.9×
Delaware9,4730.87×
South Dakota8,6050.95×
North Dakota8,5861.06×
Alaska7,7840.92×
Washington, District of Columbia7,4780.63×
Vermont5,8910.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Squishmallows audience
BrandAffinityCategory
Kia Sportage27.96×Cars & Mobility
Playmobil58.75×Kids & Family
Autism Awareness9.96×Health
Diabetes mellitus awareness6.56×Health
Singer-songwriter3.19×Music & Radio
Microblogging6.79×Technology & Electronics
Honda HR-V18.71×Cars & Mobility
Lego4.65×Kids & Family
Pre-school playgroup21.02×Kids & Family
Disneyland Paris7.37×Travel & Leisure
Income tax6.99×Business & Career
Superman1.51×Movies & TV
Houston Astros4.09×Sports
Jeep Grand Cherokee5.23×Cars & Mobility
Scooby-Doo2.39×Movies & TV
Harry Potter1.59×Movies & TV
Horoscope4.04×Health
MSN1.67×News
Eyebrow2.76×Beauty & Wellness
Hobby Lobby1.59×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Squishmallows audience
TraitClusterScore
ExtroversionTHRILL1.27
Early Adopter MentalityPOWER1.2
Luxury OrientationPREMIUM1.2
DIY MentalityTHRILL1.16
Social Media UsageJOY1.14
Design AffinityPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Squishmallows
CountryShare
United States33.1%
United Kingdom10.0%
Germany10.0%

See Squishmallows audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Squishmallows have in United States?

Squishmallows has an estimated audience of 3,936,747 people in United States, concentrated in California and Texas.

What is the gender split and age of Squishmallows fans?

62.0% of Squishmallows fans are female, 38.0% are male, with an average age of 37.9 years.

Which brands do Squishmallows fans like most?

Squishmallows fans show strongest brand affinity for Kia Sportage (27.96×), Playmobil (58.75×), and Autism Awareness (9.96×) over the country average.

Where do Squishmallows fans live in United States?

Squishmallows fans in United States are most concentrated in California (reach 410,487), Texas (reach 357,590), and Florida (reach 227,125). These three regions account for the largest share of the active audience.

What other brands do Squishmallows fans also like?

Beyond Squishmallows itself, the audience over-indexes on Playmobil (58.75×), Autism Awareness (9.96×), Diabetes mellitus awareness (6.56×), and Singer-songwriter (3.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Squishmallows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.