Playmobil Audience in United States

Playmobil logo

Playmobil has an estimated audience of 446,898 people in United States. 56.3% are female, 43.7% are male, average age 39.4. Top regions: California, Texas, New York. Top brand affinities: Squishmallows, Alvin and the Chipmunks (film), Petit Bateau, The Angry Birds Movie, Littlest Pet Shop.

The average Playmobil fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Squishmallows, Alvin and the Chipmunks (film), Petit Bateau, with strongest over-indexing on Squishmallows (54.78× the country average). Demographically, the Playmobil audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Playmobil fans

Demographic split for Playmobil audience in United States
MetricValue
Female56.3%
Male43.7%
Average age39.4
Estimated audience size446,898

Audience persona

The typical Playmobil fan in United States is more female, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for Squishmallows.

Top regions in United States

Top regions ranked by reach for Playmobil in United States
RegionReachAffinity
California40,7790.83×
Texas28,0230.73×
New York27,5611.1×
Florida26,6730.88×
Illinois16,2101.09×
Pennsylvania16,0381.07×
North Carolina15,3531.14×
Ohio14,1261.03×
Michigan13,4821.15×
Virginia11,6171.07×
New Jersey11,5301.01×
Washington11,4521.28×
Massachusetts11,2851.28×
Georgia9,7460.71×
Wisconsin9,3301.39×
Minnesota8,5031.33×
Tennessee7,9080.88×
Indiana7,7840.95×
Maryland7,3580.96×
Colorado7,3241.04×
Oregon6,7351.31×
Arizona6,4990.71×
Missouri6,0770.84×
Utah5,6791.42×
South Carolina5,4150.81×
Kentucky5,0420.9×
Connecticut4,9911.11×
Alabama4,3000.69×
Oklahoma3,6810.74×
Iowa3,5070.95×
Louisiana3,2260.56×
Kansas2,9870.85×
Maine2,8561.78×
New Hampshire2,7911.58×
Nevada2,6620.62×
Idaho2,5931.16×
Arkansas2,2530.61×
Nebraska2,2110.99×
Montana1,6141.3×
West Virginia1,5830.76×
Washington, District of Columbia1,5761.17×
Mississippi1,5570.42×
Rhode Island1,3950.98×
Vermont1,3851.77×
New Mexico1,2840.57×
Hawaii1,2540.65×
Alaska1,1891.24×
Delaware9820.8×
North Dakota8820.96×
South Dakota8620.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Playmobil audience
BrandAffinityCategory
Squishmallows54.78×Kids & Family
Alvin and the Chipmunks (film)21.93×Movies & TV
Petit Bateau44.96×Fashion & Accessoires
The Angry Birds Movie43.57×Movies & TV
Littlest Pet Shop47.43×Games
Ravensburger51.51×Kids & Family
Artist4.31×Music & Radio
Sridevi45.79×Movies & TV
Nativity of Jesus6.23×Politics & Society
Furby25.25×Kids & Family
Daddy Day Care27.16×Movies & TV
Brio (company)37.58×Kids & Family
Where the Wild Things Are (film)21.48×Movies & TV
Scooby-Doo4.21×Movies & TV
Tales from Earthsea (film)57.55×Movies & TV
Paddington (film)19.47×Movies & TV
Superman1.95×Movies & TV
Swim diaper37.55×Kids & Family
Beetlejuice3.19×Movies & TV
Godzilla3.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Playmobil audience
TraitClusterScore
Design AffinityPREMIUM1.8
Community OrientationOPEN1.51
DIY MentalityTHRILL1.5
ExtroversionTHRILL1.46
Family OrientationCONSERVATISM1.39
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Playmobil
CountryShare
Germany20.3%
France14.0%
Italy11.4%

See Playmobil audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Playmobil have in United States?

Playmobil has an estimated audience of 446,898 people in United States, concentrated in California and Texas.

What is the gender split and age of Playmobil fans?

56.3% of Playmobil fans are female, 43.7% are male, with an average age of 39.4 years.

Which brands do Playmobil fans like most?

Playmobil fans show strongest brand affinity for Squishmallows (54.78×), Alvin and the Chipmunks (film) (21.93×), and Petit Bateau (44.96×) over the country average.

Where do Playmobil fans live in United States?

Playmobil fans in United States are most concentrated in California (reach 40,779), Texas (reach 28,023), and New York (reach 27,561). These three regions account for the largest share of the active audience.

What other brands do Playmobil fans also like?

Beyond Playmobil itself, the audience over-indexes on Alvin and the Chipmunks (film) (21.93×), Petit Bateau (44.96×), The Angry Birds Movie (43.57×), and Littlest Pet Shop (47.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Playmobil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.