Rascasse Audience Intelligence

Playmobil Target Market in United States

A data profile of the people who buy, follow and care about Playmobil in United States — modelled from more than twelve digital signal sources. Playmobil has an estimated audience of 452,804 people in United States.

#24among Toys in United States#4010among Brand in United States#581in Kids & Family

The average Playmobil fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Squishmallows, Alvin and the Chipmunks (film), Petit Bateau, with strongest over-indexing on Squishmallows (54.78× the country average).

Demographically, the Playmobil audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Playmobil fan in United States is more female, around 39.4 years old, with strong Community Orientation tendencies and a notable affinity for Squishmallows.

Category: Kids & Family · Type: Brand · Subtype: Toys

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Playmobil profile in United States.

Audience size
453K
in United States
Gender
56.3%♀
43.7% male
Age
39.4
average years
Country rank
#38816
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Playmobil

56.3% are female, 43.7% are male, average age 39.4.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Playmobil audience in United States
MetricValue
Female56.3%
Male43.7%
Average age39.4
Estimated audience size452,804
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Playmobil audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3922%
40-4921%
50+20%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Playmobil audience comes from United States.

Worldwide audience distribution share by country for Playmobil
CountryShare
Germany20.6%
France14.0%
Italy11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Playmobil audience in United States is strongest.

Fig. 05

Top regions by affinity

Playmobil customers by region in United States
#RegionReachAffinity×
01Vermont~1K1.70×
02Maine~3K1.68×
03New Hampshire~3K1.50×
04Utah~5K1.36×
05Wisconsin~9K1.33×
06Minnesota~8K1.32×
07Alaska~1K1.31×
08Oregon~7K1.29×
09Massachusetts~10K1.28×
10Washington~10K1.26×
11Montana~2K1.24×
12North Carolina~20K1.15×
13Connecticut~5K1.15×
14Michigan~10K1.14×
15Idaho~3K1.14×
16Washington, District of Columbia~1K1.11×
17Pennsylvania~20K1.09×
18New York~30K1.07×
19Virginia~10K1.07×
20North Dakota<1K1.05×
21Rhode Island~1K1.04×
22Ohio~10K1.03×
23Colorado~7K1.02×
24Illinois~10K1.00×
25Indiana~8K0.96×
26Iowa~4K0.96×
27Nebraska~2K0.96×
28New Jersey~10K0.95×
29Maryland~7K0.94×
30South Dakota<1K0.90×
31Tennessee~8K0.89×
32Kentucky~5K0.89×
33Missouri~6K0.87×
34Kansas~3K0.87×
35Florida~30K0.86×
36Delaware~1K0.86×
37West Virginia~2K0.85×
38South Carolina~6K0.84×
39California~40K0.81×
40Oklahoma~4K0.77×
41Hawaii~1K0.76×
42Texas~30K0.71×
43Georgia~10K0.71×
44Arizona~6K0.71×
45Arkansas~3K0.71×
46Alabama~4K0.70×
47New Mexico~1K0.67×
48Nevada~3K0.65×
49Louisiana~4K0.61×
50Mississippi~2K0.59×
Fig. 06

Affinity by region

Affinity by region — Playmobil, United States
0.59×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Playmobil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Playmobil audience
#·InterestCategoryAffinity×
01Sunil ChhetriSports71.30×
02Tales from Earthsea (film)Movies & TV57.55×
03SquishmallowsKids & Family54.78×
04RavensburgerKids & Family51.51×
05Littlest Pet ShopGames47.43×
06SrideviMovies & TV45.79×
07Petit BateauFashion & Accessoires44.96×
08The Angry Birds MovieMovies & TV43.57×
09Brio (company)Kids & Family37.58×
10Swim diaperKids & Family37.55×
11Daddy Day CareMovies & TV27.16×
12FurbyKids & Family25.25×
13Alvin and the Chipmunks (film)Movies & TV21.93×
14Where the Wild Things Are (film)Movies & TV21.48×
15Paddington (film)Movies & TV19.47×
16Stuart Little (film)Movies & TV15.01×
17Nativity of JesusPolitics & Society6.23×
18ArtistMusic & Radio4.31×
19Scooby-DooMovies & TV4.21×
20SupermanMovies & TV1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Playmobil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Playmobil audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.76×
PatriotismCONSERVATISM1.76×
Family OrientationCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Playmobil audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.98×
Luxury OrientationPREMIUM1.00×
Risk AppetiteTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Playmobil's target market in United States?

Playmobil's target market in United States covers an estimated 452,804 people, concentrated in California and Texas.

02

What is the gender split and age of Playmobil customers?

56.3% of the Playmobil audience are female, 43.7% are male, with an average age of 39.4 years.

03

Which brands do Playmobil fans like most?

Playmobil fans show strongest brand affinity for Squishmallows (54.78×), Alvin and the Chipmunks (film) (21.93×), and Petit Bateau (44.96×) over the country average.

04

Where do Playmobil fans live in United States?

Playmobil fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Playmobil fans also like?

Beyond Playmobil itself, the audience over-indexes on Alvin and the Chipmunks (film) (21.93×), Petit Bateau (44.96×), The Angry Birds Movie (43.57×), and Littlest Pet Shop (47.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Toys audiences in United States

See Playmobil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Playmobil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →