Rascasse Audience Intelligence

Playmobil Target Market in United States

Playmobil has an estimated audience of 354K people in United States.

#28among Toys in United States
#5106among brands in United States#659in Kids & Family

The average Playmobil fan in United States is 40.1 years old, more female, and lives primarily in California.

By number of fans, Playmobil ranks #28 among the 69 objects in Toys in United States — 1.4× the group median.

Its fans are 3.5 years older than the group average of 36.6.

Women make up 56.3% of the fan base, 6.3 percentage points more than the group average.

Compared with the other 68 objects in Toys, Playmobil fans stand out for their interest in Sunil Chhetri, Tales from Earthsea (film) and Littlest Pet Shop.

Interest is seasonal: October, November and December account for 36% of the year's searches, April is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include JAKO-O, Sunil Chhetri, Tales from Earthsea (film), with strongest over-indexing on JAKO-O (254.85× the country average).

Demographically, the Playmobil audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Community Orientation, Patriotism.

The typical Playmobil fan in United States is more female, around 40.1 years old, with strong Community Orientation tendencies and a notable affinity for JAKO-O.

Category: Kids & Family · Type: Brand · Subtype: Toys

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
354K
in United States
Gender
56.3%♀
43.7% male
Age
40.1
average years
Country rank
#46383
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Playmobil

56.3% are female, 43.7% are male, average age 40.1.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Playmobil audience in United States
MetricValue
Female56.3%
Male43.7%
Average age40.1
Estimated audience size354K
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Playmobil audience in United States
Age bracketShare%
16-2419%
25-3418%
35-4422%
45-5421%
55+20%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Playmobil audience comes from United States.

Worldwide audience distribution share by country for Playmobil
CountryShare
Germany23.4%
France14.5%
Italy9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Playmobil customers by region in United States
#RegionReachAffinity×
01Vermont~1K1.70×
02Maine~2K1.68×
03New Hampshire~2K1.50×
04Utah~5K1.36×
05Wisconsin~8K1.33×
06Minnesota~8K1.32×
07Alaska<1K1.31×
08Oregon~6K1.29×
09Massachusetts~9K1.28×
10Washington~10K1.26×
11Montana~1K1.24×
12North Carolina~10K1.15×
13Connecticut~4K1.15×
14Michigan~10K1.14×
15Idaho~2K1.14×
16Washington, District of Columbia<1K1.11×
17Pennsylvania~10K1.09×
18New York~20K1.07×
19Virginia~10K1.07×
20North Dakota<1K1.05×
21Rhode Island~1K1.04×
22Ohio~10K1.03×
23Colorado~6K1.02×
24Illinois~10K1.00×
25Indiana~7K0.96×
26Iowa~3K0.96×
27Nebraska~2K0.96×
28New Jersey~9K0.95×
29Maryland~6K0.94×
30South Dakota<1K0.90×
31Tennessee~7K0.89×
32Kentucky~4K0.89×
33Missouri~6K0.87×
34Kansas~3K0.87×
35Florida~20K0.86×
36Delaware<1K0.86×
37West Virginia~2K0.85×
38South Carolina~5K0.84×
39California~30K0.81×
40Oklahoma~3K0.77×
41Hawaii~1K0.76×
42Texas~20K0.71×
43Georgia~8K0.71×
44Arizona~6K0.71×
45Arkansas~2K0.71×
46Alabama~4K0.70×
47New Mexico~1K0.67×
48Nevada~2K0.65×
49Louisiana~3K0.61×
50Mississippi~2K0.59×
Fig. 06

Affinity by region

Affinity by region — Playmobil, United States
0.59×1.00×1.70×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Playmobil audience vs. the country average
#·InterestCategoryAffinity×
01JAKO-OKids & Family254.85×
02Sunil ChhetriSports71.30×
03Tales from Earthsea (film)Movies & TV57.55×
04SquishmallowsKids & Family54.78×
05RavensburgerKids & Family51.51×
06Littlest Pet ShopMovies & TV47.43×
07SrideviMovies & TV45.79×
08Petit BateauFashion & Accessoires44.96×
09The Angry Birds MovieMovies & TV43.57×
10Brio (company)Kids & Family37.58×
11Swim diaperKids & Family37.55×
12Daddy Day CareMovies & TV27.16×
13FurbyKids & Family25.25×
14Alvin and the Chipmunks (film)Movies & TV21.93×
15Where the Wild Things Are (film)Movies & TV21.48×
16Paddington (film)Movies & TV19.47×
17Sid the Science KidMovies & TV15.62×
18Stuart Little (film)Movies & TV15.01×
19Nativity of JesusPolitics & Society6.23×
20ArtistMusic & Radio4.31×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Playmobil audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Playmobil audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.76×
PatriotismCONSERVATISM1.76×
Family OrientationCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Playmobil audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.98×
Luxury OrientationPREMIUM1.00×
Risk AppetiteTHRILL1.05×
0×1.00× baseline2×
Appendix

Explore more audiences

More Toys audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Playmobil over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/playmobil-3511” · Methodology