Ravensburger Audience in United States

Ravensburger logo

Ravensburger has an estimated audience of 298,058 people in United States. 68.4% are female, 31.6% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Infant clothing, Toddler, Personalisation, Infant bodysuit, Baby food.

The average Ravensburger fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Infant clothing, Toddler, Personalisation, with strongest over-indexing on Infant clothing (6.51× the country average). Demographically, the Ravensburger audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Ravensburger fans

Demographic split for Ravensburger audience in United States
MetricValue
Female68.4%
Male31.6%
Average age36.6
Estimated audience size298,058

Audience persona

The typical Ravensburger fan in United States is more female, around 36.6 years old, with strong Creativity tendencies and a notable affinity for Infant clothing.

Top regions in United States

Top regions ranked by reach for Ravensburger in United States
RegionReachAffinity
California38,1911.17×
Texas20,0450.78×
Florida16,9020.84×
New York15,3680.92×
Washington12,2422.05×
Illinois9,7620.98×
Pennsylvania9,5880.96×
Ohio9,5481.04×
North Carolina7,7800.87×
Virginia7,6171.05×
Michigan7,3480.94×
Massachusetts7,2831.24×
Georgia6,8580.75×
New Jersey6,3310.84×
Indiana6,2851.15×
Minnesota5,9941.4×
Colorado5,7131.22×
Arizona5,4280.89×
Oregon5,3731.57×
Wisconsin5,1821.16×
Missouri4,9541.03×
Maryland4,8640.95×
Tennessee4,6730.78×
Utah4,1451.55×
Kentucky3,1560.84×
South Carolina3,0120.67×
Connecticut3,0081.01×
Oklahoma2,5970.78×
Alabama2,5390.61×
Nevada2,4210.84×
New Hampshire2,3872.03×
Iowa2,2770.93×
Louisiana2,2190.58×
Kansas2,2000.94×
Arkansas1,8480.75×
Idaho1,7841.19×
Maine1,5021.41×
Nebraska1,3160.88×
Mississippi1,0920.44×
New Mexico1,0510.7×
Washington, District of Columbia1,0271.15×
Hawaii9660.75×
Montana9151.11×
Rhode Island8880.94×
West Virginia8800.63×
Vermont7891.51×
Delaware6580.8×
South Dakota6450.94×
Alaska5780.91×
North Dakota4840.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ravensburger audience
BrandAffinityCategory
Infant clothing6.51×Kids & Family
Toddler4.81×Kids & Family
Personalisation4.88×Home & Garden
Infant bodysuit5.65×Kids & Family
Baby food4.55×Kids & Family
Grandparent3.01×Kids & Family
Logic puzzles16.14×Games
Old Navy2.26×Fashion & Accessoires
Parent2.07×Kids & Family
Child1.68×Kids & Family
Gift1.76×Shopping
Hobby Lobby2.06×Home & Garden
Christmas tree3.26×Kids & Family
Christmas2.06×Kids & Family
Books1.71×Literature
Motherhood1.69×Kids & Family
Pottery Barn2.85×Home & Garden
Children's literature5.09×Literature
Pinterest1.69×Internet & Social Media
Etsy2.31×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ravensburger audience
TraitClusterScore
CreativityOPEN1.38
Design AffinityPREMIUM1.28
DIY MentalityTHRILL1.24
IndividualismJOY1.14
Convenience OrientationPREMIUM1.05
TravellingTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Ravensburger
CountryShare
Germany31.4%
France10.5%
United Kingdom9.7%

See Ravensburger audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Ravensburger have in United States?

Ravensburger has an estimated audience of 298,058 people in United States, concentrated in California and Texas.

What is the gender split and age of Ravensburger fans?

68.4% of Ravensburger fans are female, 31.6% are male, with an average age of 36.6 years.

Which brands do Ravensburger fans like most?

Ravensburger fans show strongest brand affinity for Infant clothing (6.51×), Toddler (4.81×), and Personalisation (4.88×) over the country average.

Where do Ravensburger fans live in United States?

Ravensburger fans in United States are most concentrated in California (reach 38,191), Texas (reach 20,045), and Florida (reach 16,902). These three regions account for the largest share of the active audience.

What other brands do Ravensburger fans also like?

Beyond Ravensburger itself, the audience over-indexes on Toddler (4.81×), Personalisation (4.88×), Infant bodysuit (5.65×), and Baby food (4.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ravensburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.