Rascasse Audience Intelligence

Ravensburger Target Market in United States

A data profile of the people who buy, follow and care about Ravensburger in United States — modelled from more than twelve digital signal sources. Ravensburger has an estimated audience of 303,538 people in United States.

#29among Toys in United States#4975among Brand in United States#680in Kids & Family

The average Ravensburger fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Infant clothing, Toddler, Personalisation, with strongest over-indexing on Infant clothing (6.51× the country average).

Demographically, the Ravensburger audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Individualism, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ravensburger fan in United States is more female, around 36.6 years old, with strong Individualism tendencies and a notable affinity for Infant clothing.

Category: Kids & Family · Type: Brand · Subtype: Toys

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ravensburger profile in United States.

Audience size
304K
in United States
Gender
68.4%♀
31.6% male
Age
36.6
average years
Country rank
#48081
Brand in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ravensburger

68.4% are female, 31.6% are male, average age 36.6.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Ravensburger audience in United States
MetricValue
Female68.4%
Male31.6%
Average age36.6
Estimated audience size303,538
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Ravensburger audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3922%
40-4914%
50+17%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Ravensburger audience comes from United States.

Worldwide audience distribution share by country for Ravensburger
CountryShare
Germany31.3%
France10.5%
United States9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ravensburger audience in United States is strongest.

Fig. 05

Top regions by affinity

Ravensburger customers by region in United States
#RegionReachAffinity×
01Washington~10K1.92×
02New Hampshire~2K1.75×
03Oregon~5K1.42×
04Utah~4K1.42×
05Minnesota~6K1.37×
06Maine~1K1.32×
07Vermont<1K1.23×
08Massachusetts~7K1.18×
09Colorado~5K1.14×
10Wisconsin~5K1.14×
11Idaho~2K1.14×
12Indiana~6K1.11×
13California~40K1.09×
14Connecticut~3K1.05×
15South Dakota<1K1.04×
16Virginia~7K1.03×
17Washington, District of Columbia<1K1.02×
18Montana<1K1.02×
19Alaska<1K1.01×
20Ohio~9K0.99×
21Missouri~5K0.99×
22Kansas~2K0.99×
23Iowa~2K0.98×
24Nebraska~1K0.98×
25Michigan~8K0.97×
26Rhode Island<1K0.97×
27Illinois~9K0.93×
28West Virginia~1K0.93×
29North Dakota<1K0.93×
30Maryland~5K0.92×
31Nevada~3K0.92×
32Delaware<1K0.92×
33Pennsylvania~9K0.90×
34Arizona~5K0.89×
35Arkansas~2K0.89×
36Hawaii~1K0.89×
37New York~10K0.86×
38North Carolina~8K0.86×
39Kentucky~3K0.86×
40Florida~20K0.85×
41New Mexico~1K0.85×
42New Jersey~6K0.84×
43Tennessee~5K0.84×
44Oklahoma~3K0.83×
45Georgia~7K0.78×
46South Carolina~4K0.78×
47Alabama~3K0.75×
48Mississippi~2K0.74×
49Texas~20K0.70×
50Louisiana~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Ravensburger, United States
0.70×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ravensburger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ravensburger audience
#·InterestCategoryAffinity×
01Logic puzzlesGames16.14×
02Infant clothingKids & Family6.51×
03Infant bodysuitKids & Family5.65×
04Children's literatureLiterature5.09×
05PersonalisationHome & Garden4.88×
06ToddlerKids & Family4.81×
07Baby foodKids & Family4.55×
08Christmas treeKids & Family3.26×
09GrandparentKids & Family3.01×
10Pottery BarnHome & Garden2.85×
11EtsyFashion & Accessoires2.31×
12Old NavyFashion & Accessoires2.26×
13ParentKids & Family2.07×
14Hobby LobbyHome & Garden2.06×
15ChristmasKids & Family2.06×
16GiftShopping1.76×
17BooksLiterature1.71×
18MotherhoodKids & Family1.69×
19PinterestInternet & Social Media1.69×
20ChildKids & Family1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ravensburger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ravensburger audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.98×
CreativityOPEN1.65×
Family OrientationCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ravensburger audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Risk AppetiteTHRILL0.74×
Need for SecurityCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ravensburger's target market in United States?

Ravensburger's target market in United States covers an estimated 303,538 people, concentrated in California and Texas.

02

What is the gender split and age of Ravensburger customers?

68.4% of the Ravensburger audience are female, 31.6% are male, with an average age of 36.6 years.

03

Which brands do Ravensburger fans like most?

Ravensburger fans show strongest brand affinity for Infant clothing (6.51×), Toddler (4.81×), and Personalisation (4.88×) over the country average.

04

Where do Ravensburger fans live in United States?

Ravensburger fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ravensburger fans also like?

Beyond Ravensburger itself, the audience over-indexes on Toddler (4.81×), Personalisation (4.88×), Infant bodysuit (5.65×), and Baby food (4.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ravensburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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