Ravensburger Target Market in Germany
A data profile of the people who buy, follow and care about Ravensburger in Germany — modelled from more than twelve digital signal sources. Ravensburger has an estimated audience of 972,765 people in Germany.
The average Ravensburger fan in Germany is 41.1 years old, more female, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.
Top brand affinities include Obi (store), REWE, Deichmann, with strongest over-indexing on Obi (store) (3.13× the country average).
Demographically, the Ravensburger audience skews more female with an average age of 41.1, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ravensburger fan in Germany is more female, around 41.1 years old, with strong DIY Mentality tendencies and a notable affinity for Obi (store).
At a glance
The key figures that characterise the Ravensburger profile in Germany.
Search interest · 12-month trend
Customer demographics of Ravensburger
73.1% are female, 26.9% are male, average age 41.1.
Gender split
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 41.1 |
| Estimated audience size | 972,765 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 23% | |
| 30-39 | 30% | |
| 40-49 | 22% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Ravensburger audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 31.3% |
| France | 10.5% |
| United States | 9.8% |
Geography
Where the Ravensburger audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~200K | 1.85× | |
| 02 | Bremen | ~10K | 1.18× | |
| 03 | Niedersachsen | ~100K | 1.14× | |
| 04 | Bayern | ~200K | 1.13× | |
| 05 | Rheinland-Pfalz | ~50K | 1.09× | |
| 06 | Schleswig-Holstein | ~30K | 1.00× | |
| 07 | Sachsen | ~50K | 0.97× | |
| 08 | Saarland | ~10K | 0.97× | |
| 09 | Hessen | ~70K | 0.92× | |
| 10 | Brandenburg | ~30K | 0.88× | |
| 11 | Thüringen | ~20K | 0.87× | |
| 12 | Sachsen-Anhalt | ~20K | 0.85× | |
| 13 | Hamburg | ~20K | 0.83× | |
| 14 | Mecklenburg-Vorpommern | ~20K | 0.82× | |
| 15 | Nordrhein-Westfalen | ~200K | 0.79× | |
| 16 | Berlin | ~30K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ravensburger audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Children's literature | Literature | 4.78× | ||
| 02 | Center Parcs | Travel & Leisure | 4.40× | ||
| 03 | Ernsting's family | Shopping | 4.30× | ||
| 04 | Kindergarten | Kids & Family | 3.84× | ||
| 05 | FRITZ!Box | Technology & Electronics | 3.60× | ||
| 06 | Tchibo | Shopping | 3.60× | ||
| 07 | Deichmann | Shopping | 3.26× | ||
| 08 | C&A | Shopping | 3.18× | ||
| 09 | Obi (store) | Shopping | 3.13× | ||
| 10 | Lieferando.de | Food & Beverages | 3.07× | ||
| 11 | FOCUS Online | News | 2.86× | ||
| 12 | REWE | Shopping | 2.80× | ||
| 13 | Netto Marken-Discount | Shopping | 2.43× | ||
| 14 | Commerzbank | Business & Career | 2.42× | ||
| 15 | IKEA | Home & Garden | 2.40× | ||
| 16 | Bild | News | 2.23× | ||
| 17 | EBay | Shopping | 2.23× | ||
| 18 | Kaufland | Shopping | 2.23× | ||
| 19 | Lidl | Shopping | 2.16× | ||
| 20 | Edeka | Shopping | 2.16× |
Personality of the Ravensburger audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.74× | |
| Family Orientation | CONSERVATISM | 1.53× | |
| Quality Awareness | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.67× | |
| Individualism | JOY | 0.68× | |
| Mindfulness | BALANCE | 0.70× |
Frequently asked questions
Who is Ravensburger's target market in Germany?
Ravensburger's target market in Germany covers an estimated 972,765 people, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Ravensburger customers?
73.1% of the Ravensburger audience are female, 26.9% are male, with an average age of 41.1 years.
Which brands do Ravensburger fans like most?
Ravensburger fans show strongest brand affinity for Obi (store) (3.13×), REWE (2.8×), and Deichmann (3.26×) over the country average.
Where do Ravensburger fans live in Germany?
Ravensburger fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Bayern (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Ravensburger fans also like?
Beyond Ravensburger itself, the audience over-indexes on REWE (2.8×), Deichmann (3.26×), Lieferando.de (3.07×), and FRITZ!Box (3.6×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Ravensburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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