Ravensburger Audience in Germany
Ravensburger has an estimated audience of 974,755 people in Germany. 73.1% are female, 26.9% are male, average age 41.1. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Obi (store), REWE, Deichmann, Lieferando.de, Gala.
The average Ravensburger fan in Germany is 41.1 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Obi (store), REWE, Deichmann, with strongest over-indexing on Obi (store) (3.13× the country average). Demographically, the Ravensburger audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of Ravensburger fans
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 41.1 |
| Estimated audience size | 974,755 |
Audience persona
The typical Ravensburger fan in Germany is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Obi (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 248,565 | 1.87× |
| Bayern | 180,218 | 1.15× |
| Nordrhein-Westfalen | 135,633 | 0.64× |
| Niedersachsen | 107,436 | 1.13× |
| Hessen | 70,372 | 0.95× |
| Rheinland-Pfalz | 54,227 | 1.11× |
| Sachsen | 47,491 | 0.99× |
| Schleswig-Holstein | 34,782 | 0.99× |
| Berlin | 34,323 | 0.79× |
| Brandenburg | 26,767 | 0.89× |
| Thüringen | 22,056 | 0.89× |
| Sachsen-Anhalt | 21,114 | 0.84× |
| Hamburg | 18,522 | 0.84× |
| Mecklenburg-Vorpommern | 14,933 | 0.8× |
| Saarland | 11,306 | 0.94× |
| Bremen | 9,842 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obi (store) | 3.13× | Shopping |
| REWE | 2.8× | Shopping |
| Deichmann | 3.26× | Shopping |
| Lieferando.de | 3.07× | Food & Beverages |
| Gala | 2.92× | News |
| FRITZ!Box | 3.6× | Technology & Electronics |
| Tchibo | 3.6× | Shopping |
| Ernsting's family | 4.3× | Shopping |
| Bild | 2.23× | News |
| IKEA | 2.4× | Home & Garden |
| Children's literature | 4.78× | Literature |
| Netto Marken-Discount | 2.43× | Shopping |
| C&A | 3.18× | Shopping |
| Kindergarten | 3.84× | Kids & Family |
| Globus Baumarkt | 2.46× | Shopping |
| Lidl | 2.16× | Shopping |
| EBay | 2.23× | Shopping |
| Aral AG | 2.46× | Cars & Mobility |
| Kaufland | 2.23× | Shopping |
| FOCUS Online | 2.86× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.44 |
| Pet Ownership | JOY | 1.37 |
| LGBTQ+ Identity | OPEN | 1.31 |
| DIY Mentality | THRILL | 1.31 |
| Healthy Lifestyle | BALANCE | 1.25 |
| Tradition | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.4% |
| France | 10.5% |
| United Kingdom | 9.7% |
See Ravensburger audiences in other countries
More Toys audiences in Germany
Frequently asked questions
How many fans does Ravensburger have in Germany?
Ravensburger has an estimated audience of 974,755 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Ravensburger fans?
73.1% of Ravensburger fans are female, 26.9% are male, with an average age of 41.1 years.
Which brands do Ravensburger fans like most?
Ravensburger fans show strongest brand affinity for Obi (store) (3.13×), REWE (2.8×), and Deichmann (3.26×) over the country average.
Where do Ravensburger fans live in Germany?
Ravensburger fans in Germany are most concentrated in Baden-Württemberg (reach 248,565), Bayern (reach 180,218), and Nordrhein-Westfalen (reach 135,633). These three regions account for the largest share of the active audience.
What other brands do Ravensburger fans also like?
Beyond Ravensburger itself, the audience over-indexes on REWE (2.8×), Deichmann (3.26×), Lieferando.de (3.07×), and Gala (2.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ravensburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.