Brio (company) Audience in United States

Brio (company) logo

Brio (company) has an estimated audience of 472,338 people in United States. 65.6% are female, 34.4% are male, average age 39.7. Top regions: Florida, Ohio, Texas. Top brand affinities: Lulu 黃路梓茵, IPM, Mangaka, Guayas Province, Historic site.

The average Brio (company) fan in United States is 39.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Ohio, Texas. Top brand affinities include Lulu 黃路梓茵, IPM, Mangaka, with strongest over-indexing on Lulu 黃路梓茵 (13.6× the country average). Demographically, the Brio (company) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Brio (company) fans

Demographic split for Brio (company) audience in United States
MetricValue
Female65.6%
Male34.4%
Average age39.7
Estimated audience size472,338

Audience persona

The typical Brio (company) fan in United States is more female, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Brio (company) in United States
RegionReachAffinity
Florida67,3462.11×
Ohio50,2373.45×
Texas45,2061.11×
California44,3150.85×
Missouri32,2684.24×
New York22,8070.86×
New Jersey20,1711.68×
North Carolina17,4751.23×
Nevada17,1983.76×
Washington12,3801.31×
Arizona12,3561.28×
Pennsylvania11,6240.73×
South Carolina10,4051.46×
Utah10,3782.45×
Connecticut9,9252.1×
Virginia9,8100.85×
Illinois8,7020.55×
Michigan7,6740.62×
Massachusetts6,3550.68×
Georgia6,1020.42×
Kentucky5,9881.01×
Kansas5,1511.38×
Maryland4,8510.6×
Colorado4,3800.59×
Tennessee4,1550.44×
Wisconsin3,9900.56×
Delaware3,9323.02×
Indiana3,6280.42×
Minnesota3,4050.5×
Oregon3,0560.56×
Alabama2,3090.35×
Iowa2,0880.54×
Louisiana1,9830.33×
Oklahoma1,9580.37×
Idaho1,2920.55×
Vermont1,2451.5×
Arkansas1,2080.31×
New Hampshire1,1420.61×
Maine1,1020.65×
Washington, District of Columbia1,0600.75×
Mississippi9870.25×
New Mexico9530.4×
Hawaii8830.43×
Nebraska8800.37×
West Virginia7440.34×
Rhode Island7400.49×
Montana6870.52×
Alaska4800.48×
South Dakota3470.32×
North Dakota2680.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brio (company) audience
BrandAffinityCategory
Lulu 黃路梓茵13.6×Movies & TV
IPM39.68×
Mangaka8.3×Literature
Guayas Province54.58×Travel & Leisure
Historic site5.18×Arts & Culture
Elsword19.59×Games
JDSU3.5×Business & Career
Nationality2.32×Politics & Society
Minnesota1.6×Travel & Leisure
Staycation2.49×Home & Garden
Nipsey Hussle4.26×Music & Radio
Pro-Ject2.98×Music & Radio
Throne of Glass5.19×Literature
TeachHUB2.72×Business & Career
Vocal harmony3.02×Music & Radio
Dental hygienist4.35×Health
Voter registration2.95×Politics & Society
Layne Staley3.8×Music & Radio
Nebraska Cornhuskers football2.1×Sports
edureka20.55×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brio (company) audience
TraitClusterScore
PatriotismCONSERVATISM1.76
Price SensitivityPREMIUM1.51
Design AffinityPREMIUM1.5
LGBTQ+ IdentityOPEN1.49
Convenience OrientationPREMIUM1.32
Family OrientationCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Brio (company)
CountryShare
United States23.9%
Indonesia10.4%
Brazil8.7%

See Brio (company) audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Brio (company) have in United States?

Brio (company) has an estimated audience of 472,338 people in United States, concentrated in Florida and Ohio.

What is the gender split and age of Brio (company) fans?

65.6% of Brio (company) fans are female, 34.4% are male, with an average age of 39.7 years.

Which brands do Brio (company) fans like most?

Brio (company) fans show strongest brand affinity for Lulu 黃路梓茵 (13.6×), IPM (39.68×), and Mangaka (8.3×) over the country average.

Where do Brio (company) fans live in United States?

Brio (company) fans in United States are most concentrated in Florida (reach 67,346), Ohio (reach 50,237), and Texas (reach 45,206). These three regions account for the largest share of the active audience.

What other brands do Brio (company) fans also like?

Beyond Brio (company) itself, the audience over-indexes on IPM (39.68×), Mangaka (8.3×), Guayas Province (54.58×), and Historic site (5.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brio (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.