Rascasse Audience Intelligence

Brio (company) Target Market in United States

A data profile of the people who buy, follow and care about Brio (company) in United States — modelled from more than twelve digital signal sources. Brio (company) has an estimated audience of 462,010 people in United States.

#3945among Brand in United States#576in Kids & Family

The average Brio (company) fan in United States is 39.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Brokeback Mountain, El Señor de los Cielos, DuckDuckGo, with strongest over-indexing on Brokeback Mountain (35.11× the country average).

Demographically, the Brio (company) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brio (company) fan in United States is more female, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Brokeback Mountain.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brio (company) profile in United States.

Audience size
462K
in United States
Gender
65.6%♀
34.4% male
Age
39.7
average years
Country rank
#38365
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Brio (company)

65.6% are female, 34.4% are male, average age 39.7.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Brio (company) audience in United States
MetricValue
Female65.6%
Male34.4%
Average age39.7
Estimated audience size462,010
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Brio (company) audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3916%
40-4924%
50+21%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Brio (company) audience comes from United States.

Worldwide audience distribution share by country for Brio (company)
CountryShare
United States23.2%
Indonesia10.4%
Brazil8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brio (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Brio (company) customers by region in United States
#RegionReachAffinity×
01Missouri~30K3.76×
02Nevada~10K3.28×
03Ohio~50K3.13×
04Washington~30K3.11×
05Delaware~3K2.57×
06Utah~10K2.34×
07Florida~60K1.94×
08Connecticut~9K1.92×
09Vermont~1K1.74×
10South Carolina~10K1.60×
11New Jersey~20K1.59×
12Texas~50K1.31×
13Kansas~4K1.17×
14New York~30K1.14×
15Arizona~10K1.13×
16North Carolina~20K1.06×
17Kentucky~6K1.06×
18California~50K0.99×
19Maine~1K0.81×
20Pennsylvania~10K0.77×
21Washington, District of Columbia~1K0.77×
22Virginia~9K0.76×
23Massachusetts~7K0.74×
24New Hampshire~1K0.72×
25Alaska<1K0.72×
26Montana<1K0.71×
27Rhode Island~1K0.69×
28Idaho~2K0.68×
29North Dakota<1K0.67×
30Maryland~5K0.66×
31Oregon~4K0.65×
32South Dakota<1K0.65×
33Michigan~8K0.63×
34Iowa~2K0.63×
35Colorado~5K0.62×
36Wisconsin~4K0.59×
37Hawaii~1K0.59×
38West Virginia~1K0.58×
39Illinois~9K0.57×
40New Mexico~1K0.56×
41Minnesota~4K0.55×
42Nebraska~1K0.55×
43Tennessee~5K0.53×
44Indiana~4K0.50×
45Oklahoma~3K0.50×
46Mississippi~2K0.50×
47Arkansas~2K0.49×
48Louisiana~3K0.47×
49Georgia~7K0.46×
50Alabama~3K0.46×
Fig. 06

Affinity by region

Affinity by region — Brio (company), United States
0.46×1.00×3.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brio (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brio (company) audience
#·InterestCategoryAffinity×
01PlaymobilKids & Family37.58×
02Brokeback MountainMovies & TV35.11×
03Lego CityKids & Family25.56×
04El Señor de los CielosMovies & TV24.96×
05Lego NinjagoKids & Family20.00×
06Gangs of New YorkMovies & TV17.72×
07The Lego MovieMovies & TV14.00×
08Alvin and the ChipmunksMusic & Radio11.02×
09DuckDuckGoInternet & Social Media7.73×
10LinguisticsBusiness & Career7.01×
11Heath LedgerMovies & TV5.69×
12Robert RedfordMovies & TV4.28×
13Non-alcoholic beverageFood & Beverages3.94×
14PinterestInternet & Social Media1.98×
15WineFood & Beverages1.77×
16Home improvementHome & Garden1.66×
17Alcoholic beveragesFood & Beverages1.60×
18SmartphonesTechnology & Electronics1.57×
19CookingFood & Beverages1.54×
20RecipesFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brio (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brio (company) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.42×
Family OrientationCONSERVATISM1.81×
Price SensitivityPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brio (company) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
SustainabilityBALANCE0.84×
Pet OwnershipJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Brio (company)'s target market in United States?

Brio (company)'s target market in United States covers an estimated 462,010 people, concentrated in Florida and Texas.

02

What is the gender split and age of Brio (company) customers?

65.6% of the Brio (company) audience are female, 34.4% are male, with an average age of 39.7 years.

03

Which brands do Brio (company) fans like most?

Brio (company) fans show strongest brand affinity for Brokeback Mountain (35.11×), El Señor de los Cielos (24.96×), and DuckDuckGo (7.73×) over the country average.

04

Where do Brio (company) fans live in United States?

Brio (company) fans in United States are most concentrated in Florida (reach ~60K), Texas (reach ~50K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Brio (company) fans also like?

Beyond Brio (company) itself, the audience over-indexes on El Señor de los Cielos (24.96×), DuckDuckGo (7.73×), Playmobil (37.58×), and Alvin and the Chipmunks (11.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Brio (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brio (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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